[Business, Examples] 7 Ways to Grow Your Luxury Brand
    But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. Product : A luxury product can have one or more of the following characteristics – heritage, integrity, monetary value, scarcity, non-utility – and your messaging should be shaped around this. Purpose : Marketers should use some combination of practical, factual and emotional touch points to define the purpose of the luxury product.
    [Business, Examples] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    These users are already familiar with your business but have yet to be enticed to provide you with their information during previous touch points. Do you have at least 1,000 Facebook Likes on your Business Page? If so, test out a campaign targeting them with lead gen ads, as similarly mentioned in the previous example, while also exclude preexisting leads and customers.
    [Business, Examples] What Does Your Desk Say About Your Marketing Style?
    As a Marketo Business Consultant, I see many marketer’s desks when I visit with customers.We know that marketing professionals are busy and pulled in multiple directions. A famous example of what a workspace says about a person occurred when Einstein passed away on April 18, 1955. For example, you could prop up your favorite book on your desk, or a word puzzle or game that is inspiring. Photos of her in action are examples of how life and work can reflect one another.
    [Business, Examples] 5 Steps to conduct a superior podcast interview
    ” Here’s an example of a frustrating interview: As I sat through this “discussion,” I wondered why I was even on the show. Here’s an example of the pace from an excellent, balanced interview: You see in this case the conversation was a true give and take. Douglas Burdette — Doug is the most prepared interviewer in the business. He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Business, Examples] How to Create a SMarketing Service Level Agreement
    With the figures above, you can re-calculate the metrics you started with on a monthly basis, or whatever timeframe is used in your business -- quarter, year, etc. For example, a decision-making executive might be a more valuable contact than an intern. For example, a CEO may be worth $100, for instance, while a director is $50, a manager is $40, and so on. But many businesses don't. Business Daily
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Business, Examples] The History of Spam in Marketing
    History of Spam Nomenclature & Early Examples. The act of sending unsolicited messages in the 20th century was named after “Spam,” a food product that is stereotypically thought of as being disliked by many. Whether it’s a product sponsorship in your favorite show or a sponsored ad on Facebook, you can intuitively spot it from a mile away. Pay-Per-Click fraud: Ads where businesses pay for each user who clicks are called Pay-Per-Click ads.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Business, Examples] How to Personalize Transactional Emails With Dynamic Content
    According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. To help you start harnessing the power of your transactional emails, we'll take a look at three impressive examples of optimized and personalized transactional emails sent by real companies. Restraint on the number of suggested products serves to keep the customer engaged. It’s a nightmare for a business to see abandoned carts.
  • 6SENSE  |  WEDNESDAY, MAY 24, 2017
    [Business, Examples] Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…
    Let’s take predictive intelligence as one example of a powerful way to connect with customers and prospects. B2B buyers are making business-critical decisions for their organizations, so there’s a lot at stake for them: their reputation at work, their opportunity for advancement, perhaps even their job security. Because their personal feelings will weigh heavily into whether they purchase your product or service – or not.
  • VIDYARD  |  WEDNESDAY, MAY 24, 2017
    [Business, Examples] 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer
    Although technology has changed the way businesses communicate externally, Hunter highlights how the ultimate goal of a marketing or sales organization has remained the same. This is to create initial credibility with a prospect, begin to build momentum by demonstrating the value that your product or service can provide, and ultimately ensure that trust is built across every interaction. Sales and marketing must work together, but don’t forget about the product team!
    [Business, Examples] Brand Journalism and the Case for Optimism
    And I’m certain that they’re going to be responsible because if they report something that’s incorrect, or someone has an issue with one of their products, you know what ends up happening. In the news business, explained Alongi, that immediate response time is ingrained in everyone. Alongi added, “I love the fact that I’ve heard that many of these folks [that have created brand newsrooms] have actually hired people from the news business.”
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Business, Examples] 6 AI Startups We're Keeping an Eye On
    AI continues to be all the rage in the worlds of both tech and business, and is growing at a lightning-fast pace. At the most recent Google I/O , an entire suite of new AI-related product features were unveiled. In its earliest days, Bizible ’s revenue attribution product provided technology to help its customers better assess spending activity and make better decisions. Business DailyThe other day, I was airing some grievances to a friend.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Business, Examples] How to Leverage User-Generated Content in Your Marketing Strategy
    But the rules surrounding content production as well as our understanding of it as marketers has changed. These types of media are not only controlled in terms of production, they're also controlled in terms of distribution, because much of it is "gated". In some cases, owned media can also end up being over-technical, product-centric, and self-serving , hence the lack of appreciation from users. The nature of their business models depend entirely on their communities.
