7 Steps to Effective Brand Storytelling

Marketing Insider Group

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. The stories have to keep coming to be effective at content marketing. Everybody loves a great story.

How to Increase the Effectiveness of your Business’ Blog with Content Analysis


Content Analytics Content Marketing Tips & How-Tos analysis analytics atomic reach attention blaze blog blogging chatbots clickflow content conversions ctas data effectiveness engagement findability metrics pageviews sales search engines SEO time on page traffic


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Blog Topics – How To Build An Effective Business Blog


For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing. Featured Content Marketing

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Measure Up Marketing

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.

A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

Effective Change Management for an Uncertain Future


In today’s rapidly changing world, effective change management is more necessary than ever. Businesses have had to learn and readjust quickly to mitigate damages. But these necessary changes can set up a business for long-term success if managed in an effective manner.

How to Effectively Budget for Small Business Marketing


Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Effectively budgeting for your marketing practices can help. Guest post by Kristie Wright.

Budget 133

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Measure Up Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.

Write Effective Pitch Letters to Grow Your Business

Marketing Craftmanship

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. The simple truth is that properly researched, well-crafted pitch letters are probably the most effective way for any type of professional services firm to build its client base and grow revenue. Lacking this insight, you have no tangible basis for an effective pitch letter. Timing is every in life, including business development.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. B2B content needs to be completely data-driven for business decision-makers to take it seriously.

How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year


Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Guest post by Lexie Lu.

How to Create an Effective SEO Strategy for Your Local Business

Content Marketing Institute

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.

15 Effective Ways to Cut Costs in Business


As a business owner, it can be just as easy to overspend as it was for me. In this post, let's go over some of the top ways you can cut costs in your business. Analyze and track the efficiency of your business. As a business owner, you're going to spend a lot of money.

Cost 75

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

11 Effective Marketing Strategies and Tips for Black-Owned Businesses


Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Marketing Strategies for Black-Owned Businesses. Have an effective, well-designed website.

How to Create Effective Thought Leadership Content

Marketing Insider Group

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. Communicating with your audience in this way is also an effective way to improve your content.

How the Halo Effect Drives Lead Generation

B2B Lead Generation

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.

8 Pieces of Advice to Effective Written Communication in Business


Good communication skills are one of the core elements of successful business relationships. That’s a rare constant in the ever-changing business world. Using the proper tone will make your message effective.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

What Makes a Good Blog? The DNA of an Effective Business Blog


Driving engagement and conversions with a business blog isn't some magic formula. There's some art. There's some science. And there are a host of best practices that anyone can follow. If your blog is not producing the results you need, check out this quick guide.

Tips for Effective Business Networking


Oh right, we’re talking about business networking There is a skill you need to master for a deep-rooted understanding of your market.

How to Create Effective Marketing Strategies for Your Business


There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company. Market Research

Malin Liden on Effective Digital Transformation


She has an entrepreneurial mindset with a track record of building and managing effective sales support functions in tight alignment with the business who is highly skilled communicator accustomed to working at executive levels, developing and translating strategy into productive execution.

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

Marketing Insider Group

For your business to grow and succeed, you must market your business. The post In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing appeared first on Marketing Insider Group. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques.

Order 141

How to Grow Your Business with Voice of the Customer


A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Both can be effective for gathering VOC data.

How To Improve Business Sales Effectively

Only B2B

The post How To Improve Business Sales Effectively appeared first on ONLY B2B. The profession of sales moves rapidly even today. New competitors are emerging in a flash and products similar to your brand are being released. Before you know it, you are. blogs

Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Two Technology Trends for Small Business in 2021


As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. While we’re (hopefully) in the end stages of COVID-19, these two tech trends will continue to help small businesses grow, while keeping costs down.

The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next?

Data Cleaning/CRM Appending

The post The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next? Data marketing coronavirus effect coronavirus effects on economy coronavirus impact covid-19 effects covid-19 impact covid-19 impacts on stock market marketing strategy

The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next?

Data Cleaning/CRM Appending

The post The 2020 Coronavirus Effect and your Marketing Strategy: Is your business ready for what comes next? Data marketing coronavirus effect coronavirus effects on economy coronavirus impact covid-19 effects covid-19 impact covid-19 impacts on stock market marketing strategy

Why You Need to Bolster Your Business Acumen

Measure Up Marketing

It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. Each of these factors is tied to how well you understand the business and how well you help it move forward. Four Ways to Cultivate Your Business Acumen.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

4 Principles for Effective Lead Management


Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. Example SLAs might be when: Newly created leads are contacted within 2 days and status is changed from New to Working within 2 business days. There are many organizations that lack a cross-functional process that’s required in order to manage leads.