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B2B Lead Management Market Heats Up

delicious b2bmarketing

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. 2) Email services – Julie Katz at Forrester writes about this group. My money is on the continued evolution of all of these types of tools and services. Any consultants out there?