  • THE POINT  |  TUESDAY, MAY 23, 2017
    [Business, Examples] Beware the Siren Call of Pre-Qualified Leads
    For the publishers, I can see the appeal: the opportunity to diversify their product portfolio, add another revenue stream, and charge higher CPLs. For example, if you just built your sales team from scratch, it’s reasonable to expect that you don’t have the luxury, nor does your management team have the patience, to wait months for new leads to mature, qualify, and convert to revenue. You know your business.
  • CONTENTLY  |  TUESDAY, MAY 23, 2017
    [Business, Examples] Understanding the Artificial Intelligence Hype Cycle, in 5 Stats
    On Android, for example, the company announced an update to its virtual assistant with futuristic features like Google Lens, which can “read” photos in real time. It also announced a hyper-fast AI processor built to grow its cloud computing business , and a more “ proactive ” Google Home product. Businesses that use AI “will steal” $1.2 At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning.
  • VIDYARD  |  TUESDAY, MAY 23, 2017
    [Business, Examples] Chalk Talks: Using Video Analytics for Smarter Selling
    Take a look at these two leads as an example. A Real Example of Why Tracking Video Matters. Say this one comes to your website, they watch your product demo , they watch it again, then they watch a customer testimonial video , and then they watch a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. So for example, say your BDR is trying to break into a couple of accounts.
    [Business, Examples] How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy
    Engagement hasn’t been as consistent as traffic, spiking and dropping off with little rhyme or reason, and all the while her brand continues to crank out new products, initiatives, and brand ideals. She wants to reorganize and reorient so their second step after traffic is much more powerful, directing people to the specific sub-brands, product lines, and tailored experiences that actually tell the stories they’re most invested in.
    [Business, Examples] 5 Ways To Make Your Social Media Shine at Your Next Event
    First, it’s important to have a clear understanding of the business priorities for the event. For example, creating an Instagram Story throughout the day will showcase visual highlights, while posts on Twitter will highlight quotes or learnings from guest speakers. Announcing a new product? Be sure you have the updated product messaging so you’re in alignment with the public announcement. Example of live social feed next to keynote stage.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Business, Examples] Nine Winning Digital Marketing Strategies From The B2B World
    The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website. Guest post by Cheryl Joy.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Business, Examples] 5 Assumptions That Sabotage Your Marketing
    For example, the clothing company Gap featured the same logo for many years; it was what customers knew best. Stop talking about your products. At the heart of every product is a pain point. For example, during the ’80s, a new competitor soda arrived on the scene, challenging Coca-Cola’s place in the market. However, Coca-Cola made a dangerous assumption that its product needed to be altered, and that decision would prove extremely costly.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Business, Examples] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    But, those low fees aren't usually enough to justify much work, and after failing to make a big impact on their client's business, they get fired after 6 months or a year. If you don't know how to market your own business, you have bigger problems. Clients expect you to have expertise in the software products they've chosen. It's a massive business development opportunity for agencies. The world is drowning in undifferentiated creative businesses.
    [Business, Examples] How to Improve Lead Routing for More Sales
    For example, the chart below shows 30% of marketing leaders believe that sales will always follow-up on marketing-generated leads compared to 61% of sales leaders. Written criteria for lead routing (territories, vertical focus, product interest, etc.). Qualified all leads with inside sales and distributed within two business hours. Distribute leads based on product or industry vertical know-how. Have you recently looked at your lead routing and assignment process?
    [Business, Examples] Why Now Is the Time to Dive into Interactive Email Marketing Campaigns
    It was an interactive product tour right in the email. An interactive email can have different purposes, but generally it brings interactive elements (from clicking to on-page actions like adding a product to a cart or showing a photo gallery) that would normally happen on your website and puts them directly into the email experience. Business 2 Community reported that interactive emails increase click rates by 18 percent and click-to-open rates by 10 percent.
  • DISCOVERORG  |  FRIDAY, MAY 19, 2017
    [Business, Examples] How Data Proliferation Evolves Sales and Marketing
    Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. Chris Pham, Senior Director, Sales Development at Birst, a networked business analytics platform , shares how access to accurate data allows his team to be more helpful – and authentic. No matter how the digital world affects our work, business will always be about relationship building. Everyone collects data these days.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Business, Examples] An Actionable Guide to Visual Storytelling
    15 Tools, Techniques and Examples to Help Cut Through the Noise. Afterwards, we’ll get into specific examples, techniques, and tools you can use to create powerful, high-ROI visual stories for your brand. . Examples of visual storytelling are everywhere. Why is all of this so important to your business today? . The idea of creating entire stories based on visuals was a pipe dream for small and mid-sized businesses. . We’ll start with the examples. .
