B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

Gartner 64

Gartner Research Enterprise Management Planning 64

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. More agencies in 2020 found business within existing client portfolios and used different platforms to help generate other new business opportunities.”.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. Another survey published on MarketingCharts.com from Prophet shows similar results. What Are Digital Marketers Saying?

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Martech

MARCH 9, 2022

If Starbucks, McDonalds and Coca-Cola have any doubts about yesterday’s decision to end their operations in Russia, a new Gartner survey should put their minds at ease. It found 60% of Americans don’t want companies doing business there. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Paid Search Agency 99

Paid Search Agency Gartner Business Customer Surveys 99

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. The points you assign will depend entirely on your business and your audience. Tyson is a small business owner.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%).

Spending 292

Spending Budget Programs Gartner CMO 292

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Customers expect to be valued and listened. Conclusion.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Sword and the Script | B2B

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. Businesses need these professionals more than ever in uncertain times.

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. We can add to that list: By regulating its use in public-facing business functions.

Marketing AI 101

Marketing AI Paid Search Agency Enterprise Management Gartner 101

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Not every entrepreneur or business owner may want to go fully remote.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. Gartner published “The Annual CMO Spend Survey Research: Part 1,” and data indicated that 73% of CMOs believe COVID-19’s negative impacts will be “short-lived.”

Planning 285

Planning Gartner Statistics CMO 285

Leadspace

APRIL 15, 2022

Sales and (mostly) Marketing Ops, and IT are generally involved, but a CDP is ultimately a business-oriented solution, so typically, it should be the heads of marketing operations and CMOs leading the implementation of a CDP, but if they can align the implementation with Sales Ops and CRO leaders – that’s even better!

Customer Surveys 62

Customer Surveys Planning Lead Ranking Marketing & Strategy 62

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. This isn’t just a “check-in now and then” thing.

Digital Experience Platform 117

Digital Experience Platform Marketing & Strategy Business CMO 117

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

Process 75

Process Top of Funnel Work Management Marketing Management 75

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

KoMarketing Associates

NOVEMBER 24, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” More than half of CMOs predict that over the next 18 to 24 months, the marketing industry will return to “business as usual.”

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Gartner 109

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. CEO surveys that revealed growth as the top priority for CEOs. We are often asked for how to identify and pursue a new market and build a segmentation model. Growth is consistently a top priority.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 107

Email Marketing Gartner Peer-to-peer Privacy Policies 107

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Gartner cites recessionary fears, inflation and a talent gap as stoking concerns in the enterprise that have knock-on effects on marketing and marketing technology investments.

Spending 100

Spending Allocation Gartner Planning 100

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Twenty-eight percent are changing perception/strengthening reputation with targeted accounts.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Business email address Subscribe Processing. In your inbox.

Marketing Budget 120

Marketing Budget Budget Programs B2B Marketing B2B 120

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Business email address Subscribe Processing. This article was co-authored with Dan Gutter , Sr. Get MarTech! In your inbox.

Cost per Acquisition 111

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 111

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Business email address Subscribe Processing. Get MarTech! In your inbox.

Godaddy 91

Godaddy Enterprise Management Product Gartner 91

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Martech

OCTOBER 4, 2022

Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Yet the challenges associated with martech underutilization, such as new business models and disrupted customer journeys, are making it difficult for marketers to demonstrate technology’s value.”. “Yet

Gartner 122

Gartner Digital Asset Management Work Management Marketing Management 122

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Get MarTech!

Marketing AI 92

Marketing AI Research Digital Asset Management Enterprise Management 92

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Begin by implementing DI in functions where business-critical decision-making needs improvement (e.g.,

Allocation 121

Allocation Marketing Attribution Enterprise Management Marketing AI 121

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. Over the next 18 to 24 months, more than half of CMOs believe that marketing will return to “business as usual.”

Purchase 166

Purchase B2B Gartner CMO 166