Everything Technology Marketing

OCTOBER 10, 2010

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

JULY 10, 2010

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 14, 2011

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. What business problems do they face? And today’s customers are busier than ever.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. How might your organization benefit from customer analytics?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100