• BIZIBLE  |  THURSDAY, OCTOBER 12, 2017
    [Business, Examples] [Interview] How B2B CMOs Manage and Develop Marketing Plans 
    This is called the value gap and if that’s a positive number then that is a great business. We look at three brand metrics: Unaided awareness, i.e. the percentage of respondents who are aware of your product, brand, or advertising, i.e. your brand is top-of-mind without being assisted. While at the same time we have product brands that have been around for 100 years. For example, a marketing leader owns the municipal market in India.
  • LEAD LIAISON  |  THURSDAY, OCTOBER 12, 2017
    [Business, Examples] Why Microsoft Dynamics CRM and Marketing Automation Integration Matters
    In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. For example, nurturing, qualification, tracking, and more will all make your operations run smoother. Without establishing these processes, businesses risk not being able to effectively scale. For example, Lead Liaison’s LMA has a concept of Lifecycle Stages.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 12, 2017
    [Business, Examples] In the Future of Social Media, Will Every Platform Look the Same?
    Why Businesses Can’t Help but Copy Their Competition. The nature of doing business is that, when you’re successful, everyone will want to copy you. On a surface level, you’d have a vastly improved product with numerous lucrative revenue streams. The user experience is distinctive for each social network’s brand, but the advertising platform underneath is what those businesses depend on to keep the lights on.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 12, 2017
    [Business, Examples] Crafting Cart Abandonment Emails that Work
    In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Business, Examples] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Develop new products and services. What works in a business similar to yours may not work for your brand. Direct competitors are businesses that offer a product or service that could pass as a similar substitute for yours, and that operate in your same geographic area. On the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem. Business (Products).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Brand Strategy 101: 7 Essentials for Strong Company Branding
    A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let's clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. While understanding what your business promises is necessary when defining your brand positioning, knowing why you wake up every day and go to work carries more weight.
  • LEANDATA  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Build a Killer Sales Development Machine with Data
    1 lever you can pull to boost Sales Development Rep productivity is data. Avalara, which sells tax-automation software for businesses, was struggling with an enviable problem. Revenue has grown eight-fold over the past five years through acquiring other businesses, expanding the product line and building a loyal customer base. Kelly, the Vice President of Marketing and Demand Generation, cited a key example of the problem.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Only B2B - Untitled Article
    Marketing is all about trying new channels and seeing what works best for your business. As a business, I am always looking to improve my website. You know, One of the common mistake made in email campaigns is to “hard sell” your product. Another example is BarkBox: They do not focus on the product until the end but make use of storytelling to evoke feelings in the recipients. This is an example from CoSchedule.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Only B2B - Untitled Article
    Marketing is all about trying new channels and seeing what works best for your business. As a business, I am always looking to improve my website. You know, One of the common mistake made in email campaigns is to “hard sell” your product. Gather relevant information from various sources, for example, by asking questions on your website such as job title, industry, company size etc. Are they willing to purchase a product/service to solve a pain point?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Convert articles and blog posts to video
    But it’s not going to take a lot of production meetings to refine the messaging. Easier than product videos. That’s very different from producing product videos, where there’s usually a lot of negotiation about which features need to be presented and in what order. More shareable than product videos. As noted in the Harvard Business Review article on Making the Consensus Sale —most people think taking a position on anything new is taking a risk.
  • TERMINUS  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    Companies that sell their products or services to other companies must approach marketing and sales from a different place if they want to achieve meaningful results. These high-impact account-based marketing strategies will help your business excel at selling to other businesses. Think about a company that provides a software solution for human resource management, for example. Editor’s Note: This is a guest post from Danny Wong.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Three Steps to Identify Trending Content
    A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. We all know serious content production can’t really happen overnight. We can’t all be Asos, but we definitely know where to look for information that can help us formulate campaigns that do wonders for our business.
  • KAON  |  WEDNESDAY, OCTOBER 11, 2017
    [Business, Examples] Smartphones Are Changing the Game for the Enterprise…
    Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? Imagine seeing a superimposed (digital) microwave on an empty counter, for example. These next-gen mobile devices will drive demand for a wide variety of AR and VR consumer and business applications.
