Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

Ultimate Small Business Marketing Guide [Updated 2020]


Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company.


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[Updated 2018] Ultimate Small Business Marketing Guide


Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company. Whether you are a professional blogger or just getting started with your SAAS software businesses. Over the years we have worked with businesses of various size, industry, and stages.

Inbound Marketing Strategies For Your Small Business


Over the years, inbound marketing has become a staple in many businesses. Business owners and marketers have turned to inbound marketing strategies for small businesses to ensure they remain competitive.

Marketing Tools for Your Small Business


When you’re running a small business , it’s difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners.

Marketing Automation Tactics for Small Businesses


When you’re running a small business, it can be hard to dedicate time to functions like setting brand strategy or implementing marketing automation tactics. Here are four tactics every small business should consider automating: Lead Scoring.

Supporting Small Business Saturday with 2020-Conscious Marketing


72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Local business listings.

The Not So Small Truth About Small Business

Outbound Engine

The spark that ignites the entrepreneurial spirit to start a business, to be economically independent and truly own something, remains the cornerstone of the American dream that helped lay the foundation of America itself. America’s economy was built by small businesses. It’s not a coincidence, even in today’s polarizing world, that small business retains its positive reputation. Consider this: Small businesses make up 99.9%

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. Having a presence that creates a gravitational pull of SMB buyers towards your organization is the new realty of mastering the SMB challenge.

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Chart: The Summer of the Small Business Social Boom


We looked at customers who have been with us for more than 18 months (to ensure that they have reached a steady state) and grouped them by their annual revenue size in a ‘small’, ‘medium’, and ‘large’ buckets. Chart: The Summer of the Small Business Social Boom is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base. Simply put, SMB buyers are more social, more sophisticated, more connected, and are transforming their buying behaviors at an accelerated pace.

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3 Small Business Content Marketing Tips to Fuel Growth

Sales Intelligence View

Businesses that only market during special promotional periods have an increased risk of failure. And this is especially true for small businesses, as the stakes are high. Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Marketing consistently, in good times and in bad, is key to a steady growth pattern.

How You Can Build the Perfect SMB Sales Strategy


Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue.

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Small Business Landing Pages: What you need to know


Many small business owners make the mistake of thinking that their website’s homepage can also act as a landing page. The post Small Business Landing Pages: What you need to know appeared first on SendinBlue Blog. Digital Marketing Strategy Small Business small business marketing smbMyth busted: it can’t! Your website’s homepage is simply the digital storefront that conveys how you want your brand to be visually represented online.

Branding Your SMB On a Budget


Did you know that solid branding can actually make your small business money? Small businesses can be fragile. The post Branding Your SMB On a Budget appeared first on BenchmarkONE. Small Business

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How Should I Prioritize the Marketing Budget for My Small Business?


Effective small business marketing requires a savvy mindset. A small business marketing budget tends to be limited — but that’s okay! That means less wasted money on marketing endeavors that make only a small impact and a greater focus on campaigns that are truly designed to convert. And that’s a good strategy for any businesssmall, medium, or large. The post How Should I Prioritize the Marketing Budget for My Small Business?

The Six Best Accounting and Finance Tools for Small Business


The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. This was the 34th post in the Best Online Business Tools series. #1:

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Next Up: Understanding New Buyer Realities In SMB.

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. This is creating a clarion call among the Fortune 1000 and Global 2000 to attain deeper buyer-based marketing and sales capabilities for the SMB markets.

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Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. A business with zero churn can easily be 60% more profitable than a business with a churn rate of 2.5% (source: For Entrepreneurs ). But after business starts to plateau, comfort sets in. So, how do you stop the small business slow-death cycle? The ‘Too-Many-Hats’ Problem.

Note to SMB: Stop Neglecting Marketing Automation!

Marketing Insider Group

It can be hard for small businesses to get their marketing efforts off the ground. Keeping up with new trends and demands seem like uphill battles for many small to mid-sized businesses. The post Note to SMB: Stop Neglecting Marketing Automation! But you know it’s important to stay top of mind with your prospects. Gain a competitive edge using marketing automation. By setting your […]. appeared first on Marketing Insider Group. Marketing Strategy

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SMB Owners: Should You Hire a Freelancer or an Agency?


As a small business owner, there’s just so much on your plate. Both options have the potential to bring more leads and keen brand awareness to your business, but how do you know which one is right for you? Marketing agencies have the benefit of combining the power of many different business-minded and creative types. People with proven track-records will creatively and technically manage each of these different aspects of your business. Small Business

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The 2019 OutboundEngine SMB Marketing Report

Outbound Engine

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. We asked them about revenue growth, stress, what is prohibiting them from meeting their business goals, which marketing tactics were most effective for them in 2018, and more. And now, we’re excited to share our SMB marketing report with you! The effect of stress on small business owners.

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6 Sales KPIs Your Small Business Can’t Ignore


Running a small business is a lot like running a marathon. Small business sales KPIs run the gamut in terms of scope and use. To make sure that you’re revving up action on the sales KPIs that matter most, you need to know which of them are essential to operating your business effectively and which are interesting but ancillary. Below, we’ll go over the six SMB sales KPIs that you should definitely be tracking, with advice on why to measure them and how.

Finance platform Kabbage acquires SMB data provider Radius Intelligence


Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. Small business Administration estimates that the SMB segment accounts for better than 98% of all businesses in the United States.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition


To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Small businesses and enterprise corporations have the same goal for their marketing programs: converting leads and increasing revenue.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. 4) Amazon Understands Every Detail of Its Business. What kind of people do you need to run your business?

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Does Google Hate Small Businesses?


So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. How Google Has Made Marketing Harder for Small Businesses. They're a business.

6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingFrom molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

What Is an SMB (Small-to-Medium Business)?


What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying.

Targeting small & medium business (SMB)


Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary.

Marketing automation solutions every SMB should have in 2020


A social media management tool can be indispensable to small businesses trying to make the most out of their online presence. Chatbots can gather customer data for future marketing efforts as well as help businesses reach their sales goals. Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world.

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Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

The SMB selling process is very different from enterprise selling. A common notion among business people and novice sales people is that enterprises are just scaled-up versions of small businesses, or vice-versa. Small businesses have less than 100 employees and make $50 million in revenue annually. Differences Between SMB and Enterprise Selling. Below are key characteristics that define b2b sales among SMB and enterprise customers: Priorities.

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How To Help Your SMB Become Green In 2021

Altitude Branding

Switch to paperless documents by using a digital filing system to secure your business’ data. You can start by adding more recycling bins or stations within your business or office space. A reusable bottle should also supplant coffee cups in your business’ break room.

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