Kaon

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. Credit: Pixabay. But in a sense, the same is true of B2B contact.

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Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

EIA: Tell us about your business. Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product. That’s when we come in.

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Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Got a product your customer wants to try out (virtually) first? Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Why will AR and VR be important for businesses of all kinds? By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. Many of those are likely to be used in business settings. Take Ciena , for example. The Challenge. The Solution.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. A popular culture example is the mobile gaming phenomenon known as Pokémon Go.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important.

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Cisco Shows Why Augmented Reality Isn’t Just for Games

Kaon

While Pokémon Go is a great consumer example of AR, there are much more robust use cases in the world of enterprise. This photo was taken in the Cisco booth at Cisco Live, and that white pillar in the foreground is used to showcase various Cisco products. However, this one is empty and labeled “Virtual Product Demonstration.”