B2B Marketing Traction

APRIL 1, 2015

Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. For example, “B randed Company is a provider of blue widgets for K-12 educators.”) ”) Take it one step further, and make your product name hyperlink to a product page on your website. .”)

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

DECEMBER 20, 2013

Businesses that have experienced high-growth can get myopic and full of themselves. Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Blackberry, which just reported a $4.4

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

OCTOBER 16, 2012

Today most businesses have gotten beyond the question of whether or not to have a presence in social media. All of these are examples of things you can measure in your social media marketing program. Do they research products and services they want to buy on social media? Take business blogs, for example.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2011

If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

AUGUST 2, 2013

” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Lee Odden also wrote this post, 11 Examples of Killer B2B Content Marketing Campaigns Including ROI , which has some good B2B examples. There are tons of great B2C examples out there. What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 18, 2012

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. A plan is more important than ever.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Let’s use an example of a prospect we’ll call Joe. He thinks, “There might be some value in this company’s software application for my business.” How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Have companies gone out of business or acquired others? Customer case studies – how do customers use your products and services? Explain why they should buy your service and what it is instead.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 31, 2013

Quick how-to’s about a product or service. My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). In our busy information world, people have less time to read or even watch a 3 minute video. Check them out. Readers, what do you think?

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

APRIL 9, 2012

For example, do you want to entertain with your blog posts? One example is Spin Sucks , a blog by PR firm Arment Dietrich. Another example is The Maine PR Maven blog by Nancy Marshall Communications. It is its tone, its style, and how both of those fit its purpose. Do you want to be controversial? All of the above?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JANUARY 13, 2016

An example is a client of mine that wanted a new website. Here’s an example. The videographer gave a price for each video, without knowing if he would get any further business. First, you don’t take the time to consult with vendors and ask for their recommendations. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Identify an outcome that the business wants. 93% compliance!

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? For example, if you sell to small business owners , they may like eBooks they can download and read on their iPads. Develop your B2B buyer personas.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

OCTOBER 6, 2011

Here is an example of how it applies to today and social media. While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. Is there demand for the product? How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. One Page Marketing Plan. So, what they do spend on marketing must produce results.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

AUGUST 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Blue Ocean Strategy originated as a book co-written in 2005 by Kim Chan and Renee Maubourne and published by Harvard Business School Publishing Corporation.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2010

It’s so easy to complain about change and what it has “done” to marketing and business. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MAY 4, 2010

We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?”

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?” They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?”

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It’s easy to defend your business practices. For example, customers would travel from all over the country to attend classes at the institution.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

MARCH 1, 2010

Here are some of my takeaways ( note that these are not in order of importance or level of strategic-planning-rock-star-ness ): Dave Logan, co-author of Tribal Leadership , Professor at the USC Marshall School of Business. When businesses execute based on core values, the values act as a booster for getting results sooner.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100