The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

Video ads: Facebook or YouTube?

Vidyard

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Trending Sources

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. We snack on funny videos, curious or intriguing tidbits that get us through a busy day. Generally, we come to YouTube videos through search.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. In order to make sure your YouTube marketing drastically improves take a look at these 4 tips. Pique your customer’s interest.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Fast forward to 2016 when businesses are investing in video to fuel engagement with prospects and customers.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Both Casey and Gary are unique innovators who have built and are continuing to build great businesses.

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds.

12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer. The 12 Types of Videos that Work Best for Each Stage of the Customer Lifecycle. Customer – MongoDB.

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Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson.

6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2

How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients.

Five Brand Building Tips for B2B Businesses

Webbiquity

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.

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Using Social Media for Customer Service

Navigate the Channel

Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Social media has become an easy way to keep up with friends and relatives as well as business connections. B2B Customers are Not Just on LinkedIn.

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first.

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation.

The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? ACT-ON: The most successful companies are those that are customer-centric and know how to sell the way the customer wants to buy. Both customer-centric.

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How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews. That’s according to a Harvard Business School study by Michael Luca.

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Is Video the Future of Small Business Marketing?

Contently

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. Both stand to gain from increased interest in small business videos.

The Top 9 Social Networks For Businesses

Marketing Insider Group

Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? YouTube is the second largest search engine after only their parent Google.

The Best Content Marketing of February: 7 Brands That Mean Business

Contently

The concept may seem a little ridiculous, but a Domino’s Wedding Registry solves a legitimate customer need. As YouTube director of diverse marketing Oona King writes, “The demographic shift of the ad audience has far outpaced the demographic shift of the ad industry.”

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak.

Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture

Vidyard

I was able to communicate both the complexity of a business problem and my company’s unique solution in a short video that left viewers energized and motivated. So this was the start of my “video for business” journey. More than YouTube.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Even within [the] service-based industry, these platforms can be helpful in brand building and helping move customers one step closer to purchasing a service,” she added.

The future of Twitter is as a protected essential public utility

Biznology

SF: If it does go away, how will that affect brands who do customer service on Twitter? And then there’s YouTube, too, right? Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTube

When, Why and How to Gate Content Along the Customer Journey

Act-On

Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. I believe the answers lie along the customer journey. The customer journey is not linear anymore.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Even within an industry, every business is unique in some way. However, many businesses follow the herd.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Farming Out Customer Care.

What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.