  • HG DATA  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] Account Scoring with Technographics in Salesforce
    In the upcoming weeks, we’ll be showing you how to use technographics to score your leads, create campaign segments, generate reports, and develop various triggers and workflows to build more intelligent business processes. Account Scoring: One of Most Popular Use Cases of Our Business Intelligence. Our customers frequently cite their ability to score accounts with technographics as their most popular use case of our business intelligence.
  • BIZIBLE  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] How To Measure Full-Funnel Sales Velocity In B2B Marketing
    It’s a measure of productivity, i.e. amount of money being generated over time. For example, it’s difficult to compare $50K in revenue in January with $60K in revenue in February. For example, February performance may have outpaced January but it could have been due to having one large deal come through, while win-rates declined, opportunity volume declined, and sales cycle length increased. All of which would be bad news for the sustainability of a business.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] 11 Marketing Books Every CMO Should Read
    In this insightful, personable, and straightforward book, Hall explains how he built both his brand and his business relationships through helpful and engaging content. In the rapidly changing digital landscape that marketers are navigating right now, the need to foster authentic business relationships built on trust is even more important — and Hall’s book gives CMOs the tools to stay top of mind with their networks and their industry.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] 3 Steps to Applying Your Personas to Segmentation
    Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Here are some examples of important attributes of your personas and the corresponding data field you can reference: This exercise will also shed light on opportunities to enrich the data you already possess. Personas who are later in the buying cycle should also be scored higher based on their actions- for example, requesting product demos.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] How Mobile Will Revolutionize Your B2B Marketing Strategy
    For example, you can use mobile event apps to make it easier for visitors to enter contests, alert attendees when an event starts, and showcase parts of your product/service on a platform customers are already comfortable with. For example, let’s say you are running Facebook ads. Since smart phones utilize geolocation tracking, you could target people within a specific radius of your business. Guest post by Nick Rojas.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Business, Examples] Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay
    Jeez Bethany, that’s not a confession, that’s business.” If you’re considering launching a best-of-the-best in your industry (even applauding what conventional business would call “a competitor”), throw in a few honors for your pool of creatives. Does she tend to over-produce ideas when your team is dry on story ideas, for example? Referral Business. Yes, the asset belongs to you, but the engine behind the product is worth the nod.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Business, Examples] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    What’s more, Laura Simis of inbound marketing and website design agency Coalmarch Productions, said most of her firm’s clients are small businesses and she has found non-traditional search engines sometimes provide an opportunity to gain an edge over competitors. Many consumers come to Amazon first when they are looking for products online. Amazon’s own ad products. Ad products.
  • BIZNOLOGY  |  MONDAY, OCTOBER 9, 2017
    [Business, Examples] Take back advertising revenues: digital boundaries can serve millions and earn billions
    With the right technology and strategic thinking, the ad business is ripe for competition and disruption. Food products can show healthy eating. Energy products can slow climate change by replacing fossil fuels with renewables. These digital boundaries lead directly into connected consumption to buy and use digitally enabled products and services. When you take control of digital reality, businesses no longer use “their control” against you. Lesson for leaders.
  • MODERN MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Business, Examples] Evolution not Revolution: The Future of Marketing Automation
    Other marketers are looking for product recommendations based on past purchase information, interactions, profiling and firmographics. For example, AI will be applied to lead scores, the best content to be used for email vs SMS or the best channel to use for a prospect given day, time, behaviour, intent, and so forth. The content is shared & reused across the business.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 6, 2017
    [Business, Examples] Is VR Marketing Ever Going to Become a Thing?
    A one-size-fits-all approach may work when you’re using VR to promote the new Bladerunner 2049 movie, but it’s not as useful when you’re trying to help consumers find clothing, or when you’re trying to sell them on software that solves a big business problem. Early successes in VR marketing illustrate the varied strategies brands can use to promote their product.
  • VIDYARD  |  THURSDAY, OCTOBER 5, 2017
    [Business, Examples] 3 Lessons on How to Use Video to Drive Business Value
    Here’s our secret formula for producing videos that drive business ROI. Media One Creative is a digital video agency and creative production house based out of Toronto. My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. They wanted to move beyond vanity numbers—such as likes, views, and shares—and find out if our services translated into real business value.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 5, 2017
    [Business, Examples] Sports Marketing: 7 Steps to Drive Audience Engagement
    Of course, video production – just like all content creation, curation, and responding to user generated content – takes time. The planning and organization of content ideas, productions and then distribution is more important than ever. A generic “Fan” for example isn’t the only one. Tying content to a business goal – without overthinking it. The UFC’s example of Dublin Fight Night is a great example of tying it all together.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Business, Examples] How Do Live Events and B2B Digital Marketing Work Together?
