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Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change


Recently Paige Musto, Act-On’s director of communications, sat down with Paul Adamson, Spinnaker’s Director of Business Development and Marketing, for a conversation about how marketing automation has helped Spinnaker. We do transformative consulting, related to all things supply chain.

How to Drive Sales Effectiveness with Automation


A successful sales consultant recently told me a story about an organization that held a webinar that attracted 400 participants. Sales effectiveness refers to much more than simply efficiency or performance. Sales Enablement sales sales effectiveness sales enablement sales training

Trending Sources

The Rise of the Value Management Office (VMO)?

The ROI Guy

Your Marketing works hard to develop what they believe are effective value propositions, insights and messaging, all too often without enough sales and value consultant involvement. A cohesive, orchestrated and optimized approach is needed to get value marketing, selling and consulting right.

Is Content Operations Your Next Focus Area?


Business-to-business enterprise marketing executives are accountable for uniting all customer facing activities associated with capturing new customers, growing revenue, and creating exceptional customer experiences across all touch points and the entire customer lifecycle.

New Research Uncovers Biggest Business Challenges in A/E/C

Hinge Marketing

We gathered responses from over 500 professional services firms across seven different industries (accounting and finance, technology, marketing/communications, A/E/C, legal, and management consulting), with A/E/C making firms up nearly a fifth of those surveyed.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


This means savvy businesses are going to be buying ads to bring hundreds of these 'zombies' to their stores. For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. The local businesses. Business

Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

HG Data

From a sales management perspective, Sales Accelerator provides reporting, analytics and call monitoring options that add transparency and accountability to the sales process, which are just as important in the long run as improving sales efficiency.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.”

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Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

that make decision-making more difficult, direction more uncertain, and meetings less efficient. That is real and it’s time to stop making excuses and get the digital marketing training you need to lead. Marketing is the cutting edge of business. As Peter Drucker famously said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. By Mark Schaefer.

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Internet founder speaks out on AI fear, the singularity, and beautiful robots

grow - Practical Marketing Solutions

” The internet founder said we are in an age where computers are truly being “trained” by learning on their own, rather than being coded by humans. Maybe we can train AI to do that. In essence we have turned over a large portion of that business to computers.

How Labels works in Google Adwords; benefits of the new feature


Here’s an example using one of my clients that sells training programs to sales managers to improve the effectiveness of their sales meetings: Label: Research. Complementary keywords for the Research label: Ideas, solutions, programs, sales training (broad, phrase, exact matches).

Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing


Assuming the Wand is the Magician: Technology is designed to make your processes simple, faster and more efficient. Your marketing automation tool cannot work effectively without the capability to apply real-time business intelligence and predictive analytics.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


But first, to answer a couple of obvious questions: yes, theme parks really can teach B2B business lessons (see below); and no, writing a post like this doesn’t enable one to write off the trip as a business expense, unfortunately (I checked).

8 Steps to Guarantee Marketing Automation Success

Modern Marketing

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Whether you implement the marketing automation solution or you hire someone to do it, you need to understand why it works for your business.

10 Insightful Leadership Resources for Content Managers


What’s the difference between a complacent team and an efficient one? This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan.

Digital Marketing Agencies – How They’re Changing


The way we keep our relationship fresh with our clients is by having to earn their business every day, every month, to keep them on board. Anvil Swing – Gain Efficiency, Productivity and Improved 4 Ps. We enjoy just helping move businesses forward.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Business disruption.

Growth Hackers And The Marketing Wake Up Call

B2B Marketing Insider

The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking is about getting new customers in an efficient, scalable and sustainable way. One thing is for sure, it has changed the way business leaders think about marketing.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


Videos will be more efficient at creating opportunities than emails or phone calls. First, we wanted to determine how we could help reps take what they were already doing via email -- being consultative, being helpful, and providing actionable tips -- and present it in a more visual approach.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

I've seen four distinct strategies: training. It’s also the preferred option of most industry consultants (myself included) because it provides the strongest platform for future success. But not everyone can afford through training and preparation for a marketing automation deployment.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. With a target audience of about 2,000, nearly $8 million in new pipeline business was closed. Did you find one relevant to your business?

