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  • SCRIBBLELIVE  |  WEDNESDAY, OCTOBER 21, 2015
    [Business, Facebook] New Media Strategies That Scoop the Real Reporters
    ” In this post, we’ll briefly examine the lessons content managers can learn from three new media organizations—Business Insider, Vice and Vox. Business Insider publishes continuously on every topic people care about. For example, this report explains millennial buying habits to retailers with a hit-and-miss collection of business behaviors that will gain (or lose) favor among this generation. Business Insider.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Business, Facebook] The fitness gear and tech that will make me strong and skinny in 2016
    Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone. OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Business, Facebook] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This is especially important in the business-to-business world where advocates aren’t just in it for the discounts, samples and swag. Your biggest fans are also busy professionals who advocate for their favorite companies and products for non-monetary reasons.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. There’s a fine art to nostalgia -- check out that article for ideas about product reintroduction and other business strategies for making use of it. Check out the Discovery Channel sharing a NASA #TBT on Facebook: Post by. How''d it work for your business?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Business, Facebook] Six Best Practices for Marketing with White Papers
    Just a cute little graphic showing that 95% of all businesses have blogs. All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+, LinkedIn and Facebook. Though the format is sometimes misused (i.e.,
  • HUBSPOT  |  SUNDAY, JUNE 24, 2012
    [Business, Facebook] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
    Social Media Updates: Pinterest and Facebook. Earlier this week on the HubSpot blog, we also reported on some interesting new data about the effectiveness of Facebook mobile ads , which indicated that mobile-only Facebook ads are generating a whopping 13 times more clicks than their desktop ad counterparts do. Culture Shock: Culture's Impact on Social Marketing and Business, From BrianSolis.com.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Business, Facebook] 7 Common Content Marketing Mistakes And How to Avoid Them
    FORGETTING TO BUILD A BUSINESS CASE UPFRONT. As said by our own content marketing expert, Michael Brenner , “Content marketing ROI starts with a strong business case.” Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Business, Facebook] Is the Marketing Campaign Dead?
    Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." Imagine if you started publishing a business blog , or engaging with potential customers on Facebook, and then one day you just stopped showing up? For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Business, Facebook] How to Get Sales and Marketing on the Same Page
    Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. For executive leadership, I suppose all of these three sales-marketing problems come back to that same issue of working on the business instead of in the business. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.
  • WONDERING OUT LOUD  |  WEDNESDAY, AUGUST 26, 2009
    [Business, Facebook] Personal v. Professional with Albert Maruggi
    Nor can we know how many will no longer consider doing business with him. Tags: Marketing Public Relations Social Media Albert Maruggi B2B Blogging Facebook LinkedIn Politics Professional Networking Provident Partners The Marketing Edge Podcast Twitter A couple of months ago I saw a Twitter message from the owner of a consulting firm announcing the release of a new survey on the success of ERP implementations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 7, 2010
    [Business, Facebook] The End of The Trust Agent?
    However, it’s important to occasionally look at Chris Brogan as a living social media business case study for two reasons: 1) It’s hard to comment on the state of the nation without mentioning the president. I’m probably the most capitalist, business-driven blogger out here. Putting the audience above personal business needs. Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Business, Facebook] IBM opens up Watson and cognitive computing to entrepreneurs
    This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. The post IBM opens up Watson and cognitive computing to entrepreneurs appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Business, Facebook] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Here are a few examples of common social sharing widgets, as seen on VerticalResponse, Business 2 Community and Mashable: Tony Haile , CEO of Chartbeat, a company that measures real-time traffic, blew the roof off this topic earlier this year when he tweeted, “…We’ve found effectively no correlation between social shares and people actually reading.” Facebook Post Engagement Stats.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 29, 2013
    [Business, Facebook] “Stop Asking Employees To Tweet” Says GaryVee
    He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. . And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ).
  • HUBSPOT  |  SATURDAY, MARCH 5, 2016
    [Business, Facebook] How to Make the Last Hour of Your Workday the Most Productive
    Closing out of your inbox, removing other distractions as much as you can by setting yourself “Away” on messaging apps, and leaving Facebook and Twitter are crucial to keeping your concentration. After you’ve taken your break, it’s time to get down to business. Quickly glance over the next day’s schedule to confirm all internal and external meetings so you have a sense of how busy you’ll be and what priorities you’ll be able to address.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Business, Facebook] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    This technique has gained a massive following for businesses. We suggest actions such as “like” or “comment” to see more growth on your Facebook page. You likely know that the world of digital marketing has changed drastically. The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Business, Facebook] Introducing the Definitive Guide to Social Media Marketing
    Social media is now status quo in a business’ digital presence. Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Business, Facebook] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team. Sure, they want marketing to be successful, but they are understandably more concerned with business operations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Business, Facebook] Can traditional TV succeed as mainstream video?
