DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

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Engagio

NOVEMBER 18, 2020

Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches. As account identification and digital advertising become increasingly important to the B2B world, Demandbase continues to extend its capabilities to serve the needs of B2B organizations.

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Drew Neisser

APRIL 21, 2023

B2B buying trends are changing and the old marketing playbook isn’t working anymore. Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.

Buy 52

Buy Trends DemandBase B2B 52

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. From Should I buy this?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Then you just start at the top with the accounts showing the most buying signals and work your way down. So, what is it?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

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DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

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DemandBase Account Based Marketing ABM Marketing Management 63

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

NOVEMBER 15, 2022

The post Drift Shares How to Personalize Buying Experiences with Conversational ABM appeared first on Demandbase. Learn how to use Conversational ABM to increase engagement with target accounts and level up your ABM strategy today.

Account Based Marketing 48

Account Based Marketing ABM Buy Conversion 48

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

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Outreach Enterprise Management DemandBase Buy 86

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Here’s how he believes intent is elevating the buying experience. In a word—yes! Then you go further.

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Intent Data Intent Buy B2B Thought Leadership 98

Engagio

SEPTEMBER 29, 2023

The 411 of Lead Nurturing: A Mini-Primer Lead nurturing is about building and reinforcing relationships with potential buyers at every stage of the buying journey. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

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Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 Loosening up quality control measures is something Demandbase will never do.

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Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Let’s start by examining the differences between B2B and B2C buying journeys. Because B2B buying decisions take longer. B2B is the opposite.

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Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

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Peer-to-peer Marketing Management DemandBase Gartner 83

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

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DemandBase Intent Data Lead Generation Intent 48

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I probably buy the most technology out of any buyer here at Planful. The post How Planful uses customer intent to speed up the B2B buying cycle appeared first on MarTech.

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Buying Cycle Intent Ideal Customer Profiles Planning 84

DemandBase

AUGUST 14, 2019

To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. Let’s serve them content that is relevant to their business and where they are in the buying cycle.

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Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

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Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Engagio

JANUARY 30, 2024

Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) The post Predictive Models – Future Insights from Past Data appeared first on Demandbase. And often, these models are used side-by-side, not simply as one-offs.

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Lead Ranking DemandBase Forecasting Lead Scoring 62

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

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Intent Data Intent DemandBase Account Based Marketing 98

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. The idea of buying teams or buying committees will be completely altered. If your ABM program is still stuck on physical “buying teams” and not keeping in synch with how work is changing, it will have a hard time succeeding.

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Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

APRIL 12, 2024

Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ). Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

MARCH 27, 2024

Employees frequently change roles, resulting in an unstable buying committee. Moreover, we tend to buy from the brands we know. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily.

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Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Conduct apples-to-apples comparisons with the accounts and buying groups you know best.

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. It all starts by understanding buying signals.

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Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. Why didn’t they buy from you? We don’t necessarily need them to buy or meet with us right away.

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DemandBase

NOVEMBER 2, 2018

The Demandbase Targeting Solution a different approach. By associating those anonymous users to a company using their IP address, we can form behavior-based buying committees to target in campaigns. *For The post B2B Advertising: Are you sure you’re reaching your buying committee? A more effective alternative.

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