Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Let’s start with the business brass tacks. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Valasys

APRIL 22, 2024

The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. However, only 25% of respondents said that they have exclusive content for lead nurturing. Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Launch Marketing

JANUARY 11, 2024

Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. With these in place, you and your team can achieve a successful launch and kickstart lead generation. Marketing Fundamental #1: Establish a Brand Identity Your brand signifies who you are.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Here are several types of content that can help you do just that. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Looking to up-level your content marketing and drive more leads?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Marketing Insider Group

OCTOBER 14, 2020

You don’t need a large budget to rank organically or compete with big business. Committing to content marketing is a sound investment with much greater ROI than other tactics. The Challenges and How Weekly Blog Content Can Be the Answer. Instead, invest in content marketing. SEO is a long game—so is content marketing.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Lead scoring allows you to master the follow-up.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. By recognizing the needs and interests of prospects , businesses can tailor their marketing efforts to drive impactful campaigns and achieve higher conversion rates.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

Only B2B

MARCH 27, 2024

Ah, the never-ending quest for qualified leads! Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL vs SQL: Which Lead Matter More & When? They’ve reached a pre-determined score based on your lead scoring system. Imagine your sales funnel as a pyramid.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. How Can Interactive Content Benefit in Lead Generation?

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. How Can Interactive Content Benefit in Lead Generation?

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Ahrefs

APRIL 19, 2023

This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business. Neither can you send … Read more ›

High Quality Lead 106

High Quality Lead Lead Generation SEO Leads 106

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Contradiction? Let’s explore.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Content syndication should be one of the most important of these strategies. Must Read: Utilizing Intelligent Content Syndication To Produce High Intent MQLs.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. 60% claim that marketing personalization plays a key role in improving lead quality.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. Website lead capture forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

PureB2B

JUNE 9, 2023

Generate high-quality leads by putting content syndication at the forefront of your overall marketing strategy for your B2B business.

Generation 62

Generation Leads Lead Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. For businesses with limited budgets, this is a daunting reality. Common Misconceptions About Content Diversification. People are busy. People want to consume content in a different way. Everyone is busy. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161