    Identifying the right events for your business depends on your industry and goals for the events. Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Business, Examples] 13 Marketing Tactics to Boost Your Event ROI
    Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Ensure they’ll be productive by scheduling appointments with decision-makers when you’re on the phone. After all, notes on the back of business cards tend to be disorganized and all too easy to lose.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 5, 2017
    [Business, Examples] Unleashing Creative Collaboration to Produce More, Better Content
    He’s better known as an actor with credits ranging from the TV sitcom 3rd Rock from the Sun to blockbuster hits like Inception , but Joseph Gordon-Levitt keeps himself busy with a project known as HitRecord. Businesses have shown some interest in this creative model, but the results have been mixed. When you’re writing a business blog post, only one set of hands can be doing the typing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
    By any other name, it was a large-scale unveiling of the latest generation of Google hardware products, ranging from phones to virtual reality (VR) headsets. And coming on the heels of similar events from both Apple and Amazon, that's where the shade came in: Google wanted to make sure that its new products were easier to use, more competitively priced, and not ruined by advance leaks. But mirror, mirror, on the wall: which product release is the most fly of all?
  • CONTENTLY  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] Why Consumers Want Brands to Take a Stand on Social Issues
    “Taking a stand is always hard, and especially if you’re a product because you just are so scared to alienate anyone,” Holzer told me. I’ve just loved binging through all of your work examples on your site. But a lot of people would think that’s a handicap from a business model perspective, right? So how do you make that work as a business?
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] Influencer Marketing: How to Measure Your Success and ROI
    An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. On the other hand senior management may not be as closely involved in the day-to-day running of an influencer program, but it is imperative to them that influencer marketing contributes to the wider business objectives, such as an increase in market share or sales – AKA the outcomes.
  • TERMINUS  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] The Formula for Account-Based Marketing Success
    In addition to top-tier target account selection, many businesses can benefit from defining their qualified market, which is a pool of accounts that could potentially be targeted. Rather than open prospecting or grinding through MQLs, marketers can help sales, and the whole business, to be more efficient by only working on accounts (inbound and outbound) that the data says matches your company’s ideal customer profile.
  • KAON  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] Why Augmented Reality and Virtual Reality Will be Important for Your Business
    Got a product your customer wants to try out (virtually) first? When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs. Why will AR and VR be important for businesses of all kinds?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Business, Examples] How to Hire the Best-Fit Freelancer for Your Next Project
    So you're ready to start looking for a skilled freelancer to help your project (and productivity) take off? For example, say you need a mobile developer to help you build out your mobile app idea. A great job post follows a certain formula: It reveals plenty about who you are, your business, and your objectives. Keep an eye out for performance ratings, testimonials from past clients, and examples of prior work.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Business, Examples] CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
    According to a Ted Talk by David Grady and Jason Fried , here are the numbers: $37 billion in lost production for companies in the United States. $75 Using on-demand communication allows for busy creatives to engage only when necessary for them. For example, AdSense for content and Google News were both prototyped in “20% time.” Others succeed and become attractive businesses.” Without naming names, I have an example to share.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Business, Examples] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . For example, if it's maintaining lead velocity from marketing hand off to sales follow-up, set up the closest thing to an SLA you can get, and figure out how you can capitalize on hot prospects in an efficient way. Depending on your product, the point in the sales funnel where you hand off a lead may vary. If you win, the company gets busy making the delivery.
  • ENGAGIO  |  MONDAY, OCTOBER 2, 2017
    [Business, Examples] The Ultimate Guide to Aligning Sales and Marketing for ABM Success
    But as the way our buyers make decisions evolves, our businesses have to follow suit and move beyond this old-school infrastructure. They also likely need to double the volume of their rogue efforts in an attempt to improve productivity, usually at the cost of quality. ABM is a strategic business initiative. My team and I are very involved in the marketing planning process through continual meetings with demand generation, branding, content, and product managers.
