B2B Lead Management Market Heats Up
JULY 31, 2009
2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. 2) Email services – Julie Katz at Forrester writes about this group. My money is on the continued evolution of all of these types of tools and services. Any consultants out there?