  • BIZNOLOGY  |  FRIDAY, MAY 19, 2017
    [Business, Examples] Delivery relevancy
    We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters is not how good a product is or how efficient a service might be, but how it supplements or enhances what really matters to us; to create value and be part of the value creation process and enjoy the best possible frictionless experience.
  • HUBSPOT  |  FRIDAY, MAY 19, 2017
    [Business, Examples] 7 Design Podcasts That'll Get the Creative Juices Flowing
    You're curious about the intersection of design and business. That makes sense -- it's the product of web consulting agency The Deep End. It's the product of (and hosted by) author Todd Henry -- an expert, speaker, and consultant on design, architecture, and other applications of creative work in business. The website and production alike are no-frills, and it appears to be recorded all over the place: Moscow, Amsterdam, and via Skype, to name a few.
  • ACT-ON  |  FRIDAY, MAY 19, 2017
    [Business, Examples] 5 “Digital Breadcrumbs” Customers Leave for You to Follow
    Sometimes customers shut down, without telling you why they stopped using your products, and marketers are left trying to put together the pieces to determine what went wrong. Seventy percent of customers stop doing business due to poor service. Start collecting data points about the customers who are leaving your business. For example, you may discover that 20 percent of customers who churn had a billing issue within 60 days of canceling service.
  • ENGAGIO  |  THURSDAY, MAY 18, 2017
    [Business, Examples] The Top 10 Secrets for Sales and Marketing Alignment From the Pros
    Business is the same; you must start with the foundation. But, business is different in the sense that there’s no obvious place to start – no “standard” foundation. Everybody is still too product and service focused; they’re driving towards their personal results, but they don’t know enough. You move from an environment of more – more leads, traffic, clicks, retweets – and focus more on the business of pipeline.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Business, Examples] SEO Strategy: Your Approach to SEO is Broken
    Or update a product? Few, if any, of the myriad of daily tasks necessary for successful digital marketing and the ability to reach your business goals, are possible without SEO. Try, for example, searching for the phrase “SEO Strategy.” However, a truly effective SEO strategy—one that is built to support all your digital marketing efforts and business objectives—must account for so much more. Or, Why Heart Surgeons Don’t Use Band-Aids.
  • THE ROI GUY  |  THURSDAY, MAY 18, 2017
    [Business, Examples] Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
    Who’s in Charge: The Business or IT? Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead. When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. More stakeholders than ever are engaged in enterprise buying decisions.
    [Business, Examples] How often should I blog? Five steps to answering the question
    ” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your business. For many businesses, that might be increased sales or leads but that’s not the only possible benefit. For example … If you want to establish SEO advantages in an un-contested niche, an aggressive posting schedule of several times a week might be appropriate (Google likes fresh content!).
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Business, Examples] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    5 Outstanding Examples of Summer Holiday Marketing Campaigns. Before exploring some of the more unusual holidays, though, let’s look at some examples of winning summer holiday campaigns to inspire us. . You may have picked up on a recurring theme in most of those last 5 examples: outdoor fun. If you’re wondering how to leverage a summer holiday for a quick and effective campaign, here are a few unique examples: . . Happy SCUD Day!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Business, Examples] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    5 Outstanding Examples of Summer Holiday Marketing Campaigns. Before exploring some of the more unusual holidays, though, let’s look at some examples of winning summer holiday campaigns to inspire us. . You may have picked up on a recurring theme in most of those last 5 examples: outdoor fun. If you’re wondering how to leverage a summer holiday for a quick and effective campaign, here are a few unique examples: . . Happy SCUD Day!
  • LEADSPACE  |  THURSDAY, MAY 18, 2017
    [Business, Examples] How Marketo Unleashed Their Demand Gen Potential
    As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. Marketo’s SDRs, for example, were able to increase their productivity by 30% — much to the joy of SDR Manager Brett Andrews. It’s fair to say these guys know a thing or two about demand gen. But there are some challenges which no company, of any size, capacity or breadth of talent can avoid.
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [Business, Examples] Katie Bullard Talks Data Quality, ABM, & Triathlons
    For example, for DiscoverOrg, when we’re looking at our list of top accounts, we know that companies that use Salesforce.com are a great fit for us because we have a seamless integration through our native application with their service. As Chief Growth Officer, my responsibility is to ensure that market insights drive the decision-making in our product and market strategy so that we’re always focused on bringing profitable solutions to the market that people value.
