After Google Reader’s demise, does RSS matter to your business?
JULY 18, 2013
When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. RSS is passive.”
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide thought leadership in support of business development initiatives.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
There’s plenty of content on the web about Facebook Business Pages. Below is a sample Welcome tab developed by app maker PageMagix. All Facebook pages can like related business pages. Facebook’s own Insights, and Google Analytics. Facebook and B2B lead generation.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. 4) RSS Subscription — At the very least, your site should have a news section. Social Media Ranks Low for Small Business.
My social media marketing posts from 2011
SEPTEMBER 10, 2013
In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.
Is Blogging Right for my Business? The Benefits of a Business Blog
OCTOBER 28, 2011
I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. There are plenty of reasons why a business should have a blog.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. What is the open rate on an RSS feed? This is especially significant for new businesses or new websites with low site authority.
Too Much Crappy Social Media Content!
Digital B2B Marketing
APRIL 24, 2012
Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberr
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Google Review Count: 312. Google Review Count: 245. Google Review Count: 243.
Under-used social media platforms (and more)
grow - Practical Marketing Solutions
JANUARY 28, 2015
Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Mark and Tom weigh in the most interesting digital developments to watch. One of them could turn into a big business.
Today's Top 3 Google I/O Announcements Marketers Should Know
JUNE 27, 2012
Has the Google news been bombarding your RSS feeds today like it has mine? Today was the Google I/O conference, so it's no wonder that we have some new developments to sort through. 1) Google+ for Tablets. 2) Google+ Events. 3) Google Now.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader.
Five Benefits of Blogging for Business
JUNE 21, 2010
Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Develop new relationships. Post on Google Buzz.
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Google Review Count: 350. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. 19) Ctrlq RSS Search.
The Eight Best Online Tools for Sales Professionals
MAY 9, 2017
Google Review Count: 233. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. An inside sales tool for consultants, business coaches, or anyone who schedules their time with prospects and clients. Google Review Count: 131.
Build a Blog in 1 Day (or Less) – Step-by-Step Guide
DECEMBER 26, 2011
They didn’t share everything otherwise they would have no business model. By giving followers a taste and valuing them enough to provide quality content, the professionals start to develop the relationship. Add your social media icons and some special images around signing up for RSS or email alerts. Related posts: Rule: Spend 70% of Time on Unassigned Tasks Being Busy is Not Being Productive The One Day Business Plan Worksheet.
How Digital Plagiarism Detection of Your Content Protects Your Business
MARCH 11, 2016
That means your content marketing efforts may be developing leads for your competitors. Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. In today’s online marketplace, content is everything.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Google Review Count: 344. Google Review Count: 168.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog.
Your website sucks
DECEMBER 17, 2013
For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. With very few exceptions, people very rarely buy the oldest business books.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). They are also a great platform for responding to breaking news or the latest developments in your industry.
Engage Your Blog Readers with Meaty Content
Writing on the Web
MAY 29, 2013
Good business blogs – the ones that have large readership – are like good restaurants. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry.
The Essential Reading List for Growth Hackers: 15 Experts to Follow
MARCH 23, 2015
Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds.
3 Demand Generation Dangers in a B2B Blog Redesign
AUGUST 1, 2012
You hire a WordPress Designer / developer, define your requirements, fine tune the visuals and content elements and then move the existing content to the new theme. If not, you have broken links and you are officially losing business.
The Ultimate List of The Best WordPress eCommerce Plugins
OCTOBER 10, 2012
We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” An integration of successful themes with WooCommerce can give a huge impact to any business giving the ability to grow sales on the web.” “Jigoshop is a WordPress eCommerce plugin that is developed by professionals with years of experience delivering online shops for global brands.
Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
The Forward Observer
MAY 2, 2017
It should project an image to buyers of a trusted advisor who can bring fresh insights to their business challenges. Use Google Alerts and social monitoring tools to notify you of mentions of your customers or issues pertinent to them.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Google Drive Spreadsheet for mapping out due dates and ideas.
4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
MARCH 26, 2013
LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business.
Ello and the weird economics of social media
grow - Practical Marketing Solutions
OCTOBER 7, 2014
The advent of Ello has been one of the most interesting developments of the year. And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on?
Facebook alternative network Ello turns nasty
grow - Practical Marketing Solutions
JUNE 16, 2015
And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!”
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. A Look at Online Display Advertising for Lead Generation.
How to Write an Effective Business Blog
JANUARY 8, 2010
Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Provide an RSS feed of your blog.
Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
Buzz Marketing for Technology
JUNE 27, 2008
In an effort to nudge curriculums in the direction of incorporating research methodology into the fabric of courses themselves, two universities are experimenting with voluntary programs that encourage cooperation between faculty and research specialists to develop assignments that will serve as a hands-on and collaborative introduction to the relevant skills and practices. ” “Research isn’t a Google search,” she said. Google Won, We Can All Go Home Now.
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Google? Click here for the show’s RSS feed – for Android listeners. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. Google? So much going on today! So many changes to consider.