11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.
4 tips to improve your YouTube channel
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Here are a few other impressive statistics, complied by VideoBrewery , that show just how valuable video can be to your brand: 90% of online shoppers said they found video helpful when making a purchase. 64% of shoppers are more likely to buy a product online after watching a video about it.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. But if you persist and deliver helpful, insightful and quality content over time, something magical happens. YouTube subscribers.
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.
The language of business: What you’re selling may be not be what they’re buying
grow - Practical Marketing Solutions
MARCH 6, 2017
In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying!
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients.
4 Video Marketing Strategies to Help You Get Better Results Right Now
OCTOBER 18, 2016
Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Each day businesses are missing out new leads, and new customers using video.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age.
5 Tips to Help Make a Killer Marketing Video
OCTOBER 29, 2015
Creating a video (or video series) to help market your product or service is a no-brainer. Approximately zero potential customers will likely read your thousand-word written explanation about why your wooden rocking horse is more eco-friendly than the next guy's. They will buy your app.
The Future of CRM is Customer Engagement
MARCH 9, 2015
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? ACT-ON: The most successful companies are those that are customer-centric and know how to sell the way the customer wants to buy. Paul Greenberg.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Here are 11 key tips to help improve the way your brand communicates with consumers.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Unbounce provides ample landing page templates that can be customized for lead generation. Media Buying.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. Buy my marketing books? You still have to do the hard work to turn those folks into buying customers. Buy my marketing books?
The Essential Guide to Creating an SEO-Friendly Customer Journey
SEPTEMBER 24, 2014
Now, think about where in your buying process the company you bought from made themselves digitally present. When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Business video communications can play a significant role to help you achieve your objectives.
Are Your Customer Success Stories Being Heard?
FEBRUARY 5, 2016
Communicating your customer's successes can be one the strongest marketing approaches there is. The tricky part is how can we best communicate our customer success stories so they are really heard? Customer stories, testimonials, and case studies can come in a variety of formats.
5 Strategies to Help Teams Thrive after a Merger
MARCH 17, 2017
While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Google is severely penalizing sites that are buying links or are invested in private blog networks. Actually, Madda Fella is really underutilizing their YouTube site. Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs.
How to Use Visual Collaboration at Each Stage of the Buying Cycle
JULY 22, 2016
Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can.
How to Respond to Negative Customer Feedback on Social Media
MARCH 29, 2017
How you respond to negative customer feedback online is key — don’t blow it! I have a blog about makeup, I watch YouTube tutorials on how to apply it, and I spend a ridiculous amount of money on it. Do what it takes to please the customer.
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? Why don’t you get familiar with other YouTube marketing ideas on the list?
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
Fortunately, there is help. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog.
Can Google find you in your online store?
MAY 12, 2015
Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Let people get to know you, get to know your staff, your products, and the people who buy and use them. Where are people buying?
Just When You Think You Know B2B Marketing, The Millennials Are Here
B2B Marketing Traction
JUNE 16, 2015
You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. By 2014, millennials made up almost half of B2B buying decision makers at 46%. You did the research. You wrote the plan.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Video / YouTube.
YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
MAY 31, 2013
Go ahead and read those helpful tips right now! Your fresh and timely content has to fit one of the stages of your customers’ buying cycle, and content curation might become the center of your content marketing strategy.
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
FEBRUARY 7, 2013
Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Zamzar - Helping coordinate the chaos of your file system, Zamzar is a solution for file conversion needs.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers.
The Customer is King. How Do You Prosper in their Kingdom?
Modern B2B Marketing
MAY 28, 2013
But Wanamaker was also the source for another less well-known quote which is more appropriate to our times: “When a customer enters my store, forget me. You can see product demos and how-to tutorials on Youtube. FROM Buy then Try TO Try then Buy.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube.
Three New Year Business Resolutions You Should Steal
grow - Practical Marketing Solutions
JANUARY 4, 2017
I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. Unless you’re a Jedi-turning-Sith, you can’t make people buy your stuff, only encourage it. Reaching out to 50 customers in a day VERSUS getting 50 customers in a day.
Why You Need Social Media, Even if Your Customers Don't
APRIL 26, 2012
Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media.