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What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That issue is solved with the launch of Google+.

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Successful SNS’s should be modeled on the college campus


Google gets this, though not yet within the construct of the SNS’s. What Google did do successfully was to buy USENET – the original newsgroups – and then build an superstructure on top of that – make it modern, sustainable, durable, and more readable.

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Trending Sources

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences.

RSS 10

Seven Ways to Use Social Media for Business


Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

14 Sanity Saving Apps For Business Travelers

Modern Marketing

I asked three of the busiest business travelers I know to share what apps keep them tethered to sanity when spending so much time up in the air. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Business travel. Google Bookmarks.

Search isn’t about search anymore, it’s about social


Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating.

Five Benefits of Blogging for Business


Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Develop new relationships. Digg this! Post on Google Buzz.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try


Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword.

Upgrade your lame agency website into your social media brand HQ


At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Image via CrunchBase.

Nine Expert Guides to Local SEO


As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). How can you optimize your site for Google Maps ? Digg this!

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8 (of the) Best Web Analytics Guides of 2010


How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? This will keep data junkies busy for a while. Digg this!

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS. The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business.

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Fulfill your resolution to blog in 11 steps


And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog.

30 Awesome Blogging Guides, Tips and Resources


Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Content Development and Writing Tips.

The best online reputation defense is a good offense


If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. You cannot afford to ignore the power of search on you and your business.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy. Digg this!

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A Tale of Two Websites: Good/Bad Content

Writing on the Web

These two sites were both from successful business coaches. But what if Joe Schmoe is an budding entrepreneur with ADD and procrastination problems and an online business that’s starting to take off. Digg this! Add this to Google Bookmarks. Post on Google Buzz.

Blogging with Personality and Tim Ferriss

Writing on the Web

Digg this! Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Blog Content: Are you personal… or all business? How much personality should you show on your blog without becoming an ego-blogger ?

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 3 must-have marketing tools for small businesses by iMedia Connection. Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang.

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Best SEO Guides, Tips and Resources of 2010


How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Instant and SEO.

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[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

Google Bookmarks. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot has carved out their own niche: Inbound marketing for small businesses. HubSpot is going big – on small business.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Google Drive Spreadsheet for mapping out due dates and ideas.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. The age of the multi-sided business model. Post on Google Buzz.

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Top 40 Twitter Feeds You’re Not Following

Modern Marketing

The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Jonathan Gesinger – Handling business development for Emma Email, Jonathan shares insights on email, social and nonprofits. Google Bookmarks. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always.

How to Write an Effective Business Blog


Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. If you want to drive business with your blog, MarketingSherpa recommends adding a contact email link at the bottom of every posting. (To Keep your posts related to your business and industry.


Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


This will set the right expectations with everyone in your business and make it easier to interpret campaign results. Digg this! Post on Google Buzz. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing.

Business Blogging – Do You Have What It Takes?


Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. Digg this! Post on Google Buzz.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Digg this!

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . 1) Search engine benefits — This may be the most obvious business benefit of blogging. Digg this!

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Search Engine Marketing (SEM) Best Practices


Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Both Google and Yahoo frown on the use of shorthand (such as “GR8” for “great”), excessive punctuation (FREE!!!) Develop your landing pages. Digg this!


Best Business Blogging Tips of 2009, Part 2


How can you develop a steady stream of new topic ideas to write about on your blog? How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Digg this! Attract more blog traffic? Which WordPress plugins are most essential?

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Google. Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? Business social network LinkedIn. Before using LinkedIn, I tried Google. LinkedIn clearly needs to develop this feature more. google.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. For myself, the story is less dramatic, but I overcame my computer phobias to become a blogging expert and take my business from zero to six figures in three years, using content marketing and web-based tools. Know your customers : I know content marketing for professionals and small businesses. Digg this!

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

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