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11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

Trending Sources

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers.

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. .

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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Each day businesses are missing out new leads, and new customers using video.

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The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? ACT-ON: The most successful companies are those that are customer-centric and know how to sell the way the customer wants to buy. Paul Greenberg.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Unbounce provides ample landing page templates that can be customized for lead generation. Media Buying.

?What Is the Modern B2B Buying Process?

SnapApp

The B2B customer experience isn’t a shifting landscape anymore. Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . This deeper insight will also help save you from making personalization mistakes. .

5 Tips to Help Make a Killer Marketing Video

Hubspot

Creating a video (or video series) to help market your product or service is a no-brainer. Approximately zero potential customers will likely read your thousand-word written explanation about why your wooden rocking horse is more eco-friendly than the next guy's. They will buy your app.

Video 52

11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Here are 11 key tips to help improve the way your brand communicates with consumers.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age.

The Essential Guide to Creating an SEO-Friendly Customer Journey

Hubspot

Now, think about where in your buying process the company you bought from made themselves digitally present. When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path.

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Are Your Customer Success Stories Being Heard?

SnapApp

Communicating your customer's successes can be one the strongest marketing approaches there is. The tricky part is how can we best communicate our customer success stories so they are really heard? Customer stories, testimonials, and case studies can come in a variety of formats.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Business video communications can play a significant role to help you achieve your objectives.

Video 85

Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Actually, Madda Fella is really underutilizing their YouTube site. Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

Fortunately, there is help. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog.

What Does B2B Social Media Success Look Like?

Webbiquity

Increased engagement (number, depth and quality of interactions with customers and prospects). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Video / YouTube.

Can Google find you in your online store?

Biznology

Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Let people get to know you, get to know your staff, your products, and the people who buy and use them. Where are people buying?

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Zamzar - Helping coordinate the chaos of your file system, Zamzar is a solution for file conversion needs.

How to Use Visual Collaboration at Each Stage of the Buying Cycle

LEADership

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. By 2014, millennials made up almost half of B2B buying decision makers at 46%. You did the research. You wrote the plan.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube.

PPC 3

5 Strategies to Help Teams Thrive after a Merger

Kapost

While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A.

Why You Need Social Media, Even if Your Customers Don't

Hubspot

Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. If active knowledge is used, embedded guidance helps users reach immediate successes, which can start universal prosperity that includes everyone. Lesson for leaders.

The Customer is King. How Do You Prosper in their Kingdom?

Modern B2B Marketing

But Wanamaker was also the source for another less well-known quote which is more appropriate to our times: “When a customer enters my store, forget me. You can see product demos and how-to tutorials on Youtube. FROM Buy then Try TO Try then Buy.

The New Social Buyer Ecosystem

Tony Zambito

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  Image via Wikipedia.

How to Respond to Negative Customer Feedback on Social Media

distribion

How you respond to negative customer feedback online is key — don’t blow it! I have a blog about makeup, I watch YouTube tutorials on how to apply it, and I spend a ridiculous amount of money on it. Do what it takes to please the customer.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers.

Profit or purpose? What matters in B2B marketing?

TaylorMadeIn KEW

This four-minute video has generated 12 million views on YouTube and a huge amount of response and commentary, particularly in the wake that awful Pepsi ad. We are increasingly looking for and expecting a wider societal purpose from the organisations we buy from and do business with.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land.

How to Plan Your Video Marketing Strategy

Vidyard

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. What does it help your audience do? Helpful how-to videos. Customer testimonials. You’ve done it, you savvy good-looking marketer.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise.