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A Simple Guide for Setting Up Your First Google AdWords Campaign


Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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LinkedIn and Twitter Advertising and Marketing Options; A Primer


If you’re buying online display for lead generation, you should consider social media advertising opportunities. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Pricing is based on cost-per-recipient.

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Digital Marketing: The 7 Essential Channels

Marketing Action

By the time the cars were in the show room, there were several customers in line waiting to buy them. Image from Google’s page on responsive design (click the image to go there). Google, of course, is the largest search engine in the world.

The 8 Layers of a B2B Web Marketing Plan


Since Google is the dominant search engine , it's AdWords search program is the place to start. While network buys are common in b2c marketing, b2b banner advertising is generally purchased directly from media publishers.