  • KEO MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Business, Examples] Considerations for Creating a Digital Marketing Budget
    You may not be able to take advantage of all the options, but a thorough review of the technologies and a realistic analysis of your target market will direct you toward the innovative new approaches that make sense for your business. With 60% of American adults using smartphones and tablets to search for local product and service information, you will want to determine whether Geofencing is right for your company. Chatbots are one example that is growing quickly.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 2, 2017
    [Business, Examples] 3 Ways Strategic Web Design Benefits Biotechnology Companies
    Consider a few seemingly simple ways designing and developing a website in a strategic way can improve various aspects of your business. Without adequate funding, drug research and development can’t happen the way it needs to for a sustainable product in the end. Your investor relations team is dedicated to connecting with potential investors and forming relationships with academic institutions who can provide grants, for example.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 29, 2017
    [Business, Examples] 7 B2B Marketing Lessons from #Inbound17
    Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Jen Rubio uses Away , a travel lifestyle company, as an example of this.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 28, 2017
    [Business, Examples] We Launched Fast CMO Magazine, Here's What's Inside
    Planning is something we do year-round and through this interview we are able to learn how a business leader coordinates across the c-suite to plan product development, align the budget, and unlock market opportunities. Marketing sits at the core of corporate planning because of Ray’s experience and ability to create the structure needed to address long-term business objectives at the Minneapolis-based company that employs over 2,000 people in 150 countries.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [Business, Examples] Your Content Strategy Needs More Consistency
    This approach to branding and relationship-building is one I go into in much more depth in my business book, Top of Mind.). You’re busy with dozens of other tasks on your plate, so you’ll likely end up sacrificing either quality, or consistency. If, for example, you find that content posted at a certain time of day -- or a particular day of the week -- tends to outperform the rest, you can make changes accordingly.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [Business, Examples] How to Get More Done by Doing Less
    Productivity is generally thought of in terms of, “How do I get more done?”. with “I’ve been very busy.” Initially, I completely resisted this change and tried to stick to my previously focused and productive morning routine. For example, it's currently just after 9am as I’m writing this article, and I find the words flowing easily. from Sophie Leroy, a business school professor at the University of Minnesota. Productivity Daily
  • HG DATA  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] The Holy Grail of Data for B2B Technology Companies
    When we first started HG Data we had a general sense of the type of data products that we wanted to bring to the market. For example, companies that sold robustly through the Salesforce Ecosystem or the AppExchange, wanted to know which companies were running Salesforce so they could target campaigns to them directly. We refer to this data as technographics because it focuses on the hardware and software technologies companies use to run their business.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts. I look for a solid foundation in some aspect of SEO but want to see some examples of being a T-shaped marketer.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] Meet more new clients with these 8 tactics
    For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. In sales and business development, this is called prospecting. Although we may not like to admit it, new business prospecting–even for high value, highly complex products and services–is a numbers game. The most successful business development pros don’t stop after one or two attempts.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] 3 Ways to Turn Your Brand’s Supporters Into Fans
    Let’s face it, businesses have a lot of customers—and the majority of companies are out there every day trying to score more. At its base level, having a single customer view means that businesses are able to track customers and their communications across every channel. It doesn’t just begin with someone entering a shop and end with them leaving the store having purchased a product or service.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] How to Engage Users with Snapchat Marketing
    If your target audience is over 34 and a younger audience would have no interest in your product, Snapchat may not be for your brand. Here are various ways you can engage with Snapchat users and some examples of brands doing Snapchat marketing right. For example, Cisco’s username is @wearecisco, not just @cisco. IKEA partnered with the musical duo Superfruit for a back-to-school initiative that promoted IKEA products for college students.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Business, Examples] Diluting Expertise: Does Pursuing Thought Leadership Make Us All the Same?
    As for effect, a staggering 76 percent of executives reported that this type of content influenced buying decisions, while 83 percent reported that this type of material influenced the types of business partnerships they pursue. A Forbes Insights/Deloitte study found that most executives turn to business insights and leadership content to either stay ahead of the curve or to learn how to improve on an activity or process involved in their work. They pump out books and sell products.
