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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. And then there’s the long tail. So why do people launch long tail martech ventures?

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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

chiefmartech

And in fact, we removed 689 companies from last year’s landscape — a 7% churn rate — that were acquired, pivoted out of martech, or went out of business. But the rate at which new startups have launched has consistently outpaced the exit rate of those who leave the arena, whether victorious or dead. Some have one winner.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

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I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

Buffer

For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. It felt like starting a business would be even more of an uphill battle for me than it is for most. It went great!

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SEO Threats: How to Prepare Against These 5 Big Threats to SEO

seo.co

After Google Panda and Penguin, these fears reawakened as thousands of business owners saw their Google rankings plummet. focus on long tail keywords with lower search volume, but commercial search intent . To prepare, get an app for your business and start building relationships with other popular apps. App Integration.

SEO 98
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The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

chiefmartech

A super short summary of that memo: while Google and OpenAI were busy investing in their own massive but “closed” large language models (LLMs) with Bard and ChatGPT, a foundation model from Meta — LLaMA — was released/leaked as open source. Most individual contributions to the field are small. That’s not a bad thing.

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Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. When it comes to small business, mass media marketing is pricey and usually ineffective. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses. By Tatiana Ceresa. spots, etc.