B2B Customer Experience: Balancing the Human Factor with Technology
Vision Edge Marketing
MARCH 26, 2024
Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.
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