Decoding Customers: B2B Buyer Personas Advanced Insight Strategies
FunnelEnvy
MARCH 18, 2024
Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?
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