What Is Channel Strategy? What Marketers Should Know


That’s why I recently sat down with my colleague, Adrianne Ober , a Channel Consultant here at HubSpot. That’s where channel consultants like Ober come in. “My What Can Marketers Learn From a Channel Consultant? Have you used channel strategy or consulting? Be honest.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

CEO Liz Pearce Explains the Growth and Development of LiquidPlanner


In 2005, she decided to break away from the big guys and began her own consulting business. It’s through this business that she connected with the founders of LiquidPlanner. LiquidPlanner had a consultant for one week of bootcamp training and then went to work on the phones.

Becoming Irresistible

Bulldog Solutions

Last summer, a group of Bulldogs attended the Austin Business Journal ’s Best Places to Work award luncheon. We started by gathering research from Deloitte and other consulting firms as well as highlights from The Great Workplace.

Google Glass Returns from the Dead. What Will This Mean for Marketers?

Content Standard

Wired reported that Glass improves efficiencies on the factory floor by equipping workers with instant visual instruction manuals, even allowing employees to zoom in for a closer look at manufacturing parts. Recording surgeries from a first-person point of view for training purposes.

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation Blog

I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. What I learned was when we sold software efficiently it was because there was tons of this advocacy involved. What are some of the lesson’s you’ve learned about building a company with the customer at the heart of your business?

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Debating the Role of the CMO: Watching a Transition in Action

Content Standard

If you’re a marketer who doesn’t like technology, you’re in the wrong business. There are plenty of technological processes, departments, and teams that the CMO has no business affecting.

The Un-Tapped Value of Employee Social Capital

grow - Practical Marketing Solutions

Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Consult the corporate knowledge base?

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4 Surprising Things That Keep Us Motivated


In contrast, feelings of low authentic pride push you to restore feelings of fulfillment and achievement by working harder and more efficiently. It will be unpleasant at first, but it is possible to train yourself to become more comfortable with the discomfort of intellectually demanding work.

The 4 L's of a Successful Lead Generation Strategy


What this means for your business is that your audience no longer wants their attention bought––they want it earned. Your business should take a similar mindset when implementing lead generationt tactics into your inbound marketing strategy. Inbound marketing is here, people.

3 Steps To Creating Content Like A Journalist

B2B Marketing Insider

Just like journalists, content marketers should be training themselves to be on the lookout for them, according to Brian Honigman , the CEO of Honigman Media. At the end of the day, no business wins by over-promising and under-delivering,” continued Zywien.

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Where to Learn Excel: The 10 Best Resources on the Internet


So take a look, bookmark your favorites, and get that much closer to working more efficiently in Excel. 1) Microsoft's Excel Training Center. Here are a few of our best: " How to Use Excel: The Essential Training Guide for Data-Driven Marketing " (free ebook). "

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ). That’s why I interviewed Mack Fogelson ( @mackfogelson ), the CEO of Genuinely , a consulting and training company. We do this to ultimately help businesses in the digital age compete, contend, and build really great, meaningful and sustainable businesses. I’ve built a business around something that has been very meaningful to me and for my employees.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Case study: Fox Sports connects social media to advertiser revenue

grow - Practical Marketing Solutions

Clearly that is the essential goal for any business — connecting all this social activity to business goals. What surprised me is the sophisticated level of functionality available at a price affordable not just to Fox, but to any type of business.

Full-Service Technology Vendors: Marketing Automation Support and More

Marketing Action

But how can businesses continue to function as a cohesive unit in this kind of chaotic operating environment? Full-service solution providers offer a variety of services designed to help businesses run more efficiently.

Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine


For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business). Target business size: Enterprise.

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Demystify & Define Your Marketing Strategy

Modern B2B Marketing

Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”.