How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. The next day begins a new cycle of non-productivity. If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

Trending Sources

Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. Research Shows the Positive Impact of Promotional Products for Businesses.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. Summary and takeaways for your company.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. They can be new to our company, to us as individuals, or even both.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. Product Overviews.

Video 84

Why animation works for technology business video

Biznology

For technology businesses, this was not a problem. Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them.

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Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. The Harvard Business Review (HBR) has commissioned several studies on what it calls the paradox of creativity.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

Spring 2016 Product Release Highlights

Captora

Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

10 Businesses With Enviable Company Cultures

Hubspot

Is that really what company culture is all about? For one, companies are working harder than ever to attract the best of the best talent. Employees have come to expect certain perks, leaving companies with a need to get creative in terms of how they sell potential talent on their brand.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Linear growth companies fall behind. Most companies and startups are linear. Lesson for leaders.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Pre-production time.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

5 Productivity Tips for Your Next Business Trip

Hubspot

But I understand that productivity is an art that takes practice, and I’m willing to put in the work by iterating upon my travel strategies. I’m continuously looking for ways to be my most productive while traveling. Business Daily

50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

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Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

That is, the actual outcome is a business by data-centricity versus business by customer-centricity. Through natural laws of inertia, companies can become insular because of data. Vice President, Product Strategy. Illustration by Aneeque Ahmed.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack calls itself a messaging app for teams to make their working lives simpler, more pleasant, and more productive. Slack may go to market with one strategy: be less busy by helping teams cut down on email. According to Slack, 77 of the Fortune 100 companies now use Slack.

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them.

Agency 101

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing

Design thinking

Biznology

Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. So, let’s talk Gerr.is, my company.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Business owners and sales and marketing professionals are treating these prospects who say “yes” to a call or demo as valid sales leads and they’re wasting time and money.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He sold it to Object Design in 1997, a then public company.