    [Business, Examples] Three proven tips on finding niche markets hungry for your work
    Even though these examples hail from selling (indie) books, the advice rings true for any content creator who wants to sell to their target audience. Lesson: find the tribe of your target niche online and engage months before the release of your product. When you’re new in a specific market and people don’t know you or your products yet, it’s advisable to make your offer as appealing and beginner friendly as possible. By Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Business, Examples] How to Transform Your Blog Content into Compelling Videos
    Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. 1) How to Be Productive After a Long Weekend. 3) March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More. This is another example of a high-performing Facebook video that didn't translate into high blog post performance. Key Takeaways: Here's another example of a high level of Instagram Story engagement.
    [Business, Examples] 8 Core Benefits of B2B Content Marketing
    Most B2B products and services provide a solution to a very specific need – therefore, pages of content that are being visited on the site are likely being seen by a targeted and qualified audience. Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages. Without a content marketing strategy, they would be reliant upon stagnant product or services pages to do all the heavy lifting.
  • INFER  |  TUESDAY, MAY 16, 2017
    [Business, Examples] Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
    This co-authored byline was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer, and Adrian Chang, Director of Customer Marketing at Oracle Marketing Cloud. Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption.
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Business, Examples] 6 tips for a successful Facebook ad
    This can be done by improving your reputation among the public, increasing your attendance in a store, or contacting you for an appointment … what do you want your advertising to do for your business? Insert your brand (logo, product, etc.) If you want to display multiple ads in a single campaign (for example, when launching a clothing collection), the carousel format is ideal. Highlight the people who use your product.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Business, Examples] The 28 Best Miscellaneous Online Tools for Marketers
    Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). Originally designed as way to stay in touch with older relatives who don’t use computers, it’s also a great tool for getting in touch with busy executives who ignore emails. ” — Social Media Examiner (Productivity).
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Business, Examples] How to Get More Search Engine Traffic to Your Landing Pages
    You probably also know – all too well – that landing pages alone don’t generate business. They track bounce rate, for example. Of course, if your product doesn’t measure up well to its competitors, a comparison table might make you nervous. If that’s happening, you have a bigger problem than this landing page you’re working on – your product itself needs help. Smart marketers use landing pages. Because they get more conversions.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Business, Examples] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    They can learn about our companies and products through many channels -- online and offline. For example, an intent-based email would be sent to a prospect as soon as they show interest in a relevant topic, and the email would reference the prospect's interest and provide relevant content. According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. As marketers, capturing buyer attention is everything.
  • KEO MARKETING  |  MONDAY, MAY 15, 2017
    [Business, Examples] Trends in B2B Marketing Strategy for 2017
    Successful marketers are always striving to take your business to new heights and with a new plan for your business to business (B2B) marketing strategy, you can do just that. Let us take a look at some of the ways you can enhance your business to business marketing strategy this year to attract more customers and effectively guide them through the sales funnel. Marketing is constantly changing.
    [Business, Examples] Building Belief for Sales Success
    They must also believe that the company they represent is the best and the solutions or services they sell are of the highest quality that impact the clients business. With all the new products most vendors have launched in recent months (and will continue to release this year), that type of authentic belief is more important than ever for partners. Such gatherings give you a chance to remind your staff about your business philosophies, plans and expectations.
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Business, Examples] Social Media and Brand Awareness
    Success is usually a product of persistence, best practices, and even a little (or a lot of) luck. When another business has a need that pertains to your line of work, you want that company to think of you immediately. Example: in my off time, I occasionally (okay – more than occasionally) scroll social media. You want to help businesses learn to trust your company’s name as a resource. There isn’t just one key to success for a company, no matter the size.
  • INTEGRATED B2B  |  MONDAY, MAY 15, 2017
    [Business, Examples] Build a great B2B corporate website: a model for aligning strategy with content
    At the very least, the website needs to support the business; at best, it should drive business opportunities. For example, the strategy pillar will typically inform the content for the ‘About us’ section, which requires input from executive management. For example, if your company has a growth strategy based on penetrating new markets, you will need a lead generation focus. Products and services.
    [Business, Examples] The Real Reason Employees Aren’t Sharing Your Content
    Taking advantage of pre-existing resources is a smart move for any business. That’s a huge gap ( and opportunity ), and it’s causing businesses of all sizes to ask the same question: Why? This may mean that you have to work with other departments like legal and IT to discuss social sharing and your business network and find a compromise that works for your organization.
    [Business, Examples] Does corporate storytelling work? Some mega-brands say no.
