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10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now!

A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." What Is Productivity?

Trending Sources

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

20 Examples of Social Proof in Action

Hubspot

You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust.

6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Founders and executives are busy. Replace that job title with any other, and depending on your industry, it could apply to your work, as well. Start with your industry. Oh, hi there.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Below, are some examples of how organizations taking an account-based approach are driving real revenues.

11 Examples of Instagram Ads We Love

Hubspot

Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 1) Instagram for Business.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I have a running list of about 10 sites that I typically use as examples. Xerox Real Business.

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. So to inspire your repurposing efforts, I put together some benefits and examples below.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. From ecommerce to product marketing, there's something for everyone -- no matter what industry you operate in. 19 Lead Nurturing Email Examples to Inspire Your Strategy.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

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How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples?

14 Video Production Tips to Enhance Quality and Drive Views

Hubspot

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. Video Pre-Production Tips.

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From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement

Hubspot

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. And while some instances of product placement are pretty subtle and tasteful, others are so obvious they're groan-worthy. So how does product placement work?

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Check out the examples below. 17 Inspiring Instagram Video Examples.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Their Twitter profile maintains their brand message well, providing valuable business and technology information to followers.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo shares examples. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

To help inspire you, we found 11 of the best examples of pricing page design. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. 11 Examples of Great Pricing Pages.

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15 Creative Examples of Branded Pop-Up Shops

Hubspot

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. 1 5 Examples of Next-Level Pop-Up Events.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries. Business Support, Logistics and Manufacturing.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. 9) “Marketing is not needed in an RFP-driven industry.”. Especially smaller businesses.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Take the globe paperweight pictured above for example. What does this mean for marketers and businesses? Don’t use industry jargon. How do you go from product-centered to story-driven content marketing then?

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Case Studies for Various Industries.

Using Content Marketing in the Professional Services Industry

Hubspot

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. They won’t be in the same industry (those are competitors), but tangential ones. Business

20+ Amazing Examples Of Content I Wish We Created

B2B Marketing Insider

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. As part of that process, I am always collecting examples and new ideas of content marketing.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Well, yes – but content marketing is also vital to the survival of the modern business.

7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

The multi-channel experience is what most businesses invest in today. If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information.

7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing

Hubspot

One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing. And it's really hard to like a faceless, personality-less ( so not a word, but work with me here) business. Regardless of your product or service.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It was a way of engaging with followers over timely events, random questions, and product promotions. We'll walk you through how to set up a poll below, and provide some inspiring examples to help you plan one of your own. 13 Examples of Clever Twitter Polls From Real Brands.

How to use Instagram marketing to get new leads for your business

Biznology

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Just as specific keywords can boost the rank of your content on search engine results, personalized hashtags can push your products up on Instagram search.

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Here are some examples that I found from both sides of the discussion.

Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

Hubspot

In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project. 30 Great Examples of Pixel Art.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Daily

12 About Us Page Examples That Are Probably Better Than Yours

Hubspot

But having awesome content on your website is crucial to making inbound marketing work for your business. Download more awesome 'About Us' page examples here, and get tips for making yours great, too. Have a cool story about how your product or service was helps change lives?

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks.