The Best 2017 Networking Events for Marketers
MARCH 17, 2017
At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. Some draw people from around the globe and provide content that makes the journey worthwhile. 15 Networking Events for Marketers in 2017. 5) Content Marketing Conference.
13 Networking Mistakes You Need to Stop Making
AUGUST 9, 2016
It helps us make meaningful business connections, get feedback, and advance our careers. But there are ways to make networking less of a chore. It starts with reflecting on your current networking habits and learning where you might be making mistakes.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
MAY 10, 2016
Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. On-Demand Geofilters are available to businesses and individuals for purchase.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content.
11 Helpful Tips for Becoming a Better Networker [Infographic]
MAY 31, 2015
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. At the end of the internship, the students in the program attended a networking event with alumni in the city. Hopefully, this isn’t the way you’re networking.
How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
FEBRUARY 3, 2016
And I have one woman's network to thank for it all -- a network that likely took her a lot of time and energy to build. Well, this one connection taught me that c asting a wider, more open network can unlock opportunities you may not even know exist from your current vantage point.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
As I mentioned in my post yesterday , during interviews I prefer asking “case-style” questions, which is a technique I first heard about in business school since all the consulting firms use this type of interview. there is a lot of potential content we should produce for inbound marketing.
'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
SEPTEMBER 15, 2013
New social networks pop up every day. So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. An Introduction to Google+ for Business. The Marketer''s Guide to Getting Started With Content Personalization.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts.
Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
APRIL 28, 2015
As each new social network pops up, many people feel the pressure to be on every single one. Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. ” — Small Business Trends.
How to Work the Room at Your Next Networking Event [Infographic]
AUGUST 1, 2015
This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.).
Content Marketing 2015: Top 100 Influencers & Brands
JUNE 30, 2015
What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Content means they are naturally a content creator, and they're not afraid of it.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Note: There is a free version of the HubSpot Growth Stack.). 1) HubSpot CRM.
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals.
11 Helpful Resources for Improving Your Business Skills
MAY 2, 2016
Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components.
A Vivid Vision for HubSpot's Content
MARCH 19, 2015
Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. I imagined teaching a Columbia J-school class on business blogs. My content strategists had evolved into research analysts.
Trust Me: Why Trust is Crucial for Business Success, and How to Built It
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust. Other than having something of value to offer, trust is the most essential element for business success. Blogs and social networks are just tools.
A report from the epicenter of content marketing conferences
grow - Practical Marketing Solutions
SEPTEMBER 22, 2014
Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary.
Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
OCTOBER 22, 2012
Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.
HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
MAY 7, 2013
At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Promote new content most effectively? Optimize blog content for search?
LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
FEBRUARY 23, 2014
At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. Sometimes it might be nice to see a cute baby picture or an amusing video of a cat, but other times you just want to get down to business.
From newbie to expert, here are the best social media tools for your business
grow - Practical Marketing Solutions
NOVEMBER 12, 2015
Your brand voice will manifest differently on each channel, so don’t cross-post the same exact content. ” But as Mark Schaefer has written about on this blog and in his book, Klout is really a “relative measure of a person’s ability to move content.”
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I post one new blog a week, on a variety of business-related topics.
With Social Media Networks Constantly Changing, How Can You Keep Up?
AUGUST 7, 2013
But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff? How do you develop a BS meter to determine what is hype and what is really going to help your business? It’s the best business platform.
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.
10 Pinterest Infographics: Visual Explanations for a Visual Social Network
MAY 29, 2012
And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.
Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
APRIL 6, 2014
While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. LinkedIn is the most popular social networks for professionals as well as one of the top social networking sites overall.
14 Free Tools That'll Make It Easier to Run Your Business
NOVEMBER 12, 2015
Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. That's why we've come up with a list of must-have tools for anyone running a business. 14 Free Tools to Help You Run Your Business. 4) HubSpot CRM.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. What it’s clearly not , however, is a venue that businesses can afford to ignore. Google+ Pro Tips Round-Up: Week 1 by Business Insider.
ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
Customer Experience Matrix
MARCH 6, 2016
I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Nor are many of the tiniest businesses ever going to use a marketing agency.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot.
Content Strategy Before Technology Acquisition
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.
25 of the Very Best Content Marketing Resources in 2016 … So Far
JULY 21, 2016
Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.
There is No Such Thing As an Offline Business Anymore
NOVEMBER 10, 2015
Companies who fail to realize this are losing a lot of business. In short, if you are not actively pursuing customers on the Internet, you are losing business. Brick and Mortar' Businesses are Relics of the Past. What I found should make business owners sit up and take notice.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011.