KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Do you have at least 1,000 Facebook Likes on your Business Page? Target Fans with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

JANUARY 8, 2019

Among the most used platforms, Facebook leads the way, with 82 percent saying they use it at least once per week. According to previous research, marketing executives are also now turning to platforms, such as Facebook and YouTube, to reach out to their target audiences.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

OCTOBER 30, 2018

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

AUGUST 11, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals. The researchers behind the report note that despite the hype surrounding TikTok, it topped out at 14% on the list.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

JUNE 22, 2023

About 36% of Gen Z (aged 18 to 24) already search for businesses on social media more often than via search engines. Approximately 49% will alter their spend on Facebook initiatives as a result of eroding customer trust, and 38% expressed the same sentiment in regards to Twitter.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

OCTOBER 5, 2022

This was followed by Facebook (62%) and Instagram (51%). Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%). Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals. Facebook was ranked at the top, with 78% of marketers calling it the most effective.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

DECEMBER 5, 2017

To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 billion people are using Facebook every month) – and those audiences are hungry for video, with 500 million people watching videos on Facebook every day.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. As virtual events become more of the norm, social media marketing is a critical piece to increasing participation, registration, and ultimately, growing your business.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 8, 2021

For example, approximately 83% of respondents who said they had been using social media marketing for one year or longer said it generated exposure for their business. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook ranked number one, with 78% of marketers saying it was the most effective.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. Our latest newsletter focused on Google+ Pages for Business. We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook Reviews. Facebook reviews are becoming a more mainstream way to evaluate businesses.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. of marketers to meet new business prospects and to generate leads. Even Google and Facebook have seen dramatic drops in growth. Facebook didn’t get hit as hard as Google.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

APRIL 2, 2020

500 companies, and data indicated that 95% of these businesses now use at least one social media platform. Last year, 52% of these businesses said they were using the social media platform to reach out to customers and prospects, which is an increase from just 36% that reported the same back in 2018. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

OCTOBER 29, 2018

That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media. Out of all of the social networks being used for marketing, the majority (94 percent) said they were using Facebook to reach out to their target audience.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. Claim Review Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Verizon has a Twitter account that’s for their Verizon Enterprise division, which provides IT security and enterprise news for their large-scale business customers.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 11, 2019

In terms of specific social media websites, visits to company sites driven by Facebook grew 23% year-over-year, while visits via Pinterest increased 24%. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a channel. Instagram Remains a Top Channel for Marketers.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. Remember: People don’t do business with businesses. People do business with people. of your audience on Facebook.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. It is exciting to see the headway we have made in this strategic business initiative, demonstrating the significant global expertise KoMarketing has established and will continue to develop.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JULY 11, 2017

When appealing to business customers, that audience needs to know that your product or service will truly enrich their business in some way. However, another business might look at videos as a way to capture leads and base it off that metric. A B2B example of this is Facebook marketing expert Mari Smith.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

MAY 2, 2019

percent of marketers are “uncertain” of how effective social media marketing as been for their business. Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. However, 19.1 The majority of respondents (50.9

Social Media 141

Social Media Marketing Report ROI Social Marketing 141