SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Understanding their demographics, needs, and pain points is crucial.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Scoop.it

FEBRUARY 29, 2024

These are both important questions to consider when starting or rebranding a business. It is the guide for the direction your business is heading. The best vision statements will inspire your teams, connect with customers, help you have the discipline to make smarter business decisions, and attract talent.

Examples 78

Examples Privacy Paid Search Agency Planning 78

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Personalization takes many forms. Easy, right?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. For example, if the user is a movie buff, choosing a famous bit of dialogue as the subject line can increase the probability of opening an email. What Exactly is Email Personalization?

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started!

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Biznology

JANUARY 7, 2021

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Unique products or services? Does the business have great online reviews? For example, if you own a store, but it’s not in a great location? Market niche?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

SalesIntel

NOVEMBER 14, 2022

Not to mention that current technology makes it easier than ever to research the demographics you need to determine whether a company fits your general customer persona in the first place. A qualifying question is a question that is used to determine whether a potential customer is a good fit for your product or service.

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. can purchase specially marked FIFA World Cup Frito-Lay products for the chance to win a trip to the World Cup final!

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. When you’re customer-obsessed, you build your products, pricing structure, payment options — your entire organization — around your customer.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Unbounce

JULY 22, 2020

and, based on the demographic targeting you’ve applied, shows them your ad. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right. That’s a lot of businesses that aren’t optimizing for conversions.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

JULY 6, 2021

So, you’ve started a business. As a new business, you’ll need to include objectives related to building customer trust. Why should I trust this business with my money? When you describe your product or service, you wanna push benefits over features wherever you can. Kudos and congrats ! But, don’t sweat it!

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. Going back to the baby example, Google found that around 40% of baby product purchases are made by households without children.

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. It might be time to think about integrating them into another key function of your business: product development. your potential customers) can come in handy. Don't wait!

Product 89

Product Focus Group Social Media Advertising Agencies 89

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? We’ll also share how your business can use qualitative data to better appeal to your customers. 7 Types of Qualitative Research 6 Examples of Qualitative Research Methods Ideas for Analyzing Qualitative Data What is Qualitative Research?

Research 99

Research Case Studies Case Study Skype 99

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience. Classic?

Social Media 134

Social Media Product Media Work Management 134