Remove Business Remove Develop Remove Google Remove RSS

What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

Google search goes away? Let me explain … As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or answer a question in an argument. On the business side, we want to be the answer.

Google 112

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. RSS is passive.”

RSS 11

Trending Sources

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide thought leadership in support of business development initiatives.

Google is a lying liar that lies


The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

Google 117

Search isn’t about search anymore, it’s about social


Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating.

10 Helpful Uses of RSS Feeds for Marketing


By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. 10 Helpful Marketing Uses of RSS Feeds.


Generating Leads from a Facebook Fan/Business Page Engagement Strategy


There’s plenty of content on the web about Facebook Business Pages. Below is a sample Welcome tab developed by app maker PageMagix. All Facebook pages can like related business pages. Facebook’s own Insights, and Google Analytics. Facebook and B2B lead generation.

Your corporate website needs to become a trap


So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. 4) RSS Subscription — At the very least, your site should have a news section. Social Media Ranks Low for Small Business.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.

My social media marketing posts from 2011


In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Is Blogging Right for my Business? The Benefits of a Business Blog


I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. There are plenty of reasons why a business should have a blog.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. What is the open rate on an RSS feed? This is especially significant for new businesses or new websites with low site authority.

How Social Media, Content Transform Marketing from Expense to Investment


Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberr

Under-used social media platforms (and more)

grow - Practical Marketing Solutions

Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Mark and Tom weigh in the most interesting digital developments to watch. One of them could turn into a big business.

Today's Top 3 Google I/O Announcements Marketers Should Know


Has the Google news been bombarding your RSS feeds today like it has mine? Today was the Google I/O conference, so it's no wonder that we have some new developments to sort through. 1) Google+ for Tablets. 2) Google+ Events. 3) Google Now.

10 Free Tools Every Business Blogger Should Bookmark


As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader.

The 26 Best WordPress Plugins


In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Google Review Count: 312. Google Review Count: 245. Google Review Count: 243.

Upgrade your lame agency website into your social media brand HQ


At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Develop new relationships. Post on Google Buzz.

Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Puzzle Marketer

They didn’t share everything otherwise they would have no business model. By giving followers a taste and valuing them enough to provide quality content, the professionals start to develop the relationship. Add your social media icons and some special images around signing up for RSS or email alerts. Related posts: Rule: Spend 70% of Time on Unassigned Tasks Being Busy is Not Being Productive The One Day Business Plan Worksheet.

How Digital Plagiarism Detection of Your Content Protects Your Business

Hinge Marketing

That means your content marketing efforts may be developing leads for your competitors. Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. In today’s online marketplace, content is everything.


The 21 Best Content Curation Tools


Google Review Count: 350. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. 19) Ctrlq RSS Search.

Fulfill your resolution to blog in 11 steps


And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog.

Your website sucks


For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. With very few exceptions, people very rarely buy the oldest business books.

The Eight Best Online Tools for Sales Professionals


Google Review Count: 233. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. An inside sales tool for consultants, business coaches, or anyone who schedules their time with prospects and clients. Google Review Count: 131.

The Essential Reading List for Growth Hackers: 15 Experts to Follow


Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds.

The 10 Best Customer Service and Customer Engagement Platforms


Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Google Review Count: 344. Google Review Count: 168.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). They are also a great platform for responding to breaking news or the latest developments in your industry.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Google Drive Spreadsheet for mapping out due dates and ideas.

4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love


LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business.

Engage Your Blog Readers with Meaty Content

Writing on the Web

Good business blogs – the ones that have large readership – are like good restaurants. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry.

RSS 34

Ello and the weird economics of social media

grow - Practical Marketing Solutions

The advent of Ello has been one of the most interesting developments of the year. And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on?

3 Demand Generation Dangers in a B2B Blog Redesign


You hire a WordPress Designer / developer, define your requirements, fine tune the visuals and content elements and then move the existing content to the new theme. If not, you have broken links and you are officially losing business.

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

It should project an image to buyers of a trusted advisor who can bring fresh insights to their business challenges. Use Google Alerts and social monitoring tools to notify you of mentions of your customers or issues pertinent to them.

Facebook alternative network Ello turns nasty

grow - Practical Marketing Solutions

And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!”

Online Display Advertising, Targeting, and Capturing Leads


It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. A Look at Online Display Advertising for Lead Generation.

The Ultimate List of The Best WordPress eCommerce Plugins


We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” An integration of successful themes with WooCommerce can give a huge impact to any business giving the ability to grow sales on the web.” “Jigoshop is a WordPress eCommerce plugin that is developed by professionals with years of experience delivering online shops for global brands.

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

In an effort to nudge curriculums in the direction of incorporating research methodology into the fabric of courses themselves, two universities are experimenting with voluntary programs that encourage cooperation between faculty and research specialists to develop assignments that will serve as a hands-on and collaborative introduction to the relevant skills and practices. ” “Research isn’t a Google search,” she said. Google Won, We Can All Go Home Now.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative.