Remove Business Remove Lead Management Remove Marketo Remove Twitter

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Liz also writes the Lead With Intuition blog.

118
118

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software.

155
155

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. Liz also writes the Lead With Intuition blog.

49
49

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics.

36
36

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

12
12

5 Ways to Increase Webinar Attendance

Modern B2B Marketing

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? They are a great way to promote thought leadership and generate leads. But registration doesn’t necessarily lead to attendance.

22
22

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Advice: keep rewarding, start to introduce new metrics, lead the cultural shift.

5
5

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Many of your buyers are talking about hot topics in your space on Twitter.

52
52

3 Tips to Stop Leads from Falling Through the Cracks

Modern B2B Marketing

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. The key to generating, nurturing and closing leads is communication. Communicate with leads in time.

13
13

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming?

0
0

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized.

46
46

Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Modern B2B Marketing

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. cjablonski : Marketers must manage and engage relationships with buyers. ardath421 : Wow – up to 70% – 80% of leads never get the proper follow-up. of leads generated are sales ready – 17.5%

0
0

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Modern B2B Marketing

In other words, businesses can lose an interested buyer at the speed of a click. The best practices are those that combine lead generation, scoring and nurturing, and marketing analysis.

13
13

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Just makes it easier to manage all the stuff.

0
0

The Art of the Infographic: 9 Compelling Characteristics You Need to Know

Modern B2B Marketing

There are a lot of ideas that could have insightful visual representations, but not all of them are relevant to your business and what it is trying to convey. B2B Marketing Content Marketing b2b marketing Demand Generation infographic lead generation Lead Management Lead Nurturing

7
7

How to Drive More Revenue From Your Remote Salespeople

Modern B2B Marketing

While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. Creating communication channels and practices that rope in all the scattered players can be difficult to manage. A steady stream of qualified leads.

6
6

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

82
82

Four “New Marketing” Skills You’d Better Learn Quick

Modern B2B Marketing

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. You can connect with Matt via email , Twitter , LinkedIn or his blog. Funnel math and revenue performance management.

40
40

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

Modern Marketing

Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management.

3
3

The Language of Account-Based Marketing

LeanData

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cadence: The strategy of directing a measured stream of messaging and relevant content toward a prospect in hopes of furthering a business relationship – hopefully in a way that is relatively non-intrusive.

23
23

Inbound Marketing & Marketing Automation

LeadSloth

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website.

2
2

Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training.

2
2

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Business Goal. Primarily sales and sales management, some marketing.

39
39

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009. Twitter (99).

0
0

Modern B2B Lead Generation – 5 Key Areas to Manage

Modern B2B Marketing

Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Here are five key areas leading marketers are paying attention to now.

1
1

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Recycling leads.

0
0

The Cost to SMBs of Not Implementing a Marketing Automation System

Modern B2B Marketing

Recently, I read an article about the Ten Small Business Lead Nurturing Tools. after a search on Twitter Search. I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do.

0
0

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . Q: What business challenges did you face when you joined ShipServ two years ago? I was brought in to help scale up the business, following a period of rapid growth. It's a volume business, operating on a daily sales cycle.

0
0

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

I began covering B2B marketing after 10 years as a business and technology reporter. I was in San Francisco during the first Internet bubble, where I covered nascent online marketing strategies for publications like Wired News and Business 2.0.

1
1

B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Modern B2B Marketing

This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Lead Generation and Lead Nurturing.

10
10

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Modern B2B Marketing

You can also follow Jep on Twitter ( @jepc ). I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email.

0
0

10 Worst Things to Do With a Qualified Sales Lead

Modern B2B Marketing

Marketers spend a lot of time (and money) delivering leads to sales teams. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Constant phone calling is a sure-fire way to get a qualified leads running for the hills.

0
0

Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.

9
9

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

2
2

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

2
2

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Twitter. Can Twitters growth continue? , Twitter Squatting - a new cyber sport , January 12, 2009. Sales Lead Management: Thought Leadership with Aaron Ross , January 9, 2009. Leads. Lead Nurturing.

0
0

B2B Content Marketing - Less is the New More?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!"

2
2