    Think Facebook circa 2008, when you were nearly poked to death. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There is no community on social media What are the best social media platforms for your business? Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 16, 2015
    [Business, Facebook] 2015 Everything Holiday Marketing Resource Center – Our Free Gift to You
    The 2015 Everything Holiday Marketing Resource Center has everything your business needs to be successful this season – all in one place! We’ve provided a list of considerations to get your business found online. Use the holiday season to promote your business on Facebook. Not sure where to start with your holiday marketing? Or, just need some organization and tips?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Business, Facebook] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Depending on the size and orientation of your screen, Google+ users may now see one, two, or three columns of content on their main Google+ stream, their personal profiles, and Google+ Business Pages. Similar to the more prominently displayed starred content you see on Facebook , Google+ users will notice that certain media content such as photos and videos will sometimes span the width of the full Google+ stream, like you see in the example below.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Business, Facebook] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. ExactTarget created a “ Social Media Lounge ” space that automatically posted tagged Tweets , Instagram photos, and Facebook posts. Although the event may be about customer appreciation, you have to remember you are a business that needs to make money.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Business, Facebook] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Author: Sesame Mish Customers are the lifeblood of any business. Content marketing has become a proven tool for consumer brands, but many marketers still hesitate, unsure if it will be effective for their business. Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. 68% of B2B businesses use strategic landing pages to garner new sales leads.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Business, Facebook] Why You're Struggling to Measure the Value of Social Media
    when was the last time you bought something immediately after clicking through a Twitter or Facebook link? So what should you be measuring to get a better understanding of the role social media plays in your business, and how do you measure it? For example, our social media team found that images and videos performed much better for us on Facebook than on other social channels.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Business, Facebook] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook. Like on Facebook, someone's Circles was also of interest.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Business, Facebook] 15 Elements Most Successful Blogs Have in Common
    He also advises against using Facebook comments on your posts. That’s because Facebook – not you – will actually own those comments. This is the #1 way to turn your blog from just a publishing effort to an actual lead generation and business generation machine. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results?
  • WONDERING OUT LOUD  |  FRIDAY, JANUARY 8, 2010
    [Business, Facebook] A social media question worth pondering
    We were discussing the agency’s exploration of social media and whether it made business sense for them to go that direction. If he can prove that a facebook fan will drive sales of butter he has a shot at getting the customer to take a look at it. Tags: Communications Marketing Public Relations Social Media B2B B2C Facebook Earlier this week I met with a representative of an ad agency in Minneapolis. His work is primarily in the world of consumer packaged goods.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Business, Facebook] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 20, 2010
    [Business, Facebook] The Opposite of Advertising « The Effective Marketer
    What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. Where that point is on the timeline depends on your business, your results, and your revenue (or on winning a Powerball ticket). CEB , in a report published last spring in the Harvard Business Review, surveyed more than 4,000 stakeholders involved in B2B purchase decisions. And our social media presence is consistent from Facebook to YouTube.”.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Business, Facebook] Why Is No One Paying Attention to My Content on Social Media?
