Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices. Lead Planning. Lead Routing.

Lead Management: Lead Status Values

Capstone Insights

Our clients (just like all other organizations in B2B SaaS) use a lead/contact status field to trigger sales to call a contact and track and measure funnel performance. Below are the lead status values we provided. When a lead achieves this status, it is again eligible to become a MQL.

Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Don't allow for fumbles where leads fall through the cracks.

New research: Empathy and solving buying problems

B2B Lead Generation

But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. Help customers buy. What we find is that the larger the buying group, the more individual stakeholders feel not only their credibility.

6 Best Practices for a Lead Management Strategy

Marketing Action

One of marketing automation’s big wins is the ability to create a continuous process to manage leads at scale. Act-On’s new white paper, Best Practices for a Lead Management Strategy , outlines six steps to figuring out the best process for your organization: 1.

3 Lead Management Questions Sales will Ask Marketing

Modern Marketing

If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. Here are 3 questions sales teams often pose to marketing after implementing a lead management process.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. And if you don’t follow up with this leads they’re probably not gonna come back to you.

Why Companies Buy Marketing Automation Software

The Point

In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads. converting more existing leads over time to new, qualified opportunities. which leads merit sales investment and which don’t.)

Glossary of Lead Management Terms

LeanData

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data.

Glossary of Lead Management Terms

LeanData

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data.

Lead management software becoming a hot topic

B2B Lead Generation

What do you do with leads or inquires once you generate them? This basic question is overlooked by so many and yet it's the leading cause of failure in what would otherwise be effective lead generation programs. The common-sense answer to this challenge is easier said than done: Have your best people respond to them quickly and consistently in order to qualify them into sales ready leads. “Pure play” lead management.

6 Components of a Perpetual Demand Generation Program

ANNUITAS

Below are a few highlights around key areas for you and your team to consider during the planning and development of an “always-on” perpetual demand generation program that is fed by multiple channels, and engages with people across multiple personas and buying stages.

Building the case for only using contacts in your CRM

Capstone Insights

You’ve read the post on the benefits of taking a contacts only approach to CRM , the one on challenges you’ll need to work through if you don’t use leads , and my last post on mechanizing a contacts-only CRM strategy. Overall value proposition of only using contacts in your CRM.

Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Back in 2001, Gartner measured a 50% CRM failure rate. Chief among the reasons: lack of focus, complexity, and lack of commitment or buy-in. Where are you in your CRM journey?

Five Ways CRM + Marketing Automation = Sales

Marketing Action

When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference when the sales rep is trying to close a sale. Drive lead management. CRM Marketing Automation marketing automation

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B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming? Same goes for CRM.)

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Modern B2B Marketing

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Automation: an understanding of CRM and marketing automation applications are critical.

Don’t Use Leads (Only Use Contacts and Accounts) in Your CRM

Capstone Insights

In B2B marketing and sales you aren’t engaging one person, you’re engaging a buying center. That’s B2B Marketing and Sales 101 and the concept of what comprises a buying center is thoroughly explained in hundreds of college text books and thousands of articles and blogs.

Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM

Lead Liaison

Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. Lead Liaison prides themselves on being the sole solution for a company’s marketing and sales needs. It’s a free CRM! About Lead Liaison.

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5 Reasons Why Lead Management is more than Lead Nurturing and Scoring

Modern B2B Marketing

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. As I wrote back in December, 2006, the fact that today's buyers take control of their buying processes using search, social media, and other online tools means that marketers need to move away from a mindset of "generating leads" and towards a model of " managing leads ".

6 Tips for Symbiotic Sales & Marketing Lead Management

Hubspot

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Tip #2: Nurture Leads That Aren't Sales-Ready.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Generation Blog: Better lead management leads to bigger marketing budgets

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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What a Top-Notch Lead Management Program Looks Like

Hubspot

To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier.

B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 » Why dont sales people update the CRM and what can be done about it?

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14 Quick Tips for Kick-Ass Lead Management

Hubspot

Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony?

9 Ways to Truly Suck at Lead Management

Hubspot

Without careful attention to lead management, sooner rather than later, every business will fizzle and die. Consequently, generating and managing leads has become increasingly complex, diverse, and critical for a CMO’s success. A lead is not a customer.

CRM, MAS, and ABM – The Tech Stack Trifecta

DemandBase

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. For sales, the gravitational pull of the CRM is strong – it’s the system of record for sales activity, individual performance, and sales revenue. Sales reps are never more than one click away from their CRM.

How to Blow $100,000 on a Lead Generation Campaign

ViewPoint

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Marketing was convinced that sales never effectively followed-up on any leads.

How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. Online Marketing: Bait for Leads. Inside Sales: For Lead Qualification and Relationship Building.

DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned. As a CRM solution, Salesforce has a relatively simple product position to sell. by Jesse Noyes | Tweet this.

10 Tips for Driving Lead Nurturing Success (Infographic)

The Point

When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Here are some tips for driving lead nurturing success.

B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. The few marketers who end the arguing figure out early that quantifying lead quality is essential. " --"What leads?

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. Remember, people buy from people. The more you can humanize your lead follow-up the better.