Exo B2B

AUGUST 14, 2023

In today’s marketing world, there are many strategies, both traditional and digital, available to you as a company. This is where good business communication strategies come into play, enabling you to identify, but above all, bring diversity to the communication channels in your plan that will be most beneficial to you.

Multi-Channel 52

Multi-Channel Advertising Channels Webinar Metrics Marketing & Strategy 52

Sharpspring

SEPTEMBER 17, 2020

While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy.

Advertising Channels 89

Advertising Channels Marketing Strategy Marketing & Strategy Marketing Management 89

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. Content and Creative: Working Together in Multi Channel Strategy.

Multi-Channel 98

Multi-Channel Class Creativity Advertising Channels 98

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Read on to discover 5 key reasons…. Reading time: 5 minutes.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Martech

JANUARY 20, 2022

He discussed strategy in the context of the travel and hospitality industry. Here are three practical strategies to help marketers craft more impactful customer journeys across all channels. However, it can be easy to neglect the customer’s perspective in these strategies’ practical application. “If

Ideal Customer Profiles 119

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 119

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

SendX

JUNE 9, 2021

Businesses. Even bigger enterprises were considered to being worthy of calling legitimate businesses. Small businesses, on their own, started rewriting several industries and practices. Imagine discussing an idea and seeing it as a product launch in a few days — small businesses can do that. of the employer firms.

Small Business Marketing 420

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 420

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. This will help you develop a marketing strategy that will be successful now and in the future.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. When taken as a whole, the strategy results in cost-effective and impactful campaigns. This is why a channel marketing strategy needs to have a very strong digital focus.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 73

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 73

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sharpspring

AUGUST 31, 2021

Developing a strategy that encompasses everything from customer contact to customer experience in a seamless, pleasant way is the key to successful omni-channel marketing. What Is Omni-Channel Marketing? Omni-channel marketing analyzes customer behaviors and needs to determine the best solutions that lead to success.

Advertising Channels 58

Advertising Channels Marketing & Strategy Work Management Marketing Strategy 58

Sharpspring

OCTOBER 22, 2020

The concept of omni-channel experience is a fluid method of branding that ensures every customer gets a seamless experience no matter how they choose to interact with your business. In this blog, you’ll learn the basics behind omni-channel marketing and how to incorporate a solid omni-channel strategy into your business.

Advertising Channels 55

Advertising Channels Ad Building Marketing & Strategy Cross-Selling 55

Computer Market Research

JANUARY 8, 2020

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. When taken as a whole, the strategy results in cost-effective and impactful campaigns. This is why a channel marketing strategy needs to have a very strong digital focus.

Advertising Channels 78

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 78

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 62

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. But in order to be successful with your small business online marketing, you need to implement the right strategies. Guest post by Erik Emanuelli. Image credit: Clay Banks on Unsplash.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Computer Market Research

AUGUST 28, 2019

The channel landscape has undergone tremendous changes. Changes from “Second Platform” to “Third Platform” stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012.

Enterprise Management 60

Enterprise Management Advertising Channels Budget Programs Marketing Management 60

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Here are six ways revenue marketing can positively impact your business. The marketing strategy you create must be based on the problem you’re trying to solve. Many businesses have different sales at different times of the year.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

Webbiquity

JANUARY 25, 2022

of marketers around the world use Twitter to promote their business. Here are six detailed reasons why a solid Twitter presence is important for your online business. If you follow the right strategies, the social platform can help speed up your brand-building process. #2- Moreover, 4.8% 1- Brand Building. a) Be Helpful.

Social Media 361

Social Media Twitter Advertising Channels Media 361

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52