    Your owned media is everything including your company blog, business website, social profiles and email lists. In fact, 77 percent of Facebook pages found their widest audience through promoted posts. Ivan Serrano is a social media, business and marketing journalist from San Jose, California. Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] Free Phone Consulting? 4 Reasons It’s a Good Idea
    Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Share this on Facebook. I’ll tell you why. Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Business, Facebook] An inside look at innovation hot spots and how to get your idea noticed
    Spending Michael Dell’s money on the best new ideas in the business! In order to do that, he knew there were a number of things that had to happen — primarily accessing innovation, accessing new technology, getting into new businesses, getting involved with new people, new ideas, and new companies. Financial investors are focused on return regardless of whether it helps the business. Strategic investors are interested in helping a business regardless of return.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Business, Facebook] Put The Phone Down – I’m Not Ready
    Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). According to a 2015 McKinsey post, Do You Really Understand How Your Business Customers Buy, on average B2B buyers use at least six channels to obtain information prior to purchase and 65% report frustration due to inconsistent experiences. No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Business, Facebook] The Social Media Manager's Guide to Staying Organized
    How on earth do busy social media managers keep their ducks in a row? I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. What content are people posting on each other''s Facebook walls? Showers also uses Canva for Facebook and Pinterest images, but the "copy" feature is most useful on Twitter because of the higher post frequency.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Business, Facebook] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Every business needs to have a sound process that involves the attraction, conversion, and nurturing of potential sales leads. Business models have a multitude of processes; some macro, and some micro. Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Business, Facebook] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Every business needs to have a sound process that involves the attraction, conversion, and nurturing of potential sales leads. Business models have a multitude of processes; some macro, and some micro. Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Business, Facebook] The Ultimate Cheat Sheet for Mastering LinkedIn
    While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Make your business' Company Page more interactive by adding video. Learn from 5 LinkedIn specialists how you can use LinkedIn to successfully grow your network and business.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Business, Facebook] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. In the last 12 months we’ve seen small to mid-size businesses adopting mobile.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Business, Facebook] How to Effectively Segment Your Database for Lead Nurturing
    Let’s say you have been segmented by our Business Unit variable. We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+). We tailor our message, depending on which segment best describes you: Small Business (corporate) messaging = how we can help you with marketing strategy. We might send them materials like our Definitive Guide to Social Marketing or our eBook on Facebook editorial calendars.
  • BIZNOLOGY  |  MONDAY, AUGUST 15, 2016
    [Business, Facebook] Inequality of pay undermining trust in CEOs and corporate brands
    Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. The 2016 Edelman Trust Barometer found that over half the population doesn’t trust business executives to do what’s right (51%), saying that CEOs focus too much on short term financial results (67%), and lobbying (57%), but not enough on job creation (49%) or the long term impact (57%). In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Business, Facebook] Had your content stolen? Get over it.
    If someone is actually stealing content, they’ll either be exposed, or their laziness will extend to the point where they stop even bothering to steal, or their terrible ethics will destroy their business anyway. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The Facebook Other Folder and the Strangers Who Love Me There.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Business, Facebook] How To Measure A B2B Social Media Program
    How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Business, Facebook] 20 Percent of UK Social Networking is Mobile [New Data]
    Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future.
  • MARKETRI  |  TUESDAY, AUGUST 13, 2013
    [Business, Facebook] A Journalist’s Take on Social Media: Change with the Times or Become Extinct
    ” – Craig Ey, editor-in-chief, Philadelphia Business Journal. A world without LinkedIn, Facebook and Twitter? Since my background is in public relations and I used to work regularly with the media, I set out to explore a journalist’s relationship with social media, and not just any journalist, but Craig Ey , editor-in-chief of the Philadelphia Business Journal (PBJ). Let us know how social media has changed the way you do business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Business, Facebook] Click Ad Fraud is out of control — Here’s how you can fight back
    They know it is happening and figure it into the cost of doing business. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. The post Click Ad Fraud is out of control — Here’s how you can fight back appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Business, Facebook] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. There are two major developments for B2B marketers I’m thankful for.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Business, Facebook] What You Need to Know This Morning: June 20, 2013
    Keeping up with the news'' latest obsession with us cheap , sucky Millennials, the latest comes from Business Insider. You Don''t Even Need to Use Words on Facebook Anymore. In the latest installment of visual content feature rollouts, photo comments are now a thing on Facebook , allowing us to get back in touch with our caveman roots of communicating through cave paintings. Or the Confusing Old Facebook Insights.
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Business, Facebook] Online Persuasion: How to Write to Create Desire
    When writing online , how can you appeal to readers’ emotions on a business-oriented site? Here’s a diagram of how many business professionals traditionally write content when they want to persuade people to take action: The traditional communication approach follows this sequence: Define the problem ? Share this on Facebook. Online persuasion works best when you appeal to both the logical and emotional centers in the brain.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] First Generation Social Selling: Smart But Not Quite Smart Enough
    Insights also give you clues about the mindset and interests of your prospect from social activity such as tweets and Facebook posts. Relationships are revealed across different social and business connection networks such as Facebook, LinkedIn, your email database, your customer list and your CRM system, and they’re private for only your company to use. First Generation Social Selling: Smart But Not Quite Smart Enough.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Business, Facebook] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Facebook is “giving people the power to share and make the world more open and connected.” As Business Insider explains, “Brands use yellow to show that they’re fun and friendly.” Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ).
