The Forward Observer

DECEMBER 1, 2023

This 10th Anniversary Edition is packed with new research, examples from a wide variety of fields, and complementary competencies for communication effectiveness in any situation or setting. Now DISCOVER Questions® isn’t just for sellers anymore! And, interesting fact – her husband is the heir to the Calvert Whiskey fortune!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

JANUARY 5, 2024

Transform Your Business. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130