    Another example is Newell Brands ‘ Sharpie pen division. It’s all about crafting and products, causing it to blend in to the noise. Another example of culture killing a great content program occurred a few years ago at a giant telecom I was assisting. But I think there are some themes from these examples that can be instructive moving forward: 1. ” Unless you really are a publisher, your business isn’t about publishing content.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Business, Examples] Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
    All leaders have their own distinctive styles and methods for motivating and empowering teams, and while none of them are right or wrong, some can be adjusted to make team work environments as productive and successful as possible. She described the difference between introversion and extroversion using an example: After spending three hours at a friend's birthday party, would you be more inclined to go home for the night and decompress, or keep the party going?
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Business, Examples] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    According to their definition, ABM is “a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.”. Because ABM zeroes in on a core set of specific accounts, focusing on those clients' happiness, retention, and potential to utilize more of your product/service through upselling can be a viable growth strategy. Account-based marketing or inbound marketing?
    [Business, Examples] 6 Examples of Genius Brand Storytelling You Have to See
    The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Business, Examples] Optimize Your Content for Inbound Marketing: Part 2
    Businesses that provide the (optimized) content people are looking for will win. Ask your customers why they trust you, how they found you, why they like your products, what they wish you’d do better, etc. Figure out what keywords could/should/might be used to find your business. The company made the guides front-and-center, accessible from their homepage, site search pages, product pages, and blog. White papers and business reports are good examples.)
  • PUREB2B  |  MONDAY, MAY 15, 2017
    [Business, Examples] Are Chatbots the Next Big Thing in Lead Generation?
    Businesses will try just about anything to find their next customer. Now that chatbots have proven their worth , businesses have been presented with endless opportunities to explore and improve their customers’ experiences. These programs tend to be less focused on business functions and more on entertainment. A great example of this would be Microsoft’s Tay , which was created to communicate with an audience of 18 to 24-year-olds.
  • SHARPSPRING  |  FRIDAY, MAY 12, 2017
    [Business, Examples] 9 Steps to Writing the Perfect Press Release
    You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix. After your headline, you should get right down to business. Ideally, this will come from a key figure in your business, such as an executive, project lead or spokesperson.
    [Business, Examples] What is Dark Data and What Does It Mean for Marketers?
    The challenge is how to get to it, how to know which data is worth the investment, and what it all means for preparing a business for future opportunities. Determine what type of data you need to leverage that to help your business in strategic ways related to the customer experience, marketing, and sales efforts. A good example of this would be with our invoice product. Although dark data sounds ominous or potentially illegal, it’s neither.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Business, Examples] 7 of the Best Mood-Boosting Websites We Could Find
    In the middle of a winter afternoon, for example, a long walk might not be the best option. And if you feel like you’re too busy to take a break, know this: The top 10% of most productive employees take 17-minute breaks for every 52 minutes of work they put in. Productivity DailyI will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good.
  • RADIUS  |  THURSDAY, MAY 11, 2017
    [Business, Examples] 5-Step Guide For Driving Revenue Through Field Event Marketing
    After reading this article, you’ll have a much better idea of how to use field events as one of your most productive channels for driving revenue. For example, about a month before the Marketo conference this April, we met with our sales and SDR teams to set goals and KPIs for the event and the weeks leading up to it. Sometimes, you really need a face-to-face interaction to close an account.
  • BIZIBLE  |  THURSDAY, MAY 11, 2017
    [Business, Examples] Aligning To Revenue: A Complete Marketing Planning Process
    If tracking and attribution aren’t in place, for example, budgeting gets difficult during annual planning because marketing ROI is unknown. In order to achieve the best results follow this marketing planning process: Gather corporate, sales and product goals. Set marketing priorities, aligning them to corporate goals based on time-to-impact and team (sales, product, and customer success). And the company hires too many sales reps and doesn’t sell enough product.
  • THE ROI GUY  |  THURSDAY, MAY 11, 2017
    [Business, Examples] Interactive Content for Account Based Marketing (ABM) and Selling (ABS)
    Unfortunately, sales and marketers are leveraging the same old one-size-fits-all traditional white papers / content in reach-out / nurturing campaigns, and stale company / product-centric pitches to power sales conversations. This means focusing not on your company / products, what you do, but “Why Change?”
    [Business, Examples] Baidu PPC Versus Google AdWords: 8 Key Differences
    Paid Advertising Products. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads. In Baidu PPC, B2B marketers can manage a much broader range of advertising products , which includes display ads, text search ads, information feed ads, as well as unique products offerings, like Brand Zone, and Baidu Knowledge. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Business, Examples] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Banner ads and email blast campaigns , for example, don’t really cut it anymore. Question #1: "Always strive to find uncommon ways of marketing yourself and your business. It can be easy to forget that you're in the business of influencing real human behavior and decision-making -- not just moving numbers around in a spreadsheet. Previous investment banker, Vietnam hotel builder, and rugby player, she’s a graduate of the Wharton Business School.