  • TERMINUS  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] 3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing
    We run this list of accounts against our database with billions of data points that allow Terminus to precisely identify and target business professionals by company, department, and role. You don’t need to use Salesforce to see success with Terminus, but integrating the two platforms does provide a wealth of benefits, namely: Allowing you to run ad campaigns with dynamic audiences based on the criteria that matters to your business.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] Getting sales enablement right to increase results
    For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. And all the tools and technologies meant to help boost sales productivity are now are slowing things down. We have some of the classics of Airbnb, turning the hotel and lodging market upside down or Uber turning the taxi and limo business upside down.
  • EVERYONESOCIAL  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] Why Employee Enablement is Important for Your Business
    Employee Enablement & Your Business. Learn why employee enablement is important for your business and how your company can get on the right path. After all, employees can contribute more to a business than just what their job duties entail. By this, I mean they can be actual brand advocates for your company, boost productivity and retention while helping your company produce better results (lead increase, revenue-boosting, web traffic, etc.).
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] Enhance Your Customer Journey in 4 Steps
    There are four fundamental stages of awareness in the customer journey, illustrated here using a toothache as an example: Unaware : You’re not even aware there’s a problem yet—Your tooth enamel is wearing away, but right now you feel nothing. If you’re reaching out to a cold audience or your business solves a problem that your prospects won’t obviously recognize, your first communication with them needs to move them from unaware to aware of their problem.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] How to Make Interactive Content in Under 30 Minutes
    Ebook: Mastering the Art of Productivity in Your Small Business. . 5-question assessment : Is Your Business Set Up for Productivity? . Is Your Business Set Up for Productivity? . Answer these five questions and see how smooth a ship your business is running. What size is your overall business? Business. . Your business is selective and focused, both internally and externally. Creating content takes time.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 26, 2017
    [Business, Examples] The Blockchain Marketing Technology Landscape (2017)
    As blockchain (the technology underpinning Bitcoin) enters the mainstream, the first new marketing service business models and technologies are emerging. Many of the challenges that plague email also plague market research, particularly as it relates to forecasting demand and product-market fit. You will soon see prediction markets not just for sporting or political events, but also the success or failure of product launches.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Business, Examples] Expand your Audience with Oracle Eloqua and WeChat
    For brands and business organizations in China, WeChat is the dominant social media platform and has over 963 million users as of August, 2017. This new integration will empower global organizations and regional businesses to directly engage WeChat users to build their brand presence in the Chinese market and connect with potential buyers, at scale. Product News
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 25, 2017
    [Business, Examples] Expand your Audience with Oracle Eloqua and WeChat
    For brands and business organizations in China, WeChat is the dominant social media platform and has over 963 million users as of August, 2017. This new integration will empower global organizations and regional businesses to directly engage WeChat users to build their brand presence in the Chinese market and connect with potential buyers, at scale. At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 25, 2017
    [Business, Examples] 15 Ways Marketers Can Optimize For Visual Search
    When it comes to online marketing and image optimization, you are not solely selling to your target audience, you are selling your products to search engines as well. For example, a photo of a couple picnicking at sundown isn’t just that, it’s also a romantic date night idea,” Winn said. For example, a search for ‘iPhone 7’ on Google Images shows other searched queries such as, ‘Rose Gold,’ ‘Matte Black,’ etc.,”
  • TERMINUS  |  MONDAY, SEPTEMBER 25, 2017
    [Business, Examples] 2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]
    Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best advocates, as well as prospects for upselling, cross-selling, renewals, and expansion. Product webinars. Real-World Example: Rosetta Stone® Uses ABM to Upsell Existing Customers.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 25, 2017
    [Business, Examples] Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces
    Publishing’s current digital and business models will be obsolete. There is already a bigger transformation taking place at work, throughout businesses worldwide. In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Your employer has a full range of active knowledge behind every business process and task. Lesson for leaders.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 22, 2017
    [Business, Examples] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    This week -- as with many others -- was a busy one in the worlds of tech and marketing. But just for the sake of due diligence, I tested it by sending this gem to one of my colleagues: But my low bar for amusement aside, the new operating system comes with some features that are actually, you know, productive. Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.".
