Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. No other tool will deliver the same type of ROI to your business. and/or its affiliates and are used herein with permission.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. Out of those who dropped their martech budget, 39% shifted their focus to existing vendors and internal users to further existing tool adoption strategies without having to purchase new martech.

Spending 292

Spending Budget Programs Gartner CMO 292

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader? Why Oracle ERP Cloud?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Biznology

OCTOBER 29, 2019

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Customers are changing, and so are the ways they buy. Consider these.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. In contrast, ABX is all about engaging business buyers with relevant messages delivered in a trusted way on the buyer’s terms.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Twenty-eight percent are changing perception/strengthening reputation with targeted accounts.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” It will also have an impact on your ability to do business with partners and even obtain funding. Ask A Lot of Your Digital Vendors. Get Your Privacy Policies In Order. operational. (The

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. Whether that’s taking place in something called a CDP or whether the category morphs as it grows is up for discussion, however.

Enterprise Management 123

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 123

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. Business email address Subscribe Processing.

Marketing Management 93

Marketing Management Paid Search Agency Marketing Automation Services Gartner 93

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. billion estimate. Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Many of us who have been in business for a while can validate that. Where are companies using AI the most?

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. Business email address Subscribe Processing.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. That being said, according to a recent survey conducted by Gartner , businesses with high-growth sales teams use an average of 5 tools. of businesses reported having plans to add more software tools to their sales tech stack.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Hubspot

JUNE 28, 2019

As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack. We wrote a deep dive on iPaaS here if you'd like to learn more about the basics, view a complete glossary of iPaaS terms, and better understand what iPaaS can potentially offer your business. Let's dive in. Dell Boomi.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

B2B Technologies

JULY 9, 2023

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of B2B Technologies, a pioneering organization renowned for creating new ways of doing business using the internet and specializing in the integration of cloud operations.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

BOP Design

MARCH 23, 2022

These are instrumental in shaping how a business functions and how that company and brand is perceived in the marketplace, by customers, prospects, employees, vendors, and partners. In a recent survey of HR leaders , Gartner discovered that diversity, equity, and inclusion (DEI) is a top priority for 2022.

Branding 78

Branding Brand Identity Business Gartner 78

Content Standard

JULY 14, 2021

Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Content4Demand

AUGUST 24, 2022

Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. Buyer enablement offers support for those who are completing what Gartner identifies as the four buying tasks: problem identification, solution exploration, requirements building and vendor selection.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Define, prioritize and align your business, marketing, customer experience and technology goals before replacing, updating, or consolidating anything.

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. TAM = $(Total # of Accounts) x ACV For example, suppose you have a beverage company that could sell lemonade to 1,000 vendors on the West Coast.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

MAY 8, 2020

Withers emphasizes the importance of creating “fences” or boundaries around your business opportunity, which allow your team to focus on the areas of greatest opportunity and narrow the environment in which your company operates. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. This begs the question: what type of intent data works best for growing your business? Accuracy Concerns: Data quality and freshness might vary depending on the vendor.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62