19 Remarkable Guides on Business Strategy, Leadership and Motivation

Webbiquity

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. ” What Does it Take to Lead a Social Business?

ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated.

Trending Sources

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

B2B Marketing Insider

Around 90 percent of businesses use content marketing. The post 7 Reasons Your Content Marketing Strategy Lacks Content and Strategy appeared first on Marketing Insider Group. Not getting the impact you expected from your content marketing efforts?

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile.

Is being disruptive a business strategy?

grow - Practical Marketing Solutions

It seems everywhere you go these days people are talking about Disruption as the next big business “thing.” The synaptic connections were really humming on this one as we debate the idea of Disruption Strategy. The post Is being disruptive a business strategy?

The strategy behind the content

grow - Practical Marketing Solutions

I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. The format of the show is designed to fit our busy schedules. We only record twice a month — that’s what fits our busy schedule.

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. Content Marketing content marketing strategy content strategy

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. I mentioned that Twitter strategy is at a crossroads. What does this mean for your Twitter strategy?

Business strategy in a world of many Internets

grow - Practical Marketing Solutions

Here’s the struggle the world will be facing sooner, rather than later — Is it a higher priority to protect the global free flow of information, creativity, and commerce, or to protect the safety of a country, its citizens, and business interests?

The political company? How business strategy is being re-invented by social media

grow - Practical Marketing Solutions

One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. ” The implications for branding and business strategy. By Mark Schaefer.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies. Making it harder for businesses to assess markets and get a read on market environments. Reframing Market Strategy. by Delwar Hossain.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Not active on social media?

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

Here is my company marketing strategy: Assess, React and Shift. No annual marketing strategy? Organic reach on Facebook has plummeted for most businesses in a matter of months. Are you adjusting tactics or are you locked into a strategy that isn’t working?

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding. But their failures reside in their singular focus on other business objectives or the content strategy.

Five Strategies for Improving Customer Experience

Webbiquity

Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. In fact, customers will spend an average of 14% more at a business who provides satisfactory customer service.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Business is hard. Does every business need content marketing? By Mark Schaefer.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. It’s been proven that high income earners read more books than other demographics.

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The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game. She posts incredibly entertaining pictures from her life in the real estate business. By Mark Schaefer.

Build an ABM Strategy That Works with Your Business

HG Data

In fact, it’s a strategy that belongs in virtually every B2B marketing toolkit. As many others have noted, in many ways ABM is revitalizing the time-tested strategy of understanding the customer. Remember, ABM is a strategy…not THE strategy. Outbound marketing.

Elevate B2B Content Strategy to Business Level Execution

Avitage

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. Marketing and Sales Strategy Strategy

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Community Preparedness by Iconathon.

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Here is the business case for Facebook in just one sentence: “Come waste time with me.” Even the very largest companies have a limit to budgets and resources so we have to be careful with our strategies. The worst thing we can do is execute perfectly on a flawed strategy.

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. If your content niche is saturated, this might be a differentiation strategy. Create a strategy that builds momentum, not just one hit.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. Most of this growth is attributed to our content marketing strategy.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. You’ve worked with a range of international businesses, government organizations and news organizations.

The future of content marketing strategy

grow - Practical Marketing Solutions

How to maintain a cost-effective content creation strategy. Why Jay has launched seven podcasts and his monetization strategy. The content strategy pivot that was “scary” for Jay. Thinking through a content “funnel” for your business.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

3 Important relationship lessons I’ve learned from offline businesses

grow - Practical Marketing Solutions

In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. I know their business models, their needs, and desires.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

All of these trends support the idea of a “ Content Shock ” that is coming — if it isn’t here already — for many businesses. Audience is not the same as “buyer” — Creating personas may be an out-dated strategy?

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Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Answering customer questions is a solid strategy for beginners, but not ideal in every situation, especially in a more crowded content niche. By Mark Schaefer.

Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]

Hubspot

Struggling to grow your business? As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy. Inbound Marketing Business Daily IGSS

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business). Tenacity (In Business).

The Social Business Imperative

B2B Marketing Insider

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. That we truly have a social business imperative. The Social Business Imperative.