  • BIZIBLE  |  THURSDAY, SEPTEMBER 21, 2017
    [Business, Examples] How To Use Marketing Attribution Data In Your Next Board Meeting
    To address customer diversity marketing executives can work with their peers in product and customer success. Content, proprietary databases, training programs, intellectual property rights and exclusive agreements are a few of the competitive advantages that marketing can build through partnerships, customer marketing, customer success, content marketing, and product marketing. Beyond sales, marketing can support the product team and customer success team too.
  • VIDYARD  |  THURSDAY, SEPTEMBER 21, 2017
    [Business, Examples] How-to Help Sales Understand Your Product Through Video
    A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizable on the other side. For example, “Our software can integrate but only if you have a really good developer” can become “hands-free integration,” and “We’re considering this feature” can become “that’ll be released any day now.”
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 21, 2017
    [Business, Examples] How purposeful branding is driving millennials and social entrepreneurship
    Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. The concept of purposeful branding is even evident in the banking industry; Ashok Vaswani , the CEO of retail and business banking at Barclays , recently stated that “every business must serve a social purpose.”. Consumer product companies seem to leading this trend. by 2025, for example.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 21, 2017
    [Business, Examples] I’ve joined HubSpot as VP platform ecosystem, and this is why
    I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. ” A few consolidated platforms could nurture a vibrant and splendidly diverse rainforest of product species thriving on their geological foundations. So, um, wow. Big news day here.
  • EMEDIA  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Business, Examples] Master the Marketing Attribution Puzzle for 2018
    Marketers promoting technology solutions and other big-ticket products within a complex sale environment commonly own leads through lead conversion, then hand them over to Sales. In this example there were two content downloads between first and last touches, so each of these are valued at 10 percent because we set the first and last touches at 40 percent attribution each. Tableau, for example, now offers single user packages for small businesses).
  • LISTENLOOP  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Business, Examples] How do I stop and start my campaigns – Drip Campaigns
    So let’s say you are a marketer for Salesforce CRM products. So that is the way of segmenting your campaigns across different types of buyer personas that are relevant to your products or services. At this funnel stage, you are going to be delivering ads that really get the kind of one-sentence six-word distilment of what your product and service does and why it is relevant to these target lists of accounts.
  • TERMINUS  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Business, Examples] Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus
    With this product update, you now have a whole new level of control at your fingertips. For example, let’s say you want to advertise an ROI calculator for your product to sales leaders and managers at your best-fit accounts. Here are a few examples we’ve seen where Seniority Targeting is highly impactful: Targeting Enterprise & Large Companies. Imagine you sell a product used by the sales department, but your ultimate buyer is sales leadership.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Business, Examples] Moving Beyond Vanilla CSR Stories: How Symrise and Investis Brought Sustainability to Life
    Not only is this story interesting from a social and environmental point of view, but it’s essential to how one company— Symrise , a world-leading fragrance and flavor company—does business. The Symrise story dives into the mysteries, agricultural landscape, production processes, and greater global significance of vanilla. Buyers, especially millennials and gen Z, would rather do business with companies that do social good than those that are purely focused on profits.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 19, 2017
    [Business, Examples] 6 B2B Content Marketing Mistakes That Inhibit Success
    Being a member of the content marketing team here at KoMarketing for more than five years, I’ve had a chance to work with organizations across industries, and while the products and services may differ, the mistakes organizations make are oftentimes fairly similar when it comes to developing a content strategy. Define specific goals that can impact the business (increasing organic search traffic, improving the total number of newsletter subscriptions, whitepaper conversions, etc.)
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 19, 2017
    [Business, Examples] Five Surprising Findings from the 2017 Marketing Strategy Report
    Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy). Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy.
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 15, 2017
    [Business, Examples] The 10 Commandments of Email Marketing
    But if you really want to grow your business, email marketing is the real MVP. Once complete, this will be your business’s roadmap to email marketing. Whether your email is promoting a new product or sharing industry information, content is the heart of your email. Marketing automation allows you to create personalized, automated emails – for example, a “thank you” email that triggers when a new subscriber signs up for your newsletter.
  • VIDYARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] How Terminus Boosted Sales Response Rates by 3x with Video
    While we don’t have many direct competitors, our buyers typically do not have an initiative or budget set aside for our product. Here’s one example of Morgan’s creative outreach. It’s actually reaching the decision makers because it is suited for busy people who simply don’t have the time to read lengthy emails and documents. Here’s another example from our SDR, Ryan Vitello. Video has become an important part of our DNA at Terminus.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] 7 Baidu SEO Fundamentals B2B Marketers Need to Know
    You need to evaluate the costs and benefits of each option to make the judgment for your business. Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum). Try products from other search engines, such as Sogou Baike , 360 Baike , and HuDong Baike. As of June 2017, there were 751 million internet users in China and 81.1
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] Creativity vs. productivity: AI to the rescue
    Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. In the first case, we were much less productive than the second because it took us much more time to finish, even if the first project is more likely a better solution because of multiple failed iterations. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] Tips, Tricks, and Secrets to Create Great Landing Pages
    Specifically, it changes from business to business—some want a solution for their bad back, while others want an easier accounting software—but at the core, it’s this one thing: They want to evaluate your offer as quickly as possible. In this blog, I’ll cover how to create the best landing pages for your business, from top to bottom. . Here’s a great example from ConversionXL : Skimmable Copy. The scariest thing to a busy prospect is a giant block of text.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] Decentralizing Brand Authenticity: How Giant Companies Get Personal
    Americans have a complex relationship with big businesses. Today, many of us trust businesses more than we trust government or media when it comes to brand authenticity, even as trust for institutions across the board is declining. But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Provide Examples and Resources.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 14, 2017
    [Business, Examples] Seven Ways Cohort Analysis Can Optimize Company Performance and Results
    Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. With Gartner predicting the global business intelligence and web analytics tools market to reach $18.3 Utilizing this information paints an invaluable picture of users and their journey with your product. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Business, Examples] Why customer advocacy should be at the heart of your marketing
    For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. What are some of the lesson’s you’ve learned about building a company with the customer at the heart of your business? Like for example, Tesla in cars.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Business, Examples] Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
    Technographics illuminate the facts around a company’s specific hardware and software installations being used to run their particular business. Upgrade opportunity : When they adopted specific technology products. Specific pain points : Legacy products installed with known short-comings. More than 18 million enterprise technology buyers subscribe to this content, interacting with it more than a million times each business day as they research their purchases.
  • VIDYARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Business, Examples] Close More Deals With Video Storytelling Techniques
    Here’s an example: 2. For example, saying “Healthcare companies like yours struggle with compliance, but that’s why we help them reduce paperwork and liability through a proprietary technology.” ” What’s a well-known product, service, or idea that you can relate your company’s service back to? There’s really no way you can blow your credibility with buyers faster than the four words, “But wait, there’s more!”
  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 12, 2017
    [Business, Examples] Influencer Marketing: How to Identify Your Target Influencers
    With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Small, every day consumers of your own or similar products. Product categories (e.g. Your products vs. competitor products.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 12, 2017
    [Business, Examples] And We’re Live: How to Live Stream a Branded Experience That Doesn’t Fall Flat
    This needs to be planned in the scripting stage for your video: Identify the aspects of your content that will engage your audience by providing intimate insights, behind-the-scenes looks, expert tips, and exclusive reveals related to new products, services, experiences, and so forth. Facebook Live, for example, lets you alert your personal network and/or fans of your business page when live video is about to begin.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Business, Examples] Strategic Marketing for Professional Services
    A strong competitive advantage can help you win more business and command premium fees. Strategic Marketing Examples. To help you understand how strategic marketing works, let’s take a look at an example of non-strategic marketing then compare it to a well-executed example. Based on this business analysis, they decide to specialize in the hospitality sector — an industry where they have a solid track record of success and a handful of high-profile clients.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 11, 2017
    [Business, Examples] Flip yourself into leadership with exponential growth publishing
    Your rise could start with a new “big flip” to your leadership, by adding people-first technology to your business. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Examples of today’s disruption opportunity: the middle class decline. The middle class is another example. Tech was used to increase company productivity, which increases growth, revenue, and profit. Lesson for leaders.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Business, Examples] How to Add Social Media Holidays to Your Marketing Mix
    You can use these lists to see what holidays are relevant to you and your business. Let’s look at a couple examples of brands with different audience demographics: Kenmore ’s fans are primarily older, married women while Sandisk has a higher concentration of young, single women. Whitespace analysis is a great way of identifying content opportunities that lie outside of what you consider relevant for your business.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 11, 2017
    [Business, Examples] Interactive Content Is Saving Financial Services Marketing
    This presents a bind for financial services marketing: To pull audiences in, they need to tend towards engagement rather than utility, but patronizing audiences who don’t think they need financial help ( when they really do ) doesn’t bring in business. Founded in 2006, Mint.com is among the most popular examples of these sorts of sites. From the business side, let’s think about that data for a second.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 8, 2017
    [Business, Examples] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 2
    Coca-Cola is a product that hasn’t changed in 130 years. By casting their product as a character in a larger story, as the embodiment of an attitude or an object of desire, they tell timeless stories. In his novel Sag Harbor , for example, he knew that if he took away an important narrative element—in this case, a linear plot—he would need to compensate by creating a character’s voice so compelling that it did the work of a plot in engaging the audience.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 8, 2017
    [Business, Examples] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    The lead gen funnel is a tool for defining who your best leads are, understanding where they are in the lead generation process, and outlining how your business will move leads down the funnel and have them come out at the end as paying customers. . . It’s the pipeline that feeds your business. . . A taste of what you’ll learn: How the buying process has changed (and what it means for your business). Here are a few examples: . Some examples of BoFu content: .
