19 Remarkable Guides on Business Strategy, Leadership and Motivation


It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. ” What Does it Take to Lead a Social Business?

How to Plan Your Video Marketing Strategy


What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement.

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Trending Sources

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. First, everyone doesn’t have the same business strategy.

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personas

14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies. Making it harder for businesses to assess markets and get a read on market environments. Reframing Market Strategy. by Delwar Hossain.

Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


There’s plenty of content on the web about Facebook Business Pages. So let’s review a overall strategy on how to optimize your Facebook page engagement approach. . Understand Content Strategy. It’s best to utilize an editorial calendar to plan your posts.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. It’s been proven that high income earners read more books than other demographics.

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Why every business needs a social media business audit


While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Not active on social media?

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. Content Marketing content marketing strategy content strategy

The Real Roadblock to Social Business Success


Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding. But their failures reside in their singular focus on other business objectives or the content strategy.

Elevate B2B Content Strategy to Business Level Execution


B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. Marketing and Sales Strategy Strategy

Five Strategies for Improving Customer Experience


Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. In fact, customers will spend an average of 14% more at a business who provides satisfactory customer service.

16 Enigmatic Business Blogging and Other Marketing Stats


This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Community Preparedness by Iconathon.

The Social Business Imperative

Marketing Insider Group

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. That we truly have a social business imperative. The Social Business Imperative.

14 Brilliant B2B Marketing Strategy Guides


How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

Build an ABM Strategy That Works with Your Business

HG Data

In fact, it’s a strategy that belongs in virtually every B2B marketing toolkit. As many others have noted, in many ways ABM is revitalizing the time-tested strategy of understanding the customer. Remember, ABM is a strategy…not THE strategy. Outbound marketing.

ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated.

Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]


Struggling to grow your business? As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy. Inbound Marketing Business Daily IGSS

Five Brand Building Tips for B2B Businesses


It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.

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Is Inbound Marketing Holding Your Business Back?


Inbound is an effective marketing tactic, but it’s not a replacement for a complete, balanced marketing strategy. The biggest risk in focusing solely on an inbound marketing strategy is that you put yourself more in a position to be chosen, and less in a position to choose.

Content Marketing Strategy? Think Like A Reporter


However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]


It sets businesses up to get found by their target buyers more easily, and then helps them through every single stage of the buying process -- from stranger to brand advocates. How have these inbound marketing strategies helped you grow your business?

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Marketing Strategy essential features small business website

Why animation works for technology business video


For technology businesses, this was not a problem. Longer-form documentary-style videos are essential to a robust video strategy that engages buyers throughout the buyer’s journey. The post Why animation works for technology business video appeared first on Biznology.

30-60-10 B2B Content Strategy

Marketing Insider Group

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy.

Is Your Lead Generation Strategy Broken?


A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. Lead Generation Marketing Strategy

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow


While technological advances have spurred software development, it’s the subscription model favoured by many SaaS businesses, which has transformed it into a thriving industry. And when it comes to business health, growth is critical to success. Need inspiration for your own strategy?

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ? Setting strategies and goals will improve how you show up on the Web. 4 th Quarter Blogging Strategies. About Blogs Content Marketing Attracting Clients blog content blog formatting business blogs SEO

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. According to Todd, social media, social media marketing and social business are three very distinct concepts.

29 Quotes On The Future of Business

Marketing Insider Group

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Strategy future of business The world has changed.

Video Marketing: The Savvy Strategy for 2017


The company used engaging B-roll footage that plays while the customers explain how they used the product to drive business. Plus, 75 percent of business executives watch work-related videos at least once weekly ― which is a very good statistic for B2B marketers to know.

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Good news for business — costs of B2B video production content is at an all time low!


The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. Strategy stage – how to budget for a video strategy.

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How Marketing Automation Technology Makes Businesses Smarter


Editors Note: This post originally appeared in The Business Debate. . Marketing Automation Marketing Strategy marketing marketing automation marketing technology

How to appeal to business buyers: 11 proven copy strategies


To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. Business people are people, but in their buying roles, they represent their companies.

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