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Trending Sources

Is customer satisfaction really important in B2B?

The B2B Research Blog

Customer loyalty is critical to any business. Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Sazbean

Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. This evolution in consumer behavior is changing not only the way brands interact with their customers, but also how they do business at a base level.

Why transparency is essential for building corporate brand trust

Biznology

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust

Hubspot

As you well know, review sites such as G2 Crowd , TrustRadius , Capterra , Cloudswave and GetApp have grown in popularity over the last year or so and are now some of the first places both businesses and consumers go for information regarding different consumer and business software.

A proud American company that never understood digital

grow - Practical Marketing Solutions

What better brand name to trust with your photos than Kodak, right? What an amazing turn of events for this once proud and dominant company. The company had everything it needed to succeed. Last month they exited the digital camera business.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

Business Must Have: Social CRM apps

Sales Intelligence View

Society has changed accordingly, and so has the business of sales. They help companies track customer activity and engage with them quicker and more effectively. The presence also helps sales people maintain their company brand while building trust among clients.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. The challenge was to make social business a win for the people doing the selling.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. What Does Social Business Really Mean? Reason for Social Business?

How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. Not all companies excel on digital customer service.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

A content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The emotional brain responds to more abstract concepts such as safety and trust.

Help Your Employees Get More Done

Vertical Response

In my 12 years of leading VerticalResponse, I’ve learned that a huge factor in my team’s satisfaction, is the ability to get sh*& done! Trust me, we all know how frustrating that is!

My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?”

Why transparency is essential for building corporate brand trust

Biznology

Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

See What Content Marketing Success Truly Looks Like

Junta 42

Starting with its signature magazine — the biggest, fully paid for, food title in the United Kingdom — the company delivers well-balanced recipe features that are tested by some of the U.K.’s Company News Content Creation Content Marketing Examples

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? And how does a leader take accountability for employee satisfaction?

You’re doing a terrible job with search and social

Biznology

The named owner of the company is a lawyer but is passionate about Search Engine Marketing. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day.

Performance Anxiety and the Modern Marketer

Type A Communications

This is because as marketers, we aren’t equipped to have conversations about the contribution we make to the overall performance of our companies, much less have those within the context of a business environment (instead of a marketing environment). September 30, 2014.

5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle

Modern B2B Marketing

As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. This shows your customers that you are paying attention to their habits and understand their business case. Cloud Game Changer: Unearth business development and product development opportunities by analyzing trends in user data across your entire customer base.

Measuring the service experience

The B2B Research Blog

Does your business have a service element? Needless to say the conversation ended pretty quickly and my trust in the company vanished. B2B customer loyalty B2B market research customer loyalty customer satisfaction service experienceDo you measure customer perceptions of the experience? If so, you might want to take a quick look under the bonnet. Let me share a story. It sounds far-fetched, but is true. Recently I took a holiday.

How to Launch a Successful Online Community: A Step-by-Step Guide

Hubspot

With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. CSAT - Customer Satisfaction Score.

The 9 Circles of B2B Marketing Hell

bizible

For many companies, a good mix of both is the marketing sweet spot. There’s a difference between busy and being productive. Prospects are much more likely to trust you if you’re honest about what your product does well and what other software might do better.

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4 Reasons Your Business Needs Predictive in 2016

6sense

While any observer of modern business can tell you that marketers are on the hook for revenue, it’s also clear that marketers do not always have the full support of their business leaders. How can marketers evolve and succeed in this new business landscape? Much like other business functions that have reached maturity in the modern enterprise, marketing must become a data-driven endeavor. Allows companies to enter conversations first. Your business is booming.

3 Highly Effective Word-of-Mouth Marketing Tactics

Vertical Response

On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate. For example, Fay points out that, typically, local banks have stronger customer satisfaction scores than big banks.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. So optimizing company websites for mobile is a no-brainer.

Work 90

3 Big trends converging for big branding opportunities

Biznology

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Over half don’t trust the government and even less trust Wall Street.

The One Must Do Action Step to Ensure a Great 2015

Your Sales Management Guru

The first action they need to do is reach out to every one of their existing clients, in a physical meeting if possible, and discuss with them their use/satisfaction and impact of the salespersons product/services on their company. The One Must Do Action Step to Ensure a Great 2015.

Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. MedTech Buyers Rely on Trust Signals. Business

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? 500 companies.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Application — How should the content be applied to drive tangible business outcomes? Thought Leadership is one of the most widely used terms in B2B marketing.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. Stay on top of accounts payable and make sure your company expedites payments to your freelancers right after the work has been delivered. Business Daily Canonical

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies.

The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad

CMO Essentials

In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Well, just think what one viral video can do to a company?

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”.

10 Very Smart People Weigh In on How to Rethink Marketing

Act-On

Companies rethinking their efforts to transform the customer experience should focus on linking the customer’s digital buying journey to outcomes that create business value. In this world, most marketing is about creating a trusted brand that matches the buyer’s goals.

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Content marketing – old wine in new bottles?

Integrated B2B

Effective content marketing is based on a genuine desire to help potential customers – and can, when implemented – lead to fundamental change in company culture. She might ask colleagues from other companies for advice on LinkedIn, or she may fire off a question or two on Twitter.