How to Grow Your Business with Voice of the Customer


This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. This is where VOC can really have an impact on growing your business.

Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth


The post Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth appeared first on Influitive. Customer Marketing


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5 Reasons Why Your Business Needs A Customer Advisory Board


Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies. The post 5 Reasons Why Your Business Needs A Customer Advisory Board appeared first on Influitive. The more challenging aspect of achieving these outcomes seems to be how marketers are supposed to do so. In my.

Strategies to Increase Customer Engagement for Online Businesses


Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

How to Use Customer Segmentation to Grow Your Business

Marketing Insider Group

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. And this is where customer segmentation comes into play. But first, what is customer segmentation , and why does it matter?

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Measure Up Marketing

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Measure Up Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Is the only communication with a customer during a review?

Is the Customer Really the Focus of Your Organization?

Measure Up Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Measure Up Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Prospective customers sometimes do this too.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Customers Await Recharged Sellers


The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . Doing so will boost a broad, positive customer experience. . Shopping carts roll to customers’ homes.

Is Peer Engagement Part of Your Customer-Centric Approach?

Measure Up Marketing

Checking reviews and references are often a key step in the customer buying journey. Which is why when we work with customers or talk with folks, we ask questions about who makes and participates in the buying decision. We’ve used this idea to support strategies for several customers.

Why Customer Experience Should Matter To Your Business


Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand. What is Customer Experience?

To Improve Customer Experience You Need a Map

Measure Up Marketing

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience?

Artificial Intelligence and the Customer Experience

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. Segment your dormant customers, and treat them differently.

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. Perhaps you do experiments to determine which channels work best for which customers.

Why Businesses Must Track All Customer Interactions


Tracking customer interactions is one of the biggest challenges for businesses today. However, few businesses manage to track all of their customer interactions across these channels. The Benefits of Tracking All Customer Interactions. Improve customer service.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Expand Who in Your Organization Engages with Customers.

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New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide.

Compassionate Businesses Build Passionate Customers

Heinz Marketing

As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion. Your customers become your greatest assets and ambassadors when they see you genuinely care about them. Compassionate marketers build passionate customers.

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Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business


According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Tips for Balancing Business, Customer and Employee Needs


As a business owner, it can feel like you’re constantly being pulled in a million different directions when it comes to balancing business needs vs. customer needs. How can you best identify customer needs and expectations? Business Needs vs. Customer Needs.

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Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business


Brands have known for a while how powerful building a customer community can be. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts.

Why Customer Experience Matters to Your Business

Marketing Insider Group

Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]. The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before.

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. As always, brands must remain customer-focused and transparent in their messaging. Stay Customer-Focused.

How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Top Customer Experience Software for Small Business


CX is “customer experience,” and UX is “user experience.” In general, user experience tends to focus on how a customer interacts with your actual website or app. Customer experience , on the other hand, is their whole experience with your company. Small Business

Top 6 Customer Retention Strategies for Businesses to Succeed


This post will discuss a few strategies to ensure the implementation of effective customer retention in your business. The post Top 6 Customer Retention Strategies for Businesses to Succeed appeared first on Spiralytics Inc. Leadership customer retention

Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your Entire Business


You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate community can be your go-to source when you need anything from referrals, to references, to.

The case for customer reactivation


As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime value; and we know that investments in retention marketing deliver the highest ROI of any strategy.

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The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program


Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.