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What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That issue is solved with the launch of Google+.

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Successful SNS’s should be modeled on the college campus

Biznology

Google gets this, though not yet within the construct of the SNS’s. What Google did do successfully was to buy USENET – the original newsgroups – and then build an superstructure on top of that – make it modern, sustainable, durable, and more readable.

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Trending Sources

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Determining a set of baseline categories up front also helps in developing an editorial calendar.

Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

Hubspot

Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword.

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Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

Five Benefits of Blogging for Business

Webbiquity

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Develop new relationships. Digg this! Post on Google Buzz.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Nine Expert Guides to Local SEO

Webbiquity

As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). How can you optimize your site for Google Maps ? Digg this!

SEO 68

Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog.

The best online reputation defense is a good offense

Biznology

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. You cannot afford to ignore the power of search on you and your business.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? This will keep data junkies busy for a while. Digg this!

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More

Webbiquity

Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Content Development and Writing Tips.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy. Digg this!

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

These two sites were both from successful business coaches. But what if Joe Schmoe is an budding entrepreneur with ADD and procrastination problems and an online business that’s starting to take off. Digg this! Add this to Google Bookmarks. Post on Google Buzz.

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Blogging with Personality and Tim Ferriss

Writing on the Web

Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog Content: Are you personal… or all business? How much personality should you show on your blog without becoming an ego-blogger ?

[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 3 must-have marketing tools for small businesses by iMedia Connection. Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Google Drive Spreadsheet for mapping out due dates and ideas.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot has carved out their own niche: Inbound marketing for small businesses. HubSpot is going big – on small business.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Instant and SEO.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Jonathan Gesinger – Handling business development for Emma Email, Jonathan shares insights on email, social and nonprofits. Google Bookmarks. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always.

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How to Write an Effective Business Blog

Webbiquity

Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. If you want to drive business with your blog, MarketingSherpa recommends adding a contact email link at the bottom of every posting. (To Keep your posts related to your business and industry.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Digg this! Post on Google Buzz. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing.

Business Blogging – Do You Have What It Takes?

Webbiquity

Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. Digg this! Post on Google Buzz.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Digg this!

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Google. Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Business social network LinkedIn. Before using LinkedIn, I tried Google. LinkedIn clearly needs to develop this feature more. google.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! I developed the UnPanel for this reason.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake?

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Digg - Digg is a social news website that allows members to submit and vote for articles.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! What business objective do I want to accomplish?

The Impact of M&A on the Marketing Automation Industry

Modern Marketing

For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. As mobile becomes a larger part of our clients’ professional lives, we’ve invested in our HTML5 development team to create iPad content and apps. Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!)

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Develop a series of how to blog posts 13. Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Can effective social media drive your business growth? Business.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Let us know how your business uses social media for B2B marketing in the comments below.