  • LEADSPACE  |  THURSDAY, MAY 11, 2017
    [Business, Examples] 5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences
    Of course B2B marketers are trying to focus on the problems they’re solving, rather than how cool they think their product itself is. A recent article for SiriusDecisions identified three key benefits for businesses who adopt an “audience-based go-to-market” approach: increased revenue , improved sales productivity and greater organizational focus. It’s all about productivity.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Business, Examples] What Demand Marketing Really Means
    When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. Demand marketing is the process by which marketers get people excited about a new brand or product to generate demand. Demand captures the umbrella of marketing and sales programs that get people enthusiastic enough to make them eager to learn more about your product, and eventually, realize its significance in their lives.
  • HG DATA  |  WEDNESDAY, MAY 10, 2017
    [Business, Examples] Combining Purchase Intent & Technographics for Better Targeting
    With its Priority Engine platform, TechTarget can provide technology companies with lists of accounts and contacts who are actively researching their type of products. Some example use cases include: Enhanced account scoring and nurturing with richer information and stronger signals. Big Data Innovation Business Intelligence HG Data martech Startup technographics
    [Business, Examples] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    are private businesses, less than 1,000 employees or no funding data. Quintessential examples of this pattern are books on Amazon, music on Spotify, movies on Netflix, apps on Apple’s iOS app store, and so on. are examples of leading centralized platforms. Vendors like Dell Boomi, Informatica, Jitterbit, Mulesoft, Segment, and Zapier are good examples of iPaaS and microservice platform enablers.
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Business, Examples] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    Without it, you can find yourself starting a Facebook page and posting status after status or article after article with no business results, yet still ticking the theoretical marketing checkbox! No, you do not have all the time in the world and hey, as a startup or small business, planning too far in advance could all be for naught if your course changes in a few months. This is where you’ll determine what approach you’re going to use to build pipeline and grow your business.
    [Business, Examples] How to bootstrap your influencer marketing program
    As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. No matter your budget, you can design an influencer marketing program that generates more revenue for your business. What can influencer marketing do for your business? That helps potential customers find your business when search online.
    [Business, Examples] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    Lately, I’ve discovered countless examples of iconic companies that found themselves building an audience long before trying to sell anything. sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Business, Examples] Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
    They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window. That's a pretty broad definition and maybe not the easiest concept to visualize -- so let's take a look at some real-world examples. We created the below example to explain the general idea behind interactive video and demonstrate a few possible use cases: 4 Interactive Video Examples from Brands.
  • ACT-ON  |  WEDNESDAY, MAY 10, 2017
    [Business, Examples] Six Key Components of a High Performance Marketing Plan
    This is the right time to talk about your brand and your product or service. Strategic communication will also help you position your product and frame how current and future customers think and feel about your company. For example, if your company is not yet engaged on social media, maybe that’s the big idea that you’ll advocate for in the plan. Or, maybe you don’t have a video program and you want to build that strategy up within the business.
    [Business, Examples] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    We selected the winners by evaluating them on five criteria: Alignment — how well-aligned is your stack with your business. Of course, all that really matters about a marketing stack is whether its effective for your business. They’ve organized their stack around the loops between these two intertwined capabilities, featuring their own product at the heart of “run” and Marketo at the heart of “do.” The case for a cloud-enabled business advisor.
  • CONTENTLY  |  TUESDAY, MAY 9, 2017
    [Business, Examples] ‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data
    the publisher of the most iconic magazine covers of the 20th Century, is in the business of sending shockwaves throughout the media. The Foundry, for example, uses a natural language discovery platform that captures social signals so that the content development starts with data. Data creates a more personalized experience for the consumer, whether we are talking about products or the news. In the future, we’ll see a data-first approach to how we start our businesses.
  • THE POINT  |  TUESDAY, MAY 9, 2017
    [Business, Examples] Do ABM Marketers Underestimate the Value of Messaging?
    With ABM, it’s no longer good enough to deliver segment-based messaging (for example, healthcare) – marketers need to be able to deliver messaging that is relevant and timely for individual accounts (e.g. To do this, marketers must establish a process for curating news, events, and business insights for each target account so that they can create relevant content on a weekly or monthly basis that speaks to the business challenges of each target account. (HS)
  • INFER  |  TUESDAY, MAY 9, 2017
    [Business, Examples] AI 101, Part II: How to Deal with Data Preparation
    This article was originally published on MarTech Series by Sean Zinsmeister , Vice President of Product Marketing at Infer. There’s a rule of thumb for how much data you need in order to be successful with a predictive model, and the most important number is the amount of positive signals or “good” examples there are in your data set. For example, the creation of an opportunity is a meaningless milestone if it happens for every single free trial that comes in.
    [Business, Examples] Why purpose matters to marketing: growth, revenue, and profit
    Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ). We do this to ultimately help businesses in the digital age compete, contend, and build really great, meaningful and sustainable businesses. Businesses aren’t the same, and the way the business community works.
    [Business, Examples] Unique Selling Propositions for SaaS: Stand Out or Go Home
    Let’s start by taking a look at how Unique Selling Proposition is defined across a few sources: Business Set Free defines a Unique Selling Proposition, or USP, as “ the reason that you give for why people should buy from you and not from the others. The USP is “ the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. ”. It highlights your business and shows why it is unique.
  • HUBSPOT  |  TUESDAY, MAY 9, 2017
    [Business, Examples] Creative Work Relies on Failure
    According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Your competitor releases a new product or service, or updates its branding/website, thereby staking its claim as the industry leader. Your fear of being outshined prompts a response focused solely on beating your competition, instead of doing what's going to benefit your customers -- and therefore, your business -- the most.
  • BIZNOLOGY  |  MONDAY, MAY 8, 2017
    [Business, Examples] Do you need different kinds of video for sales enablement?
    Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. CSO Insights research director Tamara Schenk , an authority on sales enablement, has noted that salespeople often complain that the content they’re given to work with is too product-oriented. product collateral.
  • CONTENTLY  |  MONDAY, MAY 8, 2017
    [Business, Examples] Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent
    Clearly defined personas help the company’s marketing leadership identify financial patterns and match them with brightpeak products. So we take a product line like emergency savings and try to figure out, from [one] perspective, what are the types of questions they’re asking? For example, a top-funnel post on “ What is Disability Insurance? That’s how we impact business.” That’s how we impact business.”
    [Business, Examples] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. First, separate queries into branded—those that include company or product names—and unbranded buckets.
    [Business, Examples] The 30 possible ways you can create customer value
    There was a very fine article in Harvard Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. If you’re like me, you’re probably already scanning though this list to see which of these values might be delivered by your company, product, or content. For example, when someone says her bank is “convenient,” its value derives from some combination of the functional elements saves time, avoids hassle, simplifies, and reduces effort.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Business, Examples] Optimize Your Content for Inbound Marketing: Part 1
    Sounds like a series of improvements businesses would readily applaud. Example: A realtor in Arizona creates a page about homes for sale in Phoenix, then creates another page about homes for sale in Mesa, and a third page about homes for sale in Chandler, with the only content change across those pages being the name of the city. Marketers should feature product and service benefits front-and-center, and in a way that’s quick and easy to find.
  • HUBSPOT  |  MONDAY, MAY 8, 2017
    [Business, Examples] 9 Easy Ways to Get Busy People to Repond to Emails
    Example Subject Lines: "Question about your blog post about Snapchat". Shorter emails help you and the recipient spend less time writing and replying to emails, which makes everyone more productive. You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong. In fact, a significant portion of your work week could be spent writing, ready, and responding to emails.
  • LEADSPACE  |  MONDAY, MAY 8, 2017
    [Business, Examples] Account-Based Marketing: The Awkward Question Nobody’s Asking
    In 2017, the hype-that-wouldn’t-go-away finally appears to be giving way to sobriety, as B2B businesses of all sizes and industries come to grips with account-based marketing. The survey of senior marketers revealed that their biggest business goal was driving traffic and leads (34%), followed by acquiring and retaining customers (29%). And only slightly more productive.
    [Business, Examples] Cross-Channel Marketing and How to Not Lose Sight of the Customer
    It was a time when interactions were in person – for example, someone working in a corner store could truly know each customer because they literally knew each customer. By knowing each customer, store clerks could easily ask the right questions, offer the right products, and provide the right experience for each individual. For example, a premium athletic and yoga lifestyle company is founded on authentic local experiences.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Business, Examples] How to Plan Your Video Marketing Strategy
    In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. First look to which functions of the business will be using video and whether the assets will be used internally, externally, or both. These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel. Product explainers and detailed demos.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Business, Examples] 20 of the Best Website Homepage Design Examples
    But before we dive into the examples, let's dissect some of the best practices of homepage design. Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". 4) Dropbox (Business).
