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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Trending Sources

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

How to build your social selling system with LinkedIn and Twitter

Biznology

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. Personal branding is like online hygiene: it’s no longer optional.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

10 Ways to Misbehave on LinkedIn

Act-On

We may not have to polish our personal brand to the extent an executive would, but we still need to behave in a way that doesn’t put people off. But LinkedIn in is a different story. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn.

The best automagical Twitter following tools for your business

Biznology

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. Twitter.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Why is it so important to avoid Twitter bad practices?

Remember LinkedIn for social media marketing

Biznology

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Completely Fill Out Your LinkedIn Profile.

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Twitter is essential.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. What type of content works best on LinkedIn? How does LinkedIn advanced search work?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Social media employee advocacy is the heartbeat of your company

Biznology

Why are we talking about heartbeats and business? Here’s the official definition of a business, according to The Personal MBA. What I think the above quote is missing is the human element to business. I look at social media for business from a holistic viewpoint.

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies. Not only that, when we give them a call on the phone during business hours, they’re not very likely to pick up.

13 Email Examples That Totally Nailed Personalization

Hubspot

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 5) LinkedIn.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

For instance, did you know you can reorder the sections on your Facebook business Page? That you can add hidden relationship notes to your LinkedIn connections? 6) Reorder the sections on your business Page. Want the "Photos" section to be above "About" on your business Page?

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. custexp #personalization.

Reclaiming the Inbox: How Video Can Make Business Emails Personal Again

Vidyard

ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. ViewedIt re-humanizes this type of business communication.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

LinkedIn was for connecting with current and former colleagues. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. So the question is: can we be distinct people or personalities on different social sites?

The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

Hubspot

In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse.

How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. as well as serving on the Board of Directors at Person-to-Person, Inc.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform.

How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival

Contently

Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. But LinkedIn? million LinkedIn followers.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

That is, suppose you’re actually busy doing something else.” Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following. And then there’s LinkedIn.

The Basics of LinkedIn Marketing

Content Standard

Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. Today, about a quarter of all online adults use LinkedIn, according to Pew Research Center.

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Example of video personalized for recipient named Katie Watson.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. When you look at about the average number that it costs a B2B business to obtain an email address, that is about $150. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. I personally use one called Full Contact, and that is useful.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It’s Like Pinterest for Business. Well, SlideShare is kind of like Pinterest for business. It Makes LinkedIn More Engaging. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

If we aren’t constantly engaging, connecting, and interacting with our customers, they will take their business elsewhere. That means business cards, letterhead, your website, and signage should all stay consistent and on point. How’s your customer outreach?