Avitage

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Who’s going to stock the pond?

Avitage

Take content, for example. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. I believe webinars are the first foray of business people into business video. I love to look for paradox in life. A video is really a sound track with visuals.

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Who’s going to stock the (content) pond?

Avitage

Take content, for example. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. I believe webinars are the first foray of business people into business video. I love to look for paradox in life. A video is really a sound track with visuals.

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Change Selling Behavior — Really?

Avitage

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions.

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Change Selling Behavior — Really?

Avitage

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions.

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Content Governance in the Content Marketing Era

Avitage

How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example.