The relational power of Facebook for business networking

grow - Practical Marketing Solutions

Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. By Mark Schaefer.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. The business case for buying Likes.

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Trending Sources

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. You’re in the animals business?

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

What Facebook’s New Pages Layout Means for Your Business

Vertical Response

Facebook is at it again. If you’re a brick-and-mortar store, the left column will also show a map of your location, your phone number and hours of business. “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How to Use Facebook for Business: 13 Essential Tips [Infographic]

Hubspot

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. To learn more about how to use Facebook for business, download our free guide here. So, what can you do to optimize your brand's presence on Facebook?

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Page Insights.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. For more information on Facebook Promotions, consult their guidelines here. ©

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

Did you read the predictions about social media use for small businesses in 2014? One of the biggest predictions states that small businesses will get more selective about their use of social media and the sites they have a presence on. Business vs. Personal.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A cautionary tale: Putting your business in the hands of Facebook

grow - Practical Marketing Solutions

The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. But when I asked them about their business website, they just shrugged their shoulders and laughed. “Why A few weeks later, Facebook introduced the “promote your posts” feature.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

How to Set up a Facebook Page for Your Business

Vertical Response

Does your small business have a presence on the world’s largest social network? It doesn’t have to be an intimidating process to set up Facebook Business Page. For more tips about getting started using Facebook for your business, grab our free guide.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. LinkedIn has become a significant content publishing platform featuring some of the biggest names in business.

Facebook Marketers need to take a hint from Wonder Woman

grow - Practical Marketing Solutions

I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing.

If the Beatles ran Facebook

grow - Practical Marketing Solutions

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. This all adds up to a really stupid business model.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection.

Why Facebook Live is not ready for prime time

grow - Practical Marketing Solutions

” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. “Live video feeds the ego, not the business.” By Mark Schaefer.

Your brain is wired for Facebook (really)

grow - Practical Marketing Solutions

There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. The smart folks in the gaming business have known this for years.

The new urgency to create sticky content for Facebook

grow - Practical Marketing Solutions

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? These are all commonly asked questions by businesses big and small. The post How to Compel & Not Repel Customers on Facebook [Infographic] appeared first on VR Marketing Blog.

What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business

Vertical Response

Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. How should a small business deal with the changes?

Facebook Launches Call-to-Action Buttons on Business Pages

Hubspot

Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works.

Carthage must be destroyed – and Facebook competition too.

grow - Practical Marketing Solutions

Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. This is important for a business to consider.

The Do's and Don'ts of Using Facebook for Business [Infographic]

Hubspot

You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook?

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Risky Business: Can Liking a Facebook Page Cost You Your Job?

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Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

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35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.