10 Ways Small Businesses Should Be Using Video (with Examples!)
SEPTEMBER 9, 2016
In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now!
A Brief History of Productivity: How Getting Stuff Done Became an Industry
JANUARY 30, 2017
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." What Is Productivity?
How long should your online business video production be?
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?
How to Write a Business Plan: A Step-by-Step Guide (With Examples)
MARCH 13, 2017
Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas -- it's whether these ideas are any good that really matters.
8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
AUGUST 23, 2016
There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource.
20 Examples of Social Proof in Action
SEPTEMBER 19, 2016
You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Below, are some examples of how organizations taking an account-based approach are driving real revenues.
11 Examples of Instagram Ads We Love
OCTOBER 12, 2016
Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 1) Instagram for Business.
20 Amazing Examples Of Brand Content Marketing Hubs
B2B Marketing Insider
SEPTEMBER 3, 2014
As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I have a running list of about 10 sites that I typically use as examples. Xerox Real Business.
12 Great Examples That Prove the Power of Repurposing Content
NOVEMBER 14, 2016
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. So to inspire your repurposing efforts, I put together some benefits and examples below.
What is business video content marketing and how to get started
APRIL 14, 2017
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.
19 Lead Nurturing Email Examples You'll Want to Steal
OCTOBER 4, 2016
To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. From ecommerce to product marketing, there's something for everyone -- no matter what industry you operate in. 19 Lead Nurturing Email Examples to Inspire Your Strategy.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples?
How to Have a Super Productive Weekend: 12 Helpful Tips
MAY 6, 2016
Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.
From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
NOVEMBER 12, 2015
Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. And while some instances of product placement are pretty subtle and tasteful, others are so obvious they're groan-worthy. So how does product placement work?
Why Product Managers & Salespeople Should be Friends
Your Sales Management Guru
MAY 31, 2016
Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. For example, Competitor A has been touting a service no one else offers and it seems very compelling.
17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
MAY 18, 2016
Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Check out the examples below. 17 Inspiring Instagram Video Examples.
Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing
JANUARY 27, 2015
They compete with endless aisles and endless comparisons of products and prices online. Leo shares examples. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing
Blogs and Social Marketing in the Upstream Oil & Gas Industry
Industrial Marketing Today
APRIL 9, 2012
The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Here are some examples that I found from both sides of the discussion.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Their Twitter profile maintains their brand message well, providing valuable business and technology information to followers.
15 Creative Examples of Branded Pop-Up Shops
AUGUST 2, 2016
In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. 1 5 Examples of Next-Level Pop-Up Events.
11 Pricing Page Examples To Inspire Your Own Design
DECEMBER 2, 2015
To help inspire you, we found 11 of the best examples of pricing page design. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. 11 Examples of Great Pricing Pages.
Busted! 23 Marketing Myths Held By (Some) Industries
JUNE 28, 2016
Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. 9) “Marketing is not needed in an RFP-driven industry.”. Especially smaller businesses.
How to use Instagram marketing to get new leads for your business
MARCH 13, 2017
The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Just as specific keywords can boost the rank of your content on search engine results, personalized hashtags can push your products up on Instagram search.
Using Content Marketing in the Professional Services Industry
DECEMBER 27, 2016
Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. They won’t be in the same industry (those are competitors), but tangential ones. Business
E-commerce: An Important Channel for Industrial Sales
Industrial Marketing Today
MAY 22, 2012
I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. Let’s look at some examples and let me start with a few 800-pound gorillas in their respective industries.
Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
OCTOBER 23, 2015
The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries. Business Support, Logistics and Manufacturing.
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.
6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
APRIL 25, 2017
In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Daily
7 Creative Examples of Bottom-of-the-Funnel Marketing
MAY 12, 2016
In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Case Studies for Various Industries.
The Best Example You Will Find On The Value Of Storytelling
B2B Marketing Insider
JULY 27, 2015
Take the globe paperweight pictured above for example. What does this mean for marketers and businesses? Don’t use industry jargon. How do you go from product-centered to story-driven content marketing then?
4 Examples of the Best B2B Influencer Content Marketing
DECEMBER 22, 2016
These examples of common B2B content marketing challenges may be all too familiar. Here are a few ways influencer content marketing can benefit your business: Influencers Help Boost Engagement. Video Fruit is a business in web-based marketing consultancy.
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
FEBRUARY 5, 2016
In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. Well, yes – but content marketing is also vital to the survival of the modern business.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.
20+ Amazing Examples Of Content I Wish We Created
B2B Marketing Insider
FEBRUARY 26, 2014
I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. As part of that process, I am always collecting examples and new ideas of content marketing.
How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
NOVEMBER 1, 2016
It was a way of engaging with followers over timely events, random questions, and product promotions. We'll walk you through how to set up a poll below, and provide some inspiring examples to help you plan one of your own. 13 Examples of Clever Twitter Polls From Real Brands.
7 Inspiring Examples of Omni-Channel User Experiences
JUNE 8, 2015
The multi-channel experience is what most businesses invest in today. If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information.
7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
FEBRUARY 19, 2013
One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing. And it's really hard to like a faceless, personality-less ( so not a word, but work with me here) business. Regardless of your product or service.
11 Tweet Writing Tips for a Quick Start [+Examples]
JANUARY 9, 2015
See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Some breaking industry news?
Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
OCTOBER 22, 2015
In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project. 30 Great Examples of Pixel Art.