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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: free; $33/$104 per host per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month.

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The 22 Best Virtual Event Platforms

Webbiquity

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Enable booth representatives to engage with visitors via text/audio/video chat in real time.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

We define small to mid-size business as companies with $5 million to $500 million revenue. The VEST report provides separate client counts for small business ($5 million to $20 million revenue) and mid-size business ($20 million to $500 million). This covers a broad range of marketing users with widely varied needs.

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11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. Get started with Sendinblue for free today >> Price: Sendinblue’s free plan lets you send up to 300 emails a day and use Marketing Automation for 2,000 contacts. Let’s talk about marketing for a minute. ActiveCampaign.

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SnapApp Of The Week: Endicia - 3 Essential Facts About USPS Price Changes

SnapApp

Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. The "3 Essential Facts about the USPS Price Change" not only provides information, but tests users' knowledge of USPS priority mail pricing.

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