3 reasons to avoid Accelerated Mobile Pages (AMPs)
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. In the simplest possible terms, tracking users through their information journeys is about matching their cookies to your pixels. But only a small percentage of our traffic and engagement results in this kind of conversion. This might be okay for some B2C contexts, where people make impulse buys all the time.