KoMarketing Associates

JULY 3, 2018

The research found that most businesses (69 percent) spend time and money on email marketing. Companies send a variety of emails, but product/company updates (69 percent), promotional emails (69 percent), newsletters, (68 percent), and event invitations (65 percent) are the most popular.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

OCTOBER 15, 2019

B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy. However, with LinkedIn advertising, marketers should strive to keep their copy short, clear, and concise.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Work Management 120

KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

JANUARY 27, 2015

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? Do we have any new product launch briefs we can review and what are the most important product initiatives taking place right now?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Each section includes benchmark metrics B2B businesses should keep a close eye on. The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 11, 2012

They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. The high level examples include (but are not limited to): Search Algorithm Understanding. Why You Can’t Start With SEO Shortcuts. Communications.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. >” Instead of targeting the main keywords for your business, look for longer-tail keywords that indicate high buyer intent. . If you want to generate a pipeline, you need leads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. Structured Snippet Examples.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. What Are Callouts?

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? As a business, think about what you can offer to your customers that would help them at this time. Or is there? Absolutely.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Facebook allows businesses to automate some of the messaging process with consumers by allowing Instant Replies and bots to try to solve user queries automatically. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 7, 2018

Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. The classic example of this, of course, is Apple. They stripped everything down to its essence, from product lines to the design of individual products. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JUNE 18, 2019

Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. One of the more obvious benefits of having customer case studies on your site is showcasing what your product/solution is and the tangible value it brings to your customers. Our team is small. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Let’s take a look at a great example of a static image ad and discuss ways we could further enhance its visibility and effectiveness using movement.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

NOVEMBER 19, 2019

For businesses that are currently working with a B2B digital marketing agency or looking to work with one in the future, there are a few things you can do to create a successful partnership. For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is.

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Search for a page for your business before creating one, as you can claim auto-generated pages. Trust Radius.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JULY 23, 2019

B2B companies should seize this opportunity by using the event hashtag to post live videos of product demos happening at their booth, speaker sessions, and to showcase their presence at the conference overall. Product Demo Videos. For starters, 95% of people have watched an explainer video to learn more about a product or service.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. ”, best practice pages, definitions, or lists of examples? customer experience solutions.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? SocialMention.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

KoMarketing Associates

MAY 11, 2017

Paid Advertising Products. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads. Launched in 2016, this type of feed flow ads are mixed with organic content and are displayed in content-driven Baidu products, such as Baidu Forum, Baidu News, and more. Brand Zone.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

SEPTEMBER 4, 2019

Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Accounting”. Employment”.

Paid Search Agency 121

Paid Search Agency PPC Keywords Marketing Management 121

KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. WeChat is more important than ever for business. However, news feed ads are a relatively new advertising product for Chinese marketers and it gained more traction in 2017.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Create a Keyword List Targeted Towards Businesses. Ultimately, the goal for B2B companies is to make sure only decision makers within a business are seeing their ad.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? Examples include sitelinks and callout extensions.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

DECEMBER 5, 2017

Since we work with small industrial manufacturers, my company is putting time and effort into becoming a member of and participating more with statewide business organizations in New Hampshire, where we’re located. Dianna Huff , Founder and President, Huff Industrial Marketing, Inc.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 26, 2019

For B2B marketers, this means bringing your product to life with specific applications, examples, and client stories. SHOW: Our solution will help your business. Support your product with a more tangible concept, like revenue numbers, to give your reader something to hold onto after they finish reading. Get to the Point.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. For example, if the majority of your audience reads your content on a mobile phone, you should optimize for mobile reading instead of desktop. This will make a difference with producing content as well.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193