Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Heinz Marketing

OCTOBER 29, 2020

As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion. Compassionate marketers build passionate customers.

Ad Building 96

Ad Building Peer-to-peer Business Communities 96

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Culture, indeed, is the new mandate for business. Culture, indeed, is the new mandate for business.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. However, it’s equally crucial not to forget your existing customer base. Think about it this way: once you have invested in acquiring a customer, every subsequent sale to that customer becomes more profitable.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. We achieved an overall customer rating of 4.4 We intend on remaining dedicated to our customers. ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. Typically they have five to eight unique business functions involved and 20 to 35 people on the core project team. How to win back peers and control?

Marketing AI 102

Marketing AI Peer-to-peer Paid Search Agency Ads 102

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) What caught my attention was that it was fundamentally the only reason that spoke to the customer, the entity that should be at the core of everything marketing does.

Peer-to-peer 112

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 112

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. Don’t see their peer group doing it or their peers are doing something different.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

Sword and the Script | B2B

APRIL 16, 2024

As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing, apparently believing such investments will not pay off.”

Startups 52

Startups Peer-to-peer Studies Ideal Customer Profiles 52

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

FEBRUARY 5, 2021

Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover. As per a Yelp report , almost 60% of businesses that stopped operating temporarily are now shutting down permanently. The pandemic of 2020 amplified this phenomenon.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Influitive

JUNE 7, 2018

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth.

Peer-to-peer 172

Peer-to-peer Buzz Business Marketing 172

Vision Edge Marketing

FEBRUARY 27, 2024

But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes. This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make. Most of us take comfort in the familiar.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose?

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 88

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 88

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 83

Case Study Case Studies Studies Peer-to-peer 83

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Customers want to feel understood, not to be just another name on a list. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer DemandBase Marketing Management Gartner 83

SmartBrief - Marketing

MARCH 7, 2024

Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Heinz Marketing

JANUARY 31, 2020

In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. If the cause is meaningful to your peers, you will all be more motivated when getting involved.

Communities 96

Communities Peer-to-peer Business B2B 96

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. When determining and clarifying the objective(s) for your email newsletter program, consider sales, marketing and business goals. That is a 40x ROI.

Newsletter 110

Newsletter Top of Funnel Planning Peer-to-peer 110

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This is where the strategic utilization of social media comes into play. This may sound self-explanatory but hear us out.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. What is a customer lifetime value model and how is it calculated?

Lead Ranking 129

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 129

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., The underutilization of martech has unintended consequences.

Peer-to-peer 96

Peer-to-peer Paid Search Agency SMS Gartner 96

SmartBug Media

APRIL 30, 2021

In customer experience roles, we have a lot on our hands. We’re busy answering client emails (yeah, they add up—I know we all have that “one” client pop into our minds), delivering results, and ultimately helping our agency meet its revenue goals. It’s a business function that aims to maximize an organization's revenue potential.

Peer-to-peer 98

Peer-to-peer Customer Satisfaction Work Management Paid Search Agency 98

Hubspot

MAY 10, 2022

Which means if your business isn’t accepting card payments, you’re leaving money on the table. Then we’ll show you five of the best ways for small businesses to accept cards. To start accepting credit cards you only need two things: a credit card processing service and a way to collect your customer’s credit card information.

Small Business Marketing 60

Small Business Marketing Peer-to-peer POS Business 60

Hinge Marketing

FEBRUARY 16, 2022

Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162