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Business, Facebook] LinkedIn Launches Company Follow Button (How to Add It Now)
    Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) 69%) and Facebook (.77%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 13, 2013
    [Business, Facebook] A short lesson in long marketing experience
    The post A short lesson in long marketing experience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Five steps to create breakthrough actions toward “Everest Goals” Risky Business: Can Liking a Facebook Page Cost You Your Job? Illustration courtesy Flickr CC Michael Kreil The post A short lesson in long marketing experience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Business, Facebook] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Here''s a how-to for adding content to those two platforms: Feedly: Search keyword, business, or industry and select “matching feeds.” So it''s important that we read blogs from LinkedIn, Facebook, Twitter, etc.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Business, Facebook] Marketing Tools and Technology – How Does A Marketer Decide?
    So how does a marketer decide which technologies to test and use to grow their business? First, you need to create a business process for reviewing new technologies. To determine which of the many new marketing outlets to use in a business, marketers need to follow a three step process; first map out the set of questions, from earliest stages of awareness through to close, that a buyer goes through.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Business, Facebook] Transitioning to Inbound: A Recipe for Long-Term Success
    But for organizations to keep pace in a rapidly changing business world, they need to embrace change -- and leaders need to make it comfortable for employees to embrace it, too. That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. For instance, what are your business goals? million business in 3 years? Change is hard.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] 5 Major Challenges Marketers Face (And How to Solve Them)
    Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook. Why It's a Challenge: Before you can start generating leads for your sales team to convert into customers, you have to actually get the attention of your audience and get people interested in your business, product, or service.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Business, Facebook] Top 10 B2B Inbound Marketing Predictions for 2015
    As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Businesses will realize just how much earned links are worth, for both SEO and building brand recognition and trust.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Business, Facebook] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Business, Facebook] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. It''s not uncommon for the people you''re friends with on Facebook to also follow you on Twitter -- they would be your Tweep. Tip: Are you a local business? Connecting with users who are in your same geographic location is a great way to get more business value out of Twitter.
  • MODERN MARKETING  |  TUESDAY, APRIL 22, 2014
    [Business, Facebook] The What, How, and WOW Factor of Effective Conversion
    Entice them in liking your Facebook page they are seeing for the first time. The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    And when we're not monitoring our business' accounts, we're tweeting our complaints and recommendations to company handles, too -- it's all part of the social media circle of life. Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. I recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Business, Facebook] What to Cut From Your Marketing in 2015
    By not doing what''s failing, you''re making room to do tasks that actually matter to your business -- and drive real results. While there are probably quite a few things you should think about stopping that are personal to your business, below are some common tactics most marketers should stop doing in the next year (and beyond). Do they spend more time on Facebook and some obscure industry forums, but not so much Twitter? Pretty much all marketers are pressured to do more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Facebook] 10 Ways to Say “Thank You” on Twitter
    Once you have reached the other person’s blog, you can add/follow that person (if you think they’re interesting) on the other social networks: Facebook, Google+, LinkedIn, YouTube, Pinterest, Instagram… Who knows what could happen in the future with these new connections? He loves to help people, businesses and organizations to navigate through the social web. by Jorge Gonzalez del Arco, {grow} Community Member.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Business, Facebook] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. Our category is one of the fastest growing in business software, increasing 60 percent annually and expected to reach $1.2 We know, because our customers tell us and tell the world , that we help marketers and their companies achieve their business objectives.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Business, Facebook] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    On the other hand, resolving that sort of ambiguity is what keeps me in business. They can also export lists for Facebook promotions or to other channels. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Business, Facebook] 2013's Top Content: 10 Brands That Totally Nailed It
    This campaign from AT&T encourages people to submit messages of adoration for their valentine via their Facebook Page, or on Twitter. Maybe just don''t try this experiment when you''re really busy. 10) Guides to Help the Small Business Owner. Marketing agency Distilled showed how you can create awesome content for any industry with multiple in-depth guides to help small business owners grow their business using digital marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Business, Facebook] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. We’ve all heard the 80/20 rule applied to business, but it should also apply to your social media communities. But as a busy marketer, how do you ensure a steady flow of content without sacrificing your other marketing channels?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 13, 2015
    [Business, Facebook] The Basics of Mobile Friendly
    ” Job seekers have reported getting this question when interviewing at Google and Facebook. percent of small business websites are not mobile compatible. Make sure your business gets found, and is easy for visitors to get what they need. “How many people in the world are using their mobile phone right now?” There isn’t an exact answer, of course, but there are ways to reason and apply different formulas to make an estimated guess.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Business, Facebook] What Is Account-Based Marketing (ABM) and Is It Right for You?