  • ACT-ON  |  FRIDAY, MAY 5, 2017
    [Business, Examples] Inside Act-On: Defining Our Convictions for Growth and Success
    When I, Susy Dunn – Chief People Officer, joined the company, I focused on getting to know our business and culture. We’re proud of how we conduct ourselves and our business. Our actions are a model for leading by example and winning in the right ways. We have the people, product, partners, and processes to make our customers successful. We have market leading product vision and innovation.
    [Business, Examples] Best Practices for Content Marketing Strategy
    It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. Nearly 50% of internet users will watch a product or service video before going into a store. It should not be, “How can we sell our product or service to our audience?” If you are a B2B company, that educational content might include a whitepaper or guide about how to improve a business process.
    [Business, Examples] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. This insight supports the notion that B2B marketers need to continually re-evaluate the B2B buyer journey, in an effort to understand the impact digital marketing tactics have in sales and business development. “What is a problem in the industry that our business can solve?”
    [Business, Examples] Why Does Brand Purpose Matter, and Where Does It Start?
    Is brand purpose merely a marketing tool, or is it a larger business culture? Any company can care about reducing ocean pollution, but which ones are reducing their use of plastics and creating biodegradable products? As AdWeek notes, a great example of this purpose-led approach comes from Airbnb. According to the Harvard Business Review , this can take several forms.
    [Business, Examples] 3 Reasons Why Marketers Are Getting Excited About AI
    AI applications exist as a part of products as well, for example, Facebook’s ability to recognize the faces of your friends from their pictures is powered by AI technology, as are Amazon.com’s exceptionally effective targeted ads. AI technologies ranging from predictive analytics to chatbots are already enhancing how we do business. The decision last year by Apple to open up its notoriously secretive AI research is a great example of this.
    [Business, Examples] Unraveling the secrets of B2B influencer marketing
    So, if you’re selling a B2B product like software, what’s the process of matching an influencer with a particular marketing goal? I think the influencer that you’re targeting has to be known for using the product organically. I think even in B2B marketing, you can sniff a paid influence from a mile off, and if someone has never talked about the product before and all of a sudden he’s singing its praises, then I smell a rat. By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, MAY 4, 2017
    [Business, Examples] The Responsibility of Advertising and PR to the General Public in 2017
    Our business is founded upon relationships with a free press. After all, we are in the business of marketing. Take the 1940s for example, a time where claims like the one below were allowed to go out in front of millions without being questioned …. While it’s tempting to look back and laugh, it’s worth reminding ourselves that these practices are still happening today for example ….
  • BUZZSUMO  |  THURSDAY, MAY 4, 2017
    [Business, Examples] Proud to be a Donkey: BuzzSumo Reflections on Growing a $5m SaaS Business
    I thought now, 16 months later, it was probably time to provide a further update on our progress and my reflections on running a bootstrapped SaaS business. When you launch a SaaS business, if you are a sad person like me, you will devour articles on growing a SaaS business from pricing to marketing to strategy. Such reading can be helpful as it helps you reflect on your own business. Below are some example articles taken from BuzzSumo, along with their social shares.
    [Business, Examples] Age Differences Impacting the Success of Marketers’ Digital CX Initiatives
    For example, 49 percent of Baby Boomers claimed that they were not familiar with digital CX features that allow them to interact with a computer, robot or device via voice command, and more than 35 percent of Gen Xers said the same. In the “From Main Street to Madison Avenue: Millennials Disrupting the 50 Year-Old Balance of Marketing Power” report from Magisto, data showed that Millennial marketers at small businesses spend 58 percent of their budget on digital media.
    [Business, Examples] Is there a place for chatbots in B2B?
    Bots have the potential to be big business. Yes, even in the business to business world. A number of the examples below are from the B2C world but bear with me… the rise of messaging platforms and chatbots is set to mimic the social media explosion, from personal use ( Siri , Cortana and Alexa ), then to B2C and finally through to B2B. A great example for inspiration is the Quartz app , delivering the news in a message format.
    [Business, Examples] How brands can avoid getting dragged down the aisle of internet infamy
    Returning luggage, sending flowers–surprise and delight examples abound.). This generous move reinforced employees’ faith in the company (and probably increased productivity, as well). Short of handing out stock certificates, you can still foster a positive work culture, and research has shown that people who work in companies with a positive culture are more productive. She’s also Director of Product Strategy, Training, at MarketingProfs.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Business, Examples] How to Design & Optimize Landing Pages [Free Ebook]
    Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. Otherwise, you won't be able to gather information about the people visiting your website -- which will in turn make it very difficult to understand them, market to them, nurture them, determine how fit they are for your product or service, and ultimately convert them into paying customers. Want to start generating as many leads as you can for your business?
<< 1 2 3 ... 58 59 >>