10 promotional product trends from the PPAI Expo 2018


Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. There were 4,500 companies pre-registered to attend. Product safety. Some products appeal more to millennials than others.

How promotional products fit in with the modern consumer


That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

50 amazing facts about Amazon.com to inspire your company


Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

How to Build a Productive Company Culture


Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity.

Good news for business — costs of B2B video production content is at an all time low!


The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. The Harvard Business Review (HBR) has commissioned several studies on what it calls the paradox of creativity.

Two reasons to invest in online business video production


To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch.

Why animation works for technology business video


For technology businesses, this was not a problem. Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them.

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How long should your online business video production be?


In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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Promotional products: making them effective branding tools for your business


Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. Research Shows the Positive Impact of Promotional Products for Businesses.

Six BIG Productivity Hacks to Get More Content Marketing Done


As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere.

New exponential publishing drives business growth and revenues


In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Linear growth companies fall behind. Most companies and startups are linear. Lesson for leaders.

Cost areas that make up a business video marketing communication


If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Pre-production time.

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How to Build a Promotional Products Business From Scratch

Altitude Branding

Perhaps, you’ve received such items with company logos many times in your life and you remember the brand name imprinted on each of these items. But for companies, these promotional products are their ticket to score exponential sales. T-shirts. USBs, Calendars.

Benefits of promotional products advertising campaigns


Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

3 costly small business loan mistakes entrepreneurs make


When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Thinking that banks are the only business funding option.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts?

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. They can be new to our company, to us as individuals, or even both.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. The next day begins a new cycle of non-productivity. If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

Can Your Marketing Team Increase Sales Productivity?


Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

That is, the actual outcome is a business by data-centricity versus business by customer-centricity. Through natural laws of inertia, companies can become insular because of data. Vice President, Product Strategy. Illustration by Aneeque Ahmed.

Spring 2016 Product Release Highlights


Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels.

How to turn your business blog into a publisher


Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

How to Stay Productive During the Holiday Season


Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. So here are some tips for helping your nonprofit staff stay productive this holiday season. Give them a reason to be productive.

Five Videos Every Company Needs


What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. Product Overviews.

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What is business video content marketing and how to get started


Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

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16 Apps and Tools to Keep You Productive and Sane

Content Marketing Institute

How do super-creative and productive people get through the daily grind of meetings , deadlines, and emails, yet still manage to preserve their creative energy? This post focuses on the tools I’ve tested on my journey toward a more productive life. Writing the company boilerplate.

How motion in technology business videos provides meaning


That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. And it can bring abstractions like business processes and business models to life.

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Things to look out for while raising funds for your business


Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups that are not desperate for cash. A capital-intensive business will require a lot of cash infusion.

The 12 Best Special-Purpose Business Software Tools


Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Productivity Suites.

15 Essential Blog Posts About Sales Productivity


If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! 6 Outdated Sales Techniques That Hurt Your Productivity. Sales productivity.

Debunking myths around sales videos for business


How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.

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11 inspiring case studies of digital transformation


88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). The company’s main innovation is their Mobile Order and Pay app.

Business to Business for Small Business


Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.

Six Essential Time Management Tips for Small Business Sales Success 


Small businesses can often develop a competitive advantage not by price or selection, but by being more efficient and focused than the big companies. Treat it like a client meeting and schedule it in—after all, your business’s most important client, ultimately, is YOUR business!

Deepening B2B customer relationships with “the funnel beyond the funnel”


Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Some companies.

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Switch the user interface to accelerate growth and leadership


If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. The internet forces every kind of business to adapt.

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Should businesses use LinkedIn groups or Slack for prospecting? Part 1


Slack calls itself a messaging app for teams to make their working lives simpler, more pleasant, and more productive. Slack may go to market with one strategy: be less busy by helping teams cut down on email. According to Slack, 77 of the Fortune 100 companies now use Slack.

Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality


Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset. To learn more about how WebVR can be used in business, visit www.kaon.com.

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Buy domain names for all your pages, products, and services


” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.

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