    You might have a large total addressable market that includes hundreds or even thousands of potential customers, but some customers are certainly more valuable to your business than others. Effective ABM drives clear business results. Targeted customers are more likely to engage with content that is geared specifically to them, and is relevant to their business and stage in the buyer journey.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Business, Facebook] 20 Simple Ways to Boost Blog Subscribers
    It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Business, Facebook] Why You're Thinking About Digital Marketing Analytics All Wrong
    Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers. stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. Via Facebook? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Business, Facebook] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to earn money for your business? Want to do anything for your business that actually matters? Without them, we wouldn''t be calling on our audience to take any action in their lifecycle that actually benefits them or the growth of your business. As you can see in the example below, we built a CTA in PowerPoint and attached a screenshot of a publicly posted Facebook comment. Want to generate leads for your sales team? Want to accelerate sales for your online store?
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Business, Facebook] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Not Using It as a Business Development Tool LinkedIn makes for an effective business development tool. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • LEADSPACE  |  WEDNESDAY, DECEMBER 7, 2016
    [Business, Facebook] What Apple’s Big Shift in AI Research Means for B2B Companies
    As Facebook’s AI director Yann LeCun noted to Business Insider , to do so would amount to committing career suicide: “…[when] you’re a researcher, you assume that you’re going to publish your work. Nevertheless, it can be easy to forget that Apple’s culture of secrecy was made for real, calculated business motives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Business, Facebook] 7 Reasons to Start Your Own Twitter Chat TODAY!
    Aaron Lee is the Grand Master of Customer Delight at Post Planner , a platform that makes it easy to increase Facebook engagement. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories What are the best social media platforms for your business? By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Business, Facebook] 2 Lessons Marketers Can Learn From Star Wars
    Where does brand backstory fit in business marketing and communications? Backstory In Business. In business environments, backstory can be woven into web copy and digital assets, as a guiding principle for social and community teams, and even a mindset employed by customer success members. As small business expert John Jantsch writes, people buy stories before they buy stuff. The end result will be stronger content that results in greater business opportunities.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Business, Facebook] Creating Engagement in B2B Marketing
    s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Share this on Facebook. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics
    Think Like Zuck - Ekatrina Walter - Ekaterina provides a fascinating look into the world of Facebook and Mark Zuckerberg, but the book as a whole is so much more than just that. She draws upon the five key principles that are essential to the massive success of Facebook, weaving inspiring real world examples throughout. There are lessons for anyone and everyone involved in any aspect of business. This could be my all time favorite business book.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Business, Facebook] How to Get Your Executive Team Active in Social Media
    You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business'' bottom line. By not listening and participating in social media, executives are missing out on numerous opportunities to improve your business. And ultimately, growing your business is every executive''s objective. So they''re up for the challenge -- now it’s time for them to get down to business.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Business, Facebook] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    It does nothing for your business to have a mobile site or app that no one can or wants to use. Facebook and Digital Ads. Facebook changed its video ad pricing after many complaints. If you can design an ad with a strong CTA right off the bat, then you won’t need those 10 seconds that Facebook now offers. Author: Aseem Badshah We’re more than halfway through 2015. (It It snuck up on us, too!) Right now, many marketers (you?)
