Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Trending Sources

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. So how, exactly, are B2B companies investing in video and how does that differ from their B2C counterparts?

10 Businesses With Enviable Company Cultures

Hubspot

Is that really what company culture is all about? For one, companies are working harder than ever to attract the best of the best talent. Employees have come to expect certain perks, leaving companies with a need to get creative in terms of how they sell potential talent on their brand.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Tapping social media influencers to showcase your brand is an important strategy for businesses.

How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

That is, the actual outcome is a business by data-centricity versus business by customer-centricity. Through natural laws of inertia, companies can become insular because of data. Illustration by Aneeque Ahmed.

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Linear growth companies fall behind. Most companies and startups are linear. Lesson for leaders.

Why animation works for technology business video

Biznology

For technology businesses, this was not a problem. Today, hundreds of online companies offer the make short animated explainer videos. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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50 amazing facts about Amazon.com to inspire your company

Biznology

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Here are 50 amazing Amazon.com facts to inspire your company.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them.

Agency 101

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

There’s nothing like reducing “the hassle factor” to cement loyalty, whether you’re a business or a consumer. Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. However marketing executives disagree; 66% believe loyalty programs are still a way for consumers to show how loyal they are to their business.“. What could your company do?

The Holy Grail of Data for B2B Technology Companies

HG Data

In your company video , you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up to its name. We refer to this data as technographics because it focuses on the hardware and software technologies companies use to run their business.

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The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

How Your SMB Company Can Adopt ABM Tactics

Act-On

We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You’re a smaller business, and by George, you would love nothing more than to have the aforementioned “drowning in leads” conundrum! Are you a small business using ABM?

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses?

The Economic Value of Your Company Brand

Great B2B Marketing

I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. For instance, it can be a boon to the stock price, making the entire company more valuable.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

What I see happening is technology companies following Buffer’s lead to build exclusive Slack communities for their users or fans. Slack communities is also a great way for companies looking to hire future employees to find good talent.

5 Keys to Becoming a Sales First Company

ViewPoint

We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business. The same goes for how you work out at your business.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Now VCs frequently send him in to companies to clean things up before a sale.

Marketing Services for Technology Companies

KEO Marketing

While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively. Depending on your particular type of business, we recommend using a combination of strategies including: .

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. More importantly, the campaign started to generate real business results.

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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Companies have slogans for the same reason they have logos: advertising. 22 Companies With Really Catchy Slogans & Taglines.

10 Ways to Generate More Leads from Your Business Blog

The Point

Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!).

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Marketing Action

Back the old days (as in, several years ago) marketing automation was generally seen as a powerful technology that was available only for the really big companies with really big marketing budgets. What Small Businesses Need. When Your Business is on the Line.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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Marketing Performance Benchmarks for Software/SaaS Companies

bizible

What channels are software/SaaS marketers turning to in order to generate business? In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. With Gartner predicting the global business intelligence and web analytics tools market to reach $18.3 Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. During a case analysis of Lucky Fish, online gaming company, the goal was to discover a cost effective and scalable solution for optimization.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships.

Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. It transforms business processes – Both front and back-end processes are changing.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Business Networking. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. The UPS Store® Visit theupsstore.com for all your small business needs.

The Social Business Imperative

Marketing Insider Group

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. That we truly have a social business imperative. The Social Business Imperative.