Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
Martech
SEPTEMBER 14, 2022
B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Detailed findings. There was a smaller increase in preference for value-added resellers. A lack of trust. Get MarTech!
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