Ambal's Amusings

SEPTEMBER 17, 2009

Business moves fast. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Talking about your products’ features won’t help with that. Ardath Albee's Tip. Changes happen quickly.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 14, 2011

Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), So, businesses and companies still do not have budgets for content development.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. How do they build a business case? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 12, 2009

Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. There are lots of experts talking about the value of content marketing, and that's great.but a much lesser number are actually talking about clear, concise examples. million in new business. How did you pick these examples?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

SEPTEMBER 14, 2010

In the last year, I have not only had the pleasure of getting to know Rebel but also being amazed at how she can put her thoughts (on marketing, business and life in general) into writing (in such crystal clear fashion). My clients range from early stage start-ups to corporate turnarounds to small businesses. I never looked back.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

DECEMBER 8, 2009

Designing Information for Today’s Time and Attention Challenged Business Reader. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 22, 2009

Advanced tips for making your case study more engaging, more credible — and ultimately, more productive. In addition to the above, the ebook provides advanced tips and example copy based on a hypothetical business. Access to three videos about key case study topics.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 4, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 17, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her blog is Phoenix Rising and her business is People Who Know. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2009

Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Rebel Brown's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

FEBRUARY 22, 2012

Using the latest in entertainment post-production technologies, Animoto is designed to bridge the gap between the high production value of film and television, and the more "amateur" feeling of most user-created videos and photo albums. Pro gives access to exclusive styles designed by professional photographers and business owners.

Tools 100

Tools Planning Content Marketing Television marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Cindy King's Tip. Michele Linn's Tip.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

OCTOBER 1, 2009

IT Business Edge. Single sites through companies including IT Business Edge, Toolbox for IT, and Web Buyer's Guide (part of Ziff Davis Enterprise). ” For example, will I have to pay for consultants or students who download my paper? Costs to syndicate your white papers. Find White Papers. Technology Evaluation Centers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

NOVEMBER 23, 2010

Male readers tend to prefer facts and statistics to backup solution claims, while female readers tend to prefer case studies and real life examples to reinforce solution advantages and business concepts. Gender: provides guidance as to whether you should include a case study in your white paper. Janice King's Tip.

Paper 100

Paper Work Management Marketing Management SME 100

Ambal's Amusings

DECEMBER 7, 2009

In his new book called The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob outlines a model for developing meaningful marketing and then highlights many examples on how the model can be tailored to any company, large or small. Society is changing rapidly, that means business is changing rapidly.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100