Writing on the Web

OCTOBER 21, 2015

How to Make Money Indirectly from a Business Blog. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. It reverses the client chase.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

SEPTEMBER 19, 2016

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. For example, smartphone contacts, email contacts, spreadsheet, database, etc.). Resources are always a big consideration for small business professionals.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

MARCH 20, 2014

You must devote a few key content pages to answering readers’ questions about your business products and services. ” Of course, this applies to your business blog as well. What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

JUNE 26, 2015

Here’s an example. Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

FEBRUARY 27, 2013

When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. For example, which do you think has more impact: The surgery has a 95% survival rate. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

AUGUST 26, 2011

If you’re writing for your business, how much of yourself should you include? How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. Blog Content: Are you personal… or all business? Au contraire.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

SEPTEMBER 27, 2010

For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded. Did this motivate employees?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. But avoid the hype of sales clichés.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JULY 22, 2011

For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. And I believe that will help your writing, and ultimately your business success. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

MARCH 30, 2016

You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Here’s an example using my own story behind the creation of ContentforCoaches.com : I was once an executive coach with a busy practice, living on airplanes between consulting gigs.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Describe a most pivotal moment in your business, and ask others to share their story. How can you do that? What methods do you use?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. is to make a list of all the benefits of your products and services to clients. Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

OCTOBER 25, 2011

There exists: A shift away from focusing on your products and services (what you know well). A business environment that is changing rapidly (what is unknown). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

AUGUST 10, 2010

For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. And I believe that will help your writing, and ultimately your business success. That’s because negative stories wake us up.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 24, 2011

Know your product or service. For example, writing on the web can have several objectives , besides making a sale. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Know your target audience.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Know your product or service.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

OCTOBER 3, 2011

Action is the goal for all good content designed to market your business on the Web. Example : A pill that gets rid of back pain provides a big benefit: no more back pain. Example: (Note: Excuse the self-serving, not-so-subtle promotion of my free ebook!) In marketing and copywriting, this section is known as the benefits.

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. A deeply personal story (a tragedy, a rags-to-riches example). The closer you can remain to authentic examples, the more your stories will resonate with people.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Of course it’s all about their company products and services, why wouldn’t it be?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. &# is to make a list of all the benefits of your products and services to clients.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Is vague or irrelevant to the product or service at hand.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JANUARY 14, 2011

Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I avoided getting personal.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You will have to weave in social proof, statements from satisfied users, or examples and case studies. You must engage the brains of your readers… as well as their hearts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.).

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MAY 11, 2012

It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! Don’t Be a Pinterest Pinhead.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? There’s no greater example than Happy Hour in bars: show up at a certain time, you get rewarded. Think about your business and how you could include an appointment dynamic to urge responses. A lot, apparently. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 3, 2013

This is what you need to do whenever you write any content designed to market your products and services. Here’s an example of one done for my business site, Content for Coaches , just under two minutes (less than $357 by HypnoVid ): For some reason, the eye… and the mind… is drawn to animation. Easy-peasy.

Video Marketing 100

Video Marketing Small Business Marketing Course Content Marketing 100

Writing on the Web

APRIL 25, 2012

To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all s Real Simple magazine, for example, already sees more referrals from Pinterest than Facebook. Why does it matter?

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100

Writing on the Web

JULY 17, 2013

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services. Image source: Wikipedia.).

Wikipedia 100

Wikipedia Content Correlation Internet Marketing 100