B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. If they have that experience with a vendor, the customer has more trust that they’re not going to get “sold to.” Of course, that’s still nowhere near what a sales person would consider a lead.