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Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

Trending Sources

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Image credit: Small Business Ideas Blog. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. Google Didn’t Want Us To Use The Keyword Planner This Way.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Keywords are still important, but keyword density matters less than it used to.

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Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Some small business owners I’ve talked to just frown when I try to explain it to them. But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Keywords are dead.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. Customer Service Management Tools.

The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

The Five Best Infographic Creation Tools and Services

Webbiquity

Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

The importance of keywords. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. How to use keywords. Rule number one is to publish content relevant to the keywords you want to rank for.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. According to Todd, social media, social media marketing and social business are three very distinct concepts.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

Your keywords suck and are outdated

Biznology

Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

Using Content Marketing in the Professional Services Industry

Hubspot

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. Business Consultant + Enterprise Software Salesperson. Business

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And so, earlier this month, we formally announced our Strategy and Editorial Services to help brands build and scale their content marketing efforts.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. This may be visits to your website where you get people spending time there, subscribing to your email list or buying your products or services.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. Start with the business goal. Business Focus: BRAND.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. More clicks = more business, right? Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. How will our products or services improve their business?

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What Should You Know About Keywords – The Long and Short of It

Vertical Response

As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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The best automagical Twitter following tools for your business

Biznology

They call it the SocialOomph Follow-Back & Auto-DM service, though I never recommend doing any auto DMs on Twitter. I can do the same thing with profile mentions, hashtag mentions, keyword terms, and a whole host of things — the limit is your imagination.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. BUDGET: Keywords or campaigns? TYPE OF BUSINESS: B2C or B2B?

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. Typically keyword bidding is based on the closest downstream event.

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.

How do you replace Google Site Search?

Biznology

Google Site Search was no work at all: Those “better” search engines do provide better search results, but they take a lot more work to get there—work that I help companies do every day. If you want better results for your business, do the work with a better search engine.

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Marketing Planning Process for Professional Services

Hinge Marketing

The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Marketing planning makes both your marketing and business development teams set specific targets and measure progress toward them.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

Top 10 Marketing Techniques for Professional Services

Hinge Marketing

How can professional services firms raise their reputation and visibility in the marketplace? In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Business Operations.

Best Keyword Research Tools

Writtent

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. Google Adwords Keyword Tool. SEOMoz Keyword Difficulty Tool.

The business benefit of setting your knowledge free

grow - Practical Marketing Solutions

This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. A possible answer came a year later when I met a fellow writer in my hometown: “If I help you, I help the industry.

Top 10 Strategies for Marketing Technology Services

Hinge Marketing

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? In contrast, only 55% of technology services firms are updating their sites this frequently. How Hinge Can Help.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive. Join your local chamber of commerce , email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.

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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients.