The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. I’ll show you the transcripts. Don: You can’t tell how people are going to behave based on how they have behaved. Additional Reading.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

NOVEMBER 28, 2011

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. Modified : With our training services you will become productive in no time. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. For example, don’t let your brand mascot share the spotlight with other characters.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. Let me explain. I enjoyed reading your perspective.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 9, 2012

Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. Inbound marketing has a diminishing return.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 13, 2011

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. This could be a good stepping stone for a promising young Marketing Coordinator, for example. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. What is the risk the company faces? United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. Actually, most of the businesses these days are not selling one product. They are selling different products for diff. But it is not. What do you think?

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 7, 2009

Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Get people to buy our products! Whatever works for your business is what you should do. Maybe not so much. Tell them about a new release! And similar comments ensued. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 26, 2012

For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. For executive leadership, I suppose all of these three sales-marketing problems come back to that same issue of working on the business instead of in the business. Work On It.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100