Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. Rokt’s use cases began with ticket-buying services. Why we care. What it is. Measurement.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ads Enterprise Management 89

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. Fortunately, you’re not alone.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Hubspot

NOVEMBER 23, 2020

The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey. To overcome these new challenges, marketers need a new approach — one that allows them to adapt the way they advertise to how consumers like to buy.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Strategic-IC

NOVEMBER 6, 2018

Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? How do you know if and when a B2B prospect is actively considering, or looking to purchase your product or solution? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. Another option is to personalize based on where the customer is at in their buyer journey. More engagement with the rest of your marketing campaign content.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Aberdeen

FEBRUARY 5, 2020

Understanding their pain points, buying status, demographics, and research behavior gives you everything you need to qualify and convert opportunities. And that’s where intent data comes in. To learn more about intent data, check out our report, Demystifying B2B Purchase Intent Data. appeared first on Aberdeen.

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Aberdeen

JANUARY 3, 2019

This is an “Intent Qualified Opportunity” (IQO) and should include: Full firmographic information about the account showing buyer intent – even if that account is hiding behind an ISP’s IP address. A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

FunnelEnvy

SEPTEMBER 29, 2021

Most notably buyer behavior. It’s relatively well known that the buyer journey in B2B is long, especially for net new customers. There are a lot of frameworks that try to describe buyer behavior, and they all look something like this. Usually we only see it shift dramatically within that buying window.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. Fortunately, you’re not alone.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Marketing Insider Group

NOVEMBER 7, 2022

I always like to use the framework of Reach , Engage , Convert , and Retain to cover all stages of the buyer journey. Did they fill out a form, register for an offer, buy the product? Look at search intent such as commercial intent (see below). Build The Content Marketing Measurement Framework. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to shift toward digital-first buying. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” It’s about offering a clear, structured path guiding them through their buying journey. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Aberdeen

DECEMBER 20, 2018

Adjacent Categories are vital to identifying an early buying journey in the Core. Often, buyers in the Core Category are also on the buying committee of the Adjacent Category (i.e., These are words that indicate the position within the buyers journey. Stage Keywords.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Strategic-IC

JUNE 28, 2019

But just like footprints in the snow, not all intent data is the same. Intent data can be collated from numerous data sources that when combined, provides a wider intelligence over a web user’s interests and intent to learn more about/ purchase a solution. External/ Third Party. Contextual data. Lead Identification.

Intent Data 76

Intent Data Intent Classified Ads Marketing Automation Services 76

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is a new feature that is designed to enable marketers to target, acquire and nurture prospects at the different stages of their buyer journey.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Intent Data 49

PureB2B

APRIL 14, 2020

Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; personalized messaging, discovering purchase intent, and other strategies can help achieve this.

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Aberdeen

JANUARY 24, 2019

Marketers can certainly assess buyer behavior and intent signals, but we rely on predictive analytics to tell us when the behavior captured online constitutes that “hand raise” versus the normal noise of online activity. Buyer intent data enables the most accurate way to predict which customers are actually in-market to buy.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Outgrow

JANUARY 22, 2023

Once they take the quiz, they would definitely love to see personalized results and get motivated to buy. Moreover, interactive content pieces will help you segment your audience into different groups based on demographics, similar interests, preferences, and buying behavior. This will increase the chances of them taking the quiz.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Aberdeen

JULY 12, 2019

One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys. Understanding the activity of target accounts and contacts at each step of the buyer’s journey will help you send the right marketing/sales messages at the right time.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

PureB2B

APRIL 14, 2020

Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; personalized messaging, discovering purchase intent, and other strategies can help achieve this.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

PureB2B

APRIL 14, 2020

Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; personalized messaging, discovering purchase intent, and other strategies can help achieve this.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Aberdeen

FEBRUARY 20, 2019

Aberdeen’s massive sets of buyer intent data include only the active research within actual buyer journeys, and intent signals are captured from within the noise of normal Internet activity. This creates the most accurate way to predict which signals are coming from someone who’s in-market for a purchase.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

Onalytica B2B

JULY 26, 2018

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. Remember, they need to buy into you and your brand as much as you buy into them. The main hurdle to the industry however, is time.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

NuSpark Consulting

FEBRUARY 3, 2019

It gets your information in front of relevant market segments, which have high buying potential resulting from their current relationship with your syndication partner. Generating more mid-funnel leads that indicate purchasing intent. These factors increase your traffic, and higher traffic means a greater number of leads.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Aberdeen

JANUARY 23, 2019

When it comes to Aberdeen’s huge sets of B2B purchasing intent data, there is no match for the processing power of artificial intelligence. Our market intelligence is powered by natural language processing (NLP), which translates buyer intent signals, and predictive output from machine learning of buyer journeys.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

AUGUST 2, 2021

Knowing every data point about your potential buyer and the market seemed like an unattainable dream even a few years ago. Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Strategic-IC

JANUARY 29, 2019

Leveraging B2B intent data to create truly personalised, buyer behaviour-focussed strategies across sales and marketing is increasingly key for campaigns to resonate today. We’ll also be expanding on these takeaways in our upcoming event, How to Activate Intent-Driven ABM. 5 Key Takeaways From Our Intent-Driven ABM Event.

Account Based Marketing 72

Account Based Marketing ABM Intent Top of Funnel 72