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Marketing your business model: the killer differentiator

Velocity Partners

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Brands whose disruption is based on business model innovation benefit from some powerful advantages—and a few pitfalls too. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. Organizations are looking for new, fresh, young blood.

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2023: How Consultancies Can Win in an Uncertain Environment

Hinge Marketing

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.