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master online marketing can reduce marketing costs, refine their targeting, make changes on the fly and track real-time results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Business, Facebook] Five ways to help your product market itself online
    For example, say you have a business productivity tool, something akin to Evernote. Can you provide a public option that allows business users to highlight and share content that might promote them or their company? Or, perhaps you’re able to track usage statistics via your product and provide data that might be of interest to other business users. For example, Twitter notifies you when someone sends a DM and Facebook tells you when someone has tagged or mentioned you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Business, Facebook] Drones, Bots and AI oh my. SXSW highlights
    Representatives from ICANN, Facebook, and others talking about could the Internet be shut down … it already is in certain countries, for instance. Brands don’t want Google or Facebook negotiating the relationship with their customers. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. The competition isn’t the other media, it’s Facebook and Snapchat. By Mark Schaefer.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Business, Facebook] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. Open Graph for Facebook. Open Graph tags can be identified by the prefix “og:” and can help to bring detail and depth to content you share on Facebook. Neil Patel of QuickSprout, for example, contends that he experienced a 174% increase in Facebook visitors simply by using an Open Graph image tag (“og:image”).
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Business, Facebook] Want to Generate More Leads? Try These 6 Tips
    No—that’s the job of the business development team. Claim Your Local Business Listings. Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Business, Facebook] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Did you hear about that one time the US Center for Disease Control (CDC) got over 77,000 Facebook likes ? Whether your company is in the business of selling hardware or business consulting, you can observe the holiday by offering creepy freebies to your customers as a gift-with-purchase or simply a way to say “thanks.” It may be tempting to deck your Facebook page out in a sea of black and orange, but remember – holidays mean different things to different people.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Business, Facebook] How to Be Creative in B2B PR
    Your creative genius will carry you only so far in this business. Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. Maybe they will, but that “bit of coverage” isn’t going to set the world on fire and it probably won’t have a positive impact on your client’s business either. Guest post by Heather Baker.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Business, Facebook] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. This was the 21st post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4: 8: The Four Best Online Education Tools For Business Pros. #9: SEO has a lot of moving parts.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Business, Facebook] The 14 Best Marketing Automation Tools
    Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses. This was the ninth post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4: 8: The Four Best Online Education Tools For Business Pros. #9:
  • SALES LEAD INSIGHTS  |  FRIDAY, JUNE 17, 2011
    [Business, Facebook] B2B marketing automation: An interview with Will Schnabel
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Business, Facebook] What Marketing Communications Should You Personalize?
    People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Additionally, MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales. Every customer is different.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Business, Facebook] Cut Through The Clutter (and earn more shares)
    Forbes contributor Jason DeMers discovered that the average organic reach per fan on Facebook is 6-7%, while the typical lifespan of a tweet is around 18 minutes. One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! “The primary reason that people share things on their Facebook pages or Twitter feeds, research shows, is to be useful to others.”
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Business, Facebook] Are you self serving or self promoting
    As the adoption of social media by business expands at an ever increasing rate, its misuse grows along with it. Promoting the self – you, your colleagues, and your business – is as easy as showing your target audience what you know. Blogs – posts and comments – are not immune, nor are Twitter and facebook for that matter. When you engage in social media activities are you self serving or self promoting? Have you ever considered the difference?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Business, Facebook] How B2Bs Can Beat the Black Friday Blues
    4 Strategies that Make It Easy for Businesses to Spend Money with You. Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Not all businesses have fiscal years that align with the calendar. According to research consultancy Chadwick Martin Bailey , businesses (just like consumers) are always interested in making life better; e.g., through new technologies or fashions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Business, Facebook] Five tips to turn social media mistakes into customer advocacy
    Tip: Even if you are a small business, make sure you spend time monitoring the digital conversations about your brand and understand the public perception. Take a look at Zappos’ Facebook page for a master class in social engagement. The post Five tips to turn social media mistakes into customer advocacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Ekaterina Walter, {grow} Community Member.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Business, Facebook] How Carlsberg Produces Probably the Best Beer Content in the World
    “It’s basically our business card to the world.” ” The transition began with Facebook. It produced not just Facebook posts but also videos, a library of brand stories, and cross-channel experiential marketing campaigns. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” ” Ever since, the brewing company based out of Copenhagen has been working hard to live up to the hype.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Business, Facebook] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. How Much Does A Facebook Fan Cost? 1.07 - If you are trying to advertise on Facebook to build your fan base, check out this blog post that looks into research about the costs surrounding acquiring a fan. Free Download: Better Business Blogging in 2011.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Business, Facebook] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Claim Your Business. It may seem like a no-brainer, but many companies don't have their business listings claimed in Foursquare, Facebook Places, Google Places, or other widely used services. This is a missed opportunity for your business, regardless of industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Business, Facebook] What is the role of content marketing in an ad-free world?
    I probably see ads on Facebook but I’m “blind” to them. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
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