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] How Does Social Selling Tie Into B2B Marketing?
    Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. A lot of social media is one-to-one engagement, whether you have a team handling social media responses or just a single person on staff monitoring mentions of your business online. If an employee only uses Facebook for personal connections, don’t ask them to start posting business articles.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] The 4 elements every event landing page needs
    From product launch parties to community meetups, from holiday celebrations to webinars — events are an excellent way to build relationships with your customers. While most business owners lean heavily on email marketing and social media to spread the word, your digital promotion and marketing efforts can be amplified with landing pages. In just a few words, the above example from Urban Outfitters does a good job of showing how attendees will benefit from the event.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] 3 Insights on the Impact and Future of Business, Marketing, and Sales Operations
    As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and the people that power those functions are absolutely critical to the work you do and the smooth functioning of your business. Business Operations. In fact, Retail & Consumer Products leads the way for sales operations hiring.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
    It was clear to them it's the best way to influence the most people," says Marcus Andrews , a product marketing manager at HubSpot. Some are rooted in laws that, as a business, Facebook must follow to aid in high-level investigations, while others are the result of "protecting the integrity of civic discourse," as the statement reads, that require advertisers to follow certain rules.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1
    So we content marketers created more and more content, hoping to sell more products, services, advertising, subscriptions. These brands, Joe argued, are starting to think like George Lucas and are part of an emerging business model. You can see an example of the collaboration in this video. ” Mike Brown was struggling with his coffee business. It turns out businesses have the best opportunity to earn back our trust.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 7, 2017
    [Business, Examples] We Need Better Audience Segmentation in B2B Content Marketing
    Recently, I launched a campaign rolling out a new software product to three different segments: small business, mid-size companies, and enterprise organizations. One Product: Three Stories. Yet many marketers in the B2B space continue to think of the ubiquitous “business buyer” as one persona, whether they’re representing a fifty-person small business or a Fortune 500. Let’s explore an example.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Business, Examples] Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
    ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research. Product News
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Business, Examples] Tactical video for technology sales and marketing
    Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. I’ve adapted this model to show how different kinds of tactical video might serve to advance the kind of buyer’s journey typically encountered in technology businesses. The purpose in either case is to demonstrate third-party endorsement of the product in use.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Business, Examples] Influencer Marketing: How to Create Your Strategy
    Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Investment of time and money is also largely dependent on just how important influencer marketing is to the brand and its achievement of wider business objectives. Is your product category heavily influenced by key influencers? Guess what, I also have an example!
  • VIDYARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Business, Examples] Traditional Video Hosting Versus New Gen Video Platforms
    It can be a strategic driver of value across your entire business. But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away. My name is Jeff Gadway and in this Chalk Talk, we’ll discuss the differences between traditional video hosting and new generation video platforms and which makes the most sense for you based on your business’ needs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 5, 2017
    [Business, Examples] 7 Essential Steps In Developing A B2B Social Media Strategy
    As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links. Productivity metrics (number of updates/